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Daily Search Forum Recap: April 5, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We got a lot of local SEO topics for you today starting with Google adding support for a new recycling attribute for some local businesses. Google updated the help documents to include how adding in-store products can improve your local visibility. Google Business Profiles review tool now works for over 10 accounts. Google My Business app is going away, Google sent out an email notice. Google News is showing a section named “see similar headlines.” How is that for your local search fix?

Search Engine Roundtable Stories:

  • New Recycling Attribute For Google Business Profiles

    Google on April 1st announced the launch of a new business attribute for select business categories. The new attribute is for recycling that lets local storefronts and shops clearly demonstrate their recycling services.

  • Google Help Doc Adds In-Store Products Helps With Local Visibility

    Google has added a section to the how to improve your local ranking on Google that talks about adding in-store products. Google also added to the edit your business profile a section on these products as well. Google clearly wants you to add products to your local listing, if that is applicable to your business.

  • Google My Business App Going Away

    Google warned us that the Google My Business app will go away at some point when it relaunched as Google Business Profiles. Now Google is emailing users of the app notifying them that “the Google My Business app is being replaced.”
  • Google Business Profile Review Tool Now Works For Larger Accounts

    According to Ben Fisher, Google has opened up the Google Business Profiles maps reviews tool to those who manage over 10 accounts. Previously, the tool only worked for those who managed a limited number of accounts.

  • Google News “See Similar Headlines From” Section Promotes Publications

    Google News has a new (I think new) section for some news queries that says “see similar headlines from.” This section is often at the bottom of the news results and it shows a carousel of news publications with their logo and name for you to scroll through and click on to get more news on that specific topic from that specific publication.

  • Doogler Swing

    Here is a photo of that cute dog now at the Google Dublin office on a swing. Yes, it is a Doogler on a swing. Below there is also a video of the dog swinging on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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Google Search Console Content Ideas Going Away March 28th

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Google Ideas Light

Last December, we caught Google testing an experimental feature named content ideas in Google Search Console. Well, yesterday, Google sent more invites to this feature but noted the feature is only available until March 28, 2023 and then it goes away.

Both Robin Dirksen on Twitter and Deepak Ness on Twitter shared screenshots of this feature but the new part is the March 28th date.

The email they received about this feature reads, “Note: This feature be available only until March 28, 2023, and only to select properties.” Then when you access the feature, there is a notice in the interface that says, “New! Get inspiration for new content (available until March 28).”

Here are those screenshots (click to enlarge):

click for full size

click for full size

We know this seems like the Question Hub feature and that Google Question Hub shut down this month. So maybe this content ideas feature is also shutting down but not until the end of March?

Here are more tweets with this:

I do wonder if Google is only testing it until then and maybe will bring it to more users later or if Google is completely killing it off on March 28th?

Forum discussion at Twitter.



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Microsoft Bing Search Menu Drop Down With Explore & Collect

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Bing Menu

Microsoft Bing is testing a new search bar interface on image search (I believe) where the search vertical options, such as web, videos, news, etc, are now presented in a drop-down bar and Bing added an “explore” and “collect” option across the bar instead.

This was spotted first by Frank Sandtmann and posted on Mastodon but I am also able to replicate this in Bing Image search. Here is a screenshot that you can click on and enlarge:

click for full size

This was also spotted by Khushal Bherwani:

Frank wrote, “Today I spotted #Bing displaying a new navigation menu on their image #SERP. Now the usual elements can be accessed after clicking on a dropdown. In addition, two more elements are displayed: “Explore” and “Collect”.”

Do you prefer this interface? I get what Microsoft is trying to do here but to me, I might want to jump back to web results or maybe video results sooner than use explore or collect?

Forum discussion at Mastodon.



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Google Publishes A New SEO Case Study

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Google Seo Case Studies Series

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.

As a reminder, recently, Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”

So I thought that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary went, I’ll show Barry and got a new one written up. Okay, I doubt that happened…

In any event, the new case study says, “Vimeo adopted Google’s new guidance for video players that use iframe embeds. The new indexifembedded rule paired with noindex allows markup to be attributed through embeds. Since applying this and VideoObject markup, Vimeo videos that are embedded on customer pages are eligible for indexing, without customers having to add markup themselves.”

They also used key moments; the case study reads, “To make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo Chapters, Google can automatically identify Key Moments.”

Anyway, check out the case study if you do any video SEO, it is an interesting one.

Just super interesting that there have been almost no new case studies in about 18 months and now we got a new one…

Forum discussion at Mastodon.

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