SEARCHENGINES

When SEOs Disagree With Googlers On Google Search SEO

Published

2 years ago

April 5, 2022

For decades now, many SEOs have disagreed with Googlers about how to do SEO and how to rank sites well in Google Search. Some of those who disagree feel Google is either lying to the industry, some feel those Googlers don’t know the answer and some feel they just know better.

John Mueller of Google tweeted about this the other day when he was asked to detail what is wrong with an article on Google ranking factors. He said on Twitter “When Googlers give corrections, there are often claims that it’s not true – be it from Googlers wanting to mislead, or them being incompetent.”

The funny thing, this just happened on Reddit on the topic of keyword density where John gave his advice, saying not to focus on that as a metric and someone said in response to John “don’t agree with you, have you done any SEO recently to test this? I have.”

Here was what John wrote on the topic of keyword density:

Mentioning a concept at least once on a page is one thing, but anything past that doesn’t really make sense. You’re focusing on a metric that’s irrelevant to search engines. This is pretty much one of the first things all sites did when search engines first appeared 25? years ago. Any tool that’s still recommending keyword density is stuck in that time — the world has moved on significantly. I’d recommend spending your time wiser.

The SEO’s response:

Dont agree with you, have you done any seo recently to test this? I have. Maybe there is other low hanging fruit to capture under the opportunity cost framing of tasks but take a look at the biggest organic ranked sites in google and you can see how they use it and they are testing it with millions of pounds of investment.

Here is John’s tweet about this in general:

That’s tempting, but it generally just starts arguments. When Googlers give corrections, there are often claims that it’s not true – be it from Googlers wanting to mislead, or them being incompetent. I’d rather we just focus on giving good, helpful advice.

— 🦝 John (personal) 🦝 (@JohnMu) March 29, 2022

It is always interesting to see SEOs disagree with Googlers. Sure, they are human, they can get things wrong here and there. But when you see a Googler say something over and over again, and keep seeing some say that is wrong, it makes you wonder why…

Sure – you should test everything yourself but when a Googler disagrees, maybe use that as a sign to think about how you tested it originally and come up with new testing plans?

Forum discussion at Twitter.

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Related Topics:Disagree Google Googlers Search seo SEOs

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Google Hanukkah Decorations Are Live For 2023

Published

3 days ago

December 3, 2023

Entireweb News Bot

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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SEARCHENGINES

Google Pay Accepted Icons In Google Search Results

Published

4 days ago

December 3, 2023

Entireweb News Bot

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

Here are some more screenshots:

Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro

— Khushal Bherwani (@b4k_khushal) October 20, 2023

Brodie Clark also posted some screenshots after on X:

In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO

— SERPs Up 🌊 (@SERPalerts) November 30, 2023

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.

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SEARCHENGINES

Google Discover Showing Older Content Since Follow Feature Arrived

Published

4 days ago

December 2, 2023

Entireweb News Bot

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow