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Daily Search Forum Recap: February 21, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google said again, there is no E-A-T score but E-A-T like signals are in the search ranking algorithm. Google said using the Indexing API for purposes it is not designed for won’t help you but also won’t hurt you. Google said when it comes to pagination, maybe you should show newer content first. Google said the performance of your web stories in search does not relate to the overall performance of your site in search. Google Ads said standard shopping campaigns will continue for the foreseeable future. Also, I posted the final part of my vlog with Brian Wallace on infographics.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice




Other Search


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Ads To Disallow Some Skin Lightening Products



Google Ads To Disallow Some Skin Lightening Products

Google Ads will prohibit some skin lightening products starting in June 2020. Any skin lightening product that imply the superiority of one skin tone over another will not be allowed to advertise on Google Ads.

Google posted this new rule over here stating “In June, Google will update the Dangerous and Derogatory policy under the Inappropriate Content section to enforce against the promotion of skin lightening products that imply the superiority of one skin tone over another. These products will be prohibited under enforcement guidance.”

Google is warning advertisers who promote such products to remove those ads before June 30, 2022. So you have until the end of June to remove it or Google will remove those ads for you.

This policy will soon be added to the Inappropriate Content Google Ads policy in June. This policy is about Google saying how they “value diversity and respect for others, and we strive to avoid offending users, so we don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence.”

Forum discussion at Twitter.


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