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Google On Pagination & Showing Newer Content First

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Google On Pagination & Showing Newer Content First

In this next question, Google’s John Mueller was asked about the downside of having newer content published at the end of your pagination set. In short, Google might not value that much the newer content when it is found deeper in your pagination set, but please keep reading.

John explained that if you have the same content on page one and two of your pagination set, then Google might not crawl the pagination set as often because it does not see the newer content. But if you place the newer content on the first page of the pagination set, Google might discover that content sooner because it is not as deep into the pagination set.

But it depends, you want to make sure to do what is best for the user and sometimes that means showing the older content first, sometimes (if possible) the best content first and sometimes the newest content first.

This can obviously be applied to pagination sets for e-commerce category pages, news sites, or anything with pagination. Since rel prev / next is not supported – Google has been all about you just leaving the pages as is. Google has a help document on it with advice.

In any event, watch the video, it starts at 19:34 mark and goes on for a bit, here is the first part of the transcript:

Question: My question my main one is centered around the idea of paginated content. So if I have a say a long discussion thread with you know maybe 100 or more comments, it’s probably intuitive to split it over multiple pages so the length of the initial page isn’t too long for people to scroll. So the question is let’s say a new comment is posted towards the end of the discussion thread, it gets added on to the end which could appear say on page 4 or page 5 or beyond because it’s the newest comment. And then across all pages of the discussion thread, you know, the date it was updated will reflect the most recent activity. However the most recent activity does not appear until page 4 or page 5, for example. I’m just trying to get an idea of the best way or whether Google understands to to crawl in through each page or whether the most recent comment needs to be featured more prominently, any recommendation along those lines?

Answer: I think that’s ultimately up to you.So that’s something where I would try to think about like which of these comments you want to prioritize. I assume if something is on page four, then we would have to crawl like page one two three first to find that. And usually that would mean that it’s kind of like a longer away from the main part of the website. And from our point of view what would probably happen there is we would not give it that much weight and we would probably not recrawl that page as often. So that’s something where if you’re saying well if it’s on page four then it’s probably not that critical then that that would be kind of how we would see it as well. Whereas if you say the newest comment should be the most visible ones then maybe it makes sense to kind of reverse that order and show that show them differently. Because if they’re the newest comments are right on the main page then it’s a lot easier for us to recrawl that more often and to give it a little bit more weight in the search results.

Forum discussion at YouTube Community.


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Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips

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Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips


For the original iTunes version, click here.

This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted only about an hour. Google Search Console had a bug with new owner notifications. Google Search Console now lets you enter your shipping and return policies in settings. Google said it found the feedback it collected on the last core update really helpful. Google updated its URL best practices document to say don’t use fragments to change content on the page. Google Search will now extract composite images with trained algorithmic media types, i.e. AI. Google said if you are ranking for unrelated keywords in search, maybe try to make your content clearer. Google is testing country label tags in the search results. Google is testing auto-playing videos in the search results. Google is also testing thin video snippets. Google Ads enabled broad match by default for new search campaigns. Google Ads confirmed ads can show below featured snippets as part of its dynamic ad placement evolution. Google Ads is testing double row carousel shopping ads. Google Ads is testing people also browsed carousel.s Google Maps said it is not testing “add stop” ads. Bing is testing nutrition labels in the image results. Google Business Profiles added a consumer alerts page. Thumbtack is automatically adding its booking links to your Google Business Profile. YouTube shared some YouTube SEO advice and tips That was the search news this week at the Search Engine Roundtable.

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Daily Search Forum Recap: July 12, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search Console now lets you add your shipping and return details in the interface. Google confirmed ads can show below featured snippets as part of “dynamic ad placement.” Bing is testing a voting feature in search. Google is maybe testing auto-playing video thumbnails. Thumbtack is adding booking links to your Google Business Profiles without you knowing. I also posted my SEO video recap today, so check it out.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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Daily Search Forum Recap: July 11, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google said the feedback around the last core update was really helpful. Google Ads is testing double-row shopping ad carousels. Google Ads also tests a “people also browsed” carousel. Google Business Profiles has new Consumer Alerts. Google is testing thin video search snippets. Google expanded translated results to more languages.


Search Engine Roundtable Stories:


  • Google: SEO Feedback On The Last Core Update Was Really Helpful


    Google’s John Mueller said in a video he posted yesterday that the feedback submitted and Google collected around the March 2024 core update has “been really helpful in evaluations and discussions.” He added the Google teams have “been reviewing with the search quality and ranking teams.”

  • Google Ads: Double Row Carousel Shopping Search Ads


    Google seems to be testing a new ad format with two rows of shopping ads in the search results in a carousel format, so you can scroll through more shopping ads at the same time. I don’t believe I’ve seen this format before – have you?

  • Google Ads Tests People Also Browsed Carousel


    Google is also testing this new ad format labeled “People also browsed.” I guess this shows you what other products on Google searchers looked at for a similar query and is now showing you ads that match those browser sessions for those queries.

  • Google Expands Translated Search Results To More Languages


    Google is now showing the translated search results feature in more languages, adding Arabic, Gujarati, Korean, Persian, Thai, Turkish, Urdu, Vietnamese to the list of of now 21 languages.

  • Google Search Tests Thin Video Snippets


    Google is testing a new video format for its search results in the mobile search results. This test shows thinner video search result snippets with smaller video thumbnails.

  • Google Business Profiles Consumer Alerts Document


    Google Business Profiles can include consumer alerts on them, which will notify those viewing your local listing on Google about a possible violation or suspension of spam. These alerts can show a banner, they can result in review posting restrictions and reviews being removed.

  • Google Math Competition


    Google held a math competition for nearly 200 students at the D.C. office recently. Here is one of many photos from that event that I found on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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