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Google Has No Mechanism To Force Title Tag Changes Even For Legal Reasons

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Google Has No Mechanism To Force Title Tag Changes Even For Legal Reasons


As you may remember, in August 2021 Google changed the algorithm it uses to determine your title links (tags) in the search results (which they later confirmed and later explained what changed) and it caused huge complaints in the SEO community. A couple months later, Google toned down some of those title changes for the better but they are still not where they were.

Still, SEOs still want to opt out of the title changes – not just because of conversion optimization and click through optimization purposes, but as we discussed, also legal reasons.

John Mueller of Google was asked again about the legal issues around Google changes your title links without your consent. What if you need to have a specific title link in Google Search because your lawyers tell you so? What can you do if Google changes it and you have no real way to change it back to the way you need it?

John said “there is no mechanism” to change the title links, even for legal reasons. Here are those tweets:

Several months after this happened, we were hopeful that Google would provide a mechanism, either through Google Search Console or a meta tag of some sorts. But no, it has not come and it doesn’t seem like it is coming.

So what can you do? I guess you can try to tweak the title tag a bit to see if it nudges Google to change it in the title link in the search results? But outside of that, if Google changes your title link and legal is on your back about what the title link says in Google Search, there is not much you can do right now about it.

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Forum discussion at Twitter.





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Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

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