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Daily Search Forum Recap: April 4, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Last month in the Googleverse was a bit insane, but no needs to worry, I have a single recap post for you to catch up on what you might have missed. Google Search Console picks up links to brand new sites within 7 to 10 days. Google Ads has a new policy around disallowing content that shares personally identifiable information that promotes financial fraud, identity theft, harmful direct contact, or harassment. Too many country selectors for a web page might not be a good thing. SEOs can disagree with Google but sometimes when they disagree, it makes you wonder. Plus I posted a vlog and photo of the day.

Search Engine Roundtable Stories:

  • April 2022 Google Webmaster Report

    Welcome to April, the real April, not April 1st, and with that, I have the monthly Google webmaster report for you all. This is a big one, so get comfy and start reading. We had the product reviews update start rolling out, we had the page experience update for desktop finish rolling out and several unconfirmed updates.

  • Google: Just Too Many Country Versions Of Your Web Pages

    You have all seen them, these country/language switcher menus at the top of the page that let you flip the language and region of the page to be more localized to your taste. But when is it all just too much and not going to help you with Google Search?
  • Google Search Console Links Report Shows Links For New Sites In 7-10 Days

    Google Search Console can pick up external links to brand new web sites (if there are links pointing to them) within 7 to 10 days, according to Google’s John Mueller. Guess what, I verified it and Google Search Console confirmed spotting the first link on day 10 for my new site.

  • When SEOs Disagree With Googlers

    For decades now, many SEOs have disagreed with Googlers about how to do SEO and how to rank sites well in Google Search. Some of those who disagree feel Google is either lying to the industry, some feel those Googlers don’t know the answer and some feel they just know better.

  • New Google Ads Policy: PII & Financial Fraud, Identity Theft, Harmful Direct Contact Or Harassment

    Google Ads announced a new policy that will go into effect on June 1, 2022. This policy is an update to the Inappropriate content that has existed for some time. The new policy will prohibit content that shares personally identifiable information that promotes financial fraud, identity theft, harmful direct contact, or harassment.
  • Vlog #166: James Gibbons On Smart Search Marketing Tools That Help You Make Decisions

    James Gibbons, the senior customer success manager at Quattr, stopped by my office to do some vlogging with me. We spoke about Jame’s history in the space, working at a lawyer directory first, then moving to agencies like Acronym and Publicis Sapient and then getting into the software space in 2016. James is super passionate about building…

  • Google NYC Foam Bubble Party

    I find the weirdest photos on Instagram – this one is a woman in foam bubbles in front of the Google NYC office. I don’t think she works at Google, nor is this a Google backed event, but she is holdi

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice





Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Says They Are Communicating About More Algorithm Updates



Google Says They Are Communicating About More Algorithm Updates

Another point from the Google NYC SEO Meetup the other night was that Danny Sullivan at Google said Google has been more active about communicating about algorithm updates now than ever before. Danny said Google communicates more often about algorithm updates, which is why it feels that there are so many more updates now than previously.

Danny’s talk was a recap of his Google blog post over here but with a lot of SEO humor added.

Lily Ray tweeted this comment:

So yea, Google has been communicating more about Google updates. It was funny because Danny referenced one of my stories about there being way too many updates.

But Danny said Google intentionally starts and stops these bigger updates so that they do not overlay. Danny said this before, saying “We also have been working to keep different update types launched separately from each other when we can, so creators have a better sense of changes.”


Like, I had to make this infographic once to plot all the updates Google communicated about – this wasn’t even all of them:

click for full size

One point, Google is doing more updates, which Danny did confirm later on in his talk. In short, Google did 5,000 updates in 2021, 4,500 updates in 2020, 3,200 updates before that, and so on. So yes, Google is doing more “updates” – however Google defines updates.

So yes, there are more updates but Google is also communicating about more updates.

Forum discussion at Twitter.


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