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Google On Pagination & Showing Newer Content First

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Google On Pagination & Showing Newer Content First

In this next question, Google’s John Mueller was asked about the downside of having newer content published at the end of your pagination set. In short, Google might not value that much the newer content when it is found deeper in your pagination set, but please keep reading.

John explained that if you have the same content on page one and two of your pagination set, then Google might not crawl the pagination set as often because it does not see the newer content. But if you place the newer content on the first page of the pagination set, Google might discover that content sooner because it is not as deep into the pagination set.

But it depends, you want to make sure to do what is best for the user and sometimes that means showing the older content first, sometimes (if possible) the best content first and sometimes the newest content first.

This can obviously be applied to pagination sets for e-commerce category pages, news sites, or anything with pagination. Since rel prev / next is not supported – Google has been all about you just leaving the pages as is. Google has a help document on it with advice.

In any event, watch the video, it starts at 19:34 mark and goes on for a bit, here is the first part of the transcript:

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Question: My question my main one is centered around the idea of paginated content. So if I have a say a long discussion thread with you know maybe 100 or more comments, it’s probably intuitive to split it over multiple pages so the length of the initial page isn’t too long for people to scroll. So the question is let’s say a new comment is posted towards the end of the discussion thread, it gets added on to the end which could appear say on page 4 or page 5 or beyond because it’s the newest comment. And then across all pages of the discussion thread, you know, the date it was updated will reflect the most recent activity. However the most recent activity does not appear until page 4 or page 5, for example. I’m just trying to get an idea of the best way or whether Google understands to to crawl in through each page or whether the most recent comment needs to be featured more prominently, any recommendation along those lines?

Answer: I think that’s ultimately up to you.So that’s something where I would try to think about like which of these comments you want to prioritize. I assume if something is on page four, then we would have to crawl like page one two three first to find that. And usually that would mean that it’s kind of like a longer away from the main part of the website. And from our point of view what would probably happen there is we would not give it that much weight and we would probably not recrawl that page as often. So that’s something where if you’re saying well if it’s on page four then it’s probably not that critical then that that would be kind of how we would see it as well. Whereas if you say the newest comment should be the most visible ones then maybe it makes sense to kind of reverse that order and show that show them differently. Because if they’re the newest comments are right on the main page then it’s a lot easier for us to recrawl that more often and to give it a little bit more weight in the search results.

Forum discussion at YouTube Community.


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Daily Search Forum Recap: March 4, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Business Profile websites are still working, for now at least. Google is going to introduce a new verification process for Local Service Ads. Google Ads to pause inactive ad groups automatically. Google Ads Editor version 2.6 is now out. I posted the big Google webmaster report for March 2024.

Search Engine Roundtable Stories:


  • March 2024 Google Webmaster Report




    Here is the big Google Webmaster report for March 2024 and this past month was pretty calm relative to previous months. We had three unconfirmed Google ranking updates in February and zero confirmed ones – with Google again telling us search quality improvements are coming…

  • Google Ads To Automatically Pause Inactive Ad Groups


    Google Ads announced it will automatically pause inactive ad groups. Google will pause ad groups created at least 13 months ago and have not had impressions in the past 13 months.

  • Google Business Profiles Websites Still Working (For Now…)


    In January, Google told us that the Google Business Profiles websites will stop working on March 1, 2024. Google said the URLs will redirect from the website to the Google Business Profile listing for a couple of months and then eventually stop working altogether. Well, March 1st came and went and the Google Business Profiles websites still work.

  • Report: Google Local Service Ads To Gain New Verification Process


    Google may roll out a new verification process for its Local Service Ads program. Supposedly this verification process will reduce spam within the LSA program and lead to legit businesses having an easier time getting exposure in this space.

  • Google Ads Editor Version 2.6 Is Now Out


    On Friday Google quietly released version 2.6 of the Google Ads Editor. This new version comes about four months after the previous version, version 2.5 of Google Ads Editor, was released.



  • Sergey Brin At Google Gemini 1.5 Hackathon This Weekend


    Sergey Brin, the co-founder of Google, was in San Francisco this weekend and stopped by the Google Gemini 1.5 Hackathon at the AGI House. He met up with a bunch of coders and gave a talk as well.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Writes In Court Document That Search Quality Continues To Improve

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Everything Is Fine Google

Google has posted its post-trial debrief document for the DOJ trial that talks about many different things, including stating that its search quality continues to improve. We covered its statement that Microsoft Bing Search had search quality issues earlier.

Greg Sterling posted about this on X, writing, “Google boldly claims in its “default search” antitrust post-trial brief that search quality has improved, not degraded.”

It is written throughout the document, but here are some clauses:

The undisputed evidence contradicts any assertion that Google has wielded monopoly power by degrading search quality or search ads quality below competitive levels. As Plaintiffs acknowledge, Google is the highest quality general search engine in the U.S. and has been since before Plaintiffs claim it began violating Section 2. FOF ¶ 1081. Google’s search quality has continuously improved over its twenty-five years as a search engine as Google has continuously innovated. FOF ¶¶ 79-106, 112-241, 695-760. And Google unceasingly strives to better its search quality, annually setting goals to improve its search quality as measured by IS score.

Google Court Doc Search Quality

In the introduction paragraphs, Google wrote:

These innovations have greatly improved search quality and powered extraordinary increases in search output—all at no cost to consumers.

The evidence conclusively established that Google is the highest quality, most popular search engine in the United States, with the highest general search engine advertising monetization.

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Google added:

Google’s decision to preserve features that have a positive impact on search quality while offering customizable settings to suit users’ privacy preferences is a reasoned business judgment consistent with a competitive marketplace, not a degradation of product quality that evidences monopoly power.

Google also wrote in this document that the “Barriers to Entry Are Not Significant and Are Falling Rapidly.”

This is worth a read if you have time over the weekend, you can download it over here.

People are asking me what this “IS score” is, well, Danny Goodwin mentioned it over here and it refers to Google’s own internal “information satisfaction” score.

Forum discussion at X.

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Daily Search Forum Recap: March 1, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has new structured data carousel beta details for rich results. Google now lets you opt out of place entities in page insights. Google Business Profiles customer interactions updates every few days. Google wrote in a court document that its search quality has improved. Google AdSense has offerwall messages. I posted the weekly SEO video recap as well.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

Advertisement

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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