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Daily Search Forum Recap: February 4, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I did a deep analysis on how Google uses AI in search on Search Engine Land and it is clear to me that a lot of folks think Google uses MUM for ranking, it does not, MUM is almost not used at all in Google Search right now. Google still has no method to control title links, even for legal reasons. Google has these buyer guides in search, which may be scary for affiliates. Google’s John Mueller said Web 3.0 won’t kill SEO. An SEO poll says SEOs feel page experience is still super important even though it is not a strong ranking factor. Plus, I posted my weekly SEO video recap – check it out and have a great weekend!

Search Engine Roundtable Stories:

  • Google Doesn’t Use MUM For Ranking Or Much Of Anything In Google Search

    So I wrote this pretty deep dive into how Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on their blog. I noticed after that, some folks were saying that Google uses MUM for search rankings. Truth is, Google uses MUM for only two things in search, COVID vaccine names and a related topics in videos results feature – that is it.
  • Google: No Mechanism To Force Title Tag Changes Even For Legal Reasons

    As you may remember, in August 2021 Google changed the algorithm it uses to determine your title links (tags) in the search results and it caused a huge issue in the SEO community. A couple months later, Google toned down some of those title changes for the better but they are still not where they were.

  • Google Buying Guides In Search Results

    Google is testing, at least I can’t replicate it right now, enhanced buying guides in the search results. Basically this “buying guide” in Google Search lets you really drill into the options around what products you can buy based on your query.

  • Googler Says Web 3.0 Won’t Kill SEO

    All the craze right now is Web3 or Web 3.0, the new iteration of the World Wide Web based on the blockchain, which incorporates concepts including decentralization and token-based economics. And some are concerned it will kill SEO, that Web 3.0 will be the final nail in the coffin for SEO.

  • SEOs Says Google Page Experience More Important Despite There Being No Impact

    Aleyda Solis did a Twitter poll thread, multiple polls in a Twitter thread, around the Google page experience update. In short, the poll shows that page experience related metrics, such as core web vitals, is more important to their SEO recommendations despite most saying they saw no impact at all from implementing improvements there.
  • Search News Buzz Video Recap: Google URL Inspection API, Manual Actions Galore, New Partner Programs, Earnings, MUM, Web3 & More

    I posted the monthly Google webmaster report for February 2022, so check it out. Google released a new API for the Google URL Inspection Tool – it is exciting. Google seems to be clearing out the manual action backlog. Google also issued a slew of new manual…

  • Google Beach Lounge Office Room

    Here is a photo from the GooglePlex, the Google headquarters in Mountain View, California of a room that looks like a beach bum lounge room. You can see the beach chairs, surfboard, Google bike, fire

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice




Search Features

Other Search


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Says Keywords In Domain Names Are Overrated



Google Says Keywords In Domain Names Are Overrated

Google’s John Mueller said once again that “keywords in domain names are overrated.” He and Googlers over time have said this numerous times over the years and he said it again. Instead he said “pick something for your business, pick something for the long term.”

If you want, I can license variations of Rusty[words-go-here], if you need an excellent domain. Like RustySEO, RustyDesign, RustyFood – you know it makes for a good name. ;-P

Here is John’s tweet on this:

A bit more from this conversation on Twitter:

Here is some of our older, previous coverage of this topic:

Forum discussion at Twitter.



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