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Daily Search Forum Recap: August 19, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s helpful content update is coming, I have a detailed post that breaks it all down but also you can find some very quick facts at the top of the story. Google is going to launch its 5th product reviews update pretty soon as well, which is unusual. Google said there is no SEO benefit to use dynamic rendering or server side rendering. Google spoke about when there are just too many ads on your site. Google said HTTPS is not a requirement to rank in search. And make sure to check out my video this week, I go into the new helpful content update.
Search Engine Roundtable Stories:
- New Google Helpful Content Update To Change SEO Much Like Panda Did
Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people. - Google To Launch Fifth Product Reviews Update Just Weeks After The Last Update
Google has announced it will be launching the fifth Product Reviews update in the coming weeks, which would be just a few weeks after Google finished rolling out the last product reviews update, the July 2022 product reviews update, on August 2nd. - Google Helpful Content Update, New Product Reviews Update, Search Console Bug & Fix, Plus More
This week we covered the new big Google update that is coming next week named the helpful content update, I dig deep into it. Google has been talking about content issues for a while, so it is not surprising. Google will then launch its fifth product reviews update… - Google: No SEO Benefit For Either Dynamic Rendering Or Server Side Rendering
Recently Google recommended strongly against using dynamic rendering as a workaround for JavaScript sites going forward, Google updated its help documentation to strongly say not to use it. But that does not mean it would hurt your rankings, today, to use dynamic rendering compared to server-side rendering. - Google Search On How Many Ads Are Too Much For Your Site
Google’s John Mueller was asked what percentage of content-to-ad ratio is too much to rank well in Google Search. As you can imagine, John said there is no number he can share. He said you should just know, if it is “too much” – you’d know. - Google: HTTPS Is Not A Requirement To Rank In Google Search
Google’s John Mueller was asked if Google still ranks sites that are on HTTP (not over HTTPS), i.e. insecure sites. John said yes, being on HTTPS is not a requirement to rank in Google Search he explained. - Google Party For Reveal Of Android 13 Statue Swing
Here are some photos from the GooglePlex of the big Google reveal of the Android 13 statue. It turns out it is a swing. I found this photo and more on Instagram.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
- Google’s ‘Helpful Content Update’ to Devalue ‘Search-Engine First’ Content and Elevate Authentic, Expert Voices in Search, Amsive Digital
- Google’s helpful content update will affect sites designed primarily for SEO., Marie Haynes Consulting
- Google’s Helpful Content Update: Predictions & Hypotheses, Seer Interactive
- Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It’s Always Running, GSQI
- SEO Is Never Done, Wellspring Digital
- SEO: How to Assess Keyword Difficulty, Practical Ecommerce
- Google Helpful Content Update, SEO Book
- Moneyball is the Future of SEO — Whiteboard Friday, Moz
PPC
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
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Google Kirkland Aerial View

Here is an aerial view of part of the Google Kirkland, Seattle office. You can see that they have a tennis court and the net said Kirkland in it. I am not sure how busy this office is nowadays but it use to be pretty busy.
This photo is from Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
Microsoft Bing Webmaster Tools API Missing A Week Of Data

The Bing Webmaster Tools API might have a week of data loss, a data gap, if you will. There was some sort of issue where the API was not returning data after March 3rd and then after Glenn Gabe reported it to Microsoft’s Fabrice Canel, Microsoft fixed the issue but there is two weeks or so of data loss between March 3rd and March 17th.
Glenn Gabe posted on Twitter about this issue, first on March 17th about the API no longer returning data after March 3rd and then again after Microsoft said it was resolved, showing that yes, new data is coming in but that there is a data gap of two weeks with no data.
Thanks for reporting Glenn, business travelling back from SMX Munich, I will have the team looking at this ASAP.
— Fabrice Canel (@facan) March 17, 2023
Just checked now and the week of 3/10 is missing. Any way to get that back? Thanks again Fabrice! pic.twitter.com/Q8v2CfsCCV
— Glenn Gabe (@glenngabe) March 21, 2023
So as you can see, there is this two-week period where there is no data being reported by the API.
The Bing Webmaster Tools web interface seems to have the data, so technically, I guess you can export it and do some work to get it where you need it but you should be aware that the API may be missing this data.
Update: This was a week of data, not necessarily two weeks:
Just to clarify, that’s missing one week of data, not two. The week of 3/10 was missing when I last checked.
— Glenn Gabe (@glenngabe) March 23, 2023
Also, there may be an issue with the IndexNow WordPress plugin, but I am not sure and I don’t have a way to test this one:
Thanks @vahandev, we will have a look.
— Fabrice Canel (@facan) March 20, 2023
Forum discussion at Twitter.
SEARCHENGINES
Non-Supported Rel Link Attributes Do Nothing With Google Search

The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.
The only attributes Google would recognize and do anything with are the supported link attributes, such as rel=nofollow, rel=sponsored, and rel=ugc. But rel=dofollow means nothing to Google, Google will just crawl it like the rel link attribute is not even there. Occasionally I stick funny things in my link attributes just to see if anyone would pick up on it, no one does.
After John tweet this, he had to then come back and clarify, as to not set some SEOs off to add dofollow to their HTML links.
Here are those tweets:
Just in case it wasn’t clear from all the replies here, using an unknown rel-attribute on links doesn’t do anything, and since the default behavior is to use links normally, this just treats links like links. You don’t need to use rel=dofollow. You can, but you don’t need to.
— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023
If you wanted to, you could go even further and use made-up attributes, like <p cheese=”good”>. This will – unfortunately for the robot – also be ignored. Technically you could now create a page to do something with CSS or JS with that, but I will know.
— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023
Forum discussion at Twitter.
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