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Google Has No Mechanism To Force Title Tag Changes Even For Legal Reasons

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Google Has No Mechanism To Force Title Tag Changes Even For Legal Reasons


As you may remember, in August 2021 Google changed the algorithm it uses to determine your title links (tags) in the search results (which they later confirmed and later explained what changed) and it caused huge complaints in the SEO community. A couple months later, Google toned down some of those title changes for the better but they are still not where they were.

Still, SEOs still want to opt out of the title changes – not just because of conversion optimization and click through optimization purposes, but as we discussed, also legal reasons.

John Mueller of Google was asked again about the legal issues around Google changes your title links without your consent. What if you need to have a specific title link in Google Search because your lawyers tell you so? What can you do if Google changes it and you have no real way to change it back to the way you need it?

John said “there is no mechanism” to change the title links, even for legal reasons. Here are those tweets:

Several months after this happened, we were hopeful that Google would provide a mechanism, either through Google Search Console or a meta tag of some sorts. But no, it has not come and it doesn’t seem like it is coming.

So what can you do? I guess you can try to tweak the title tag a bit to see if it nudges Google to change it in the title link in the search results? But outside of that, if Google changes your title link and legal is on your back about what the title link says in Google Search, there is not much you can do right now about it.

Forum discussion at Twitter.





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Google Golf Tee T-Shirt

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Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.

He posted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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All Dealerships Can List Auto Inventory On Google Business Profiles

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Google Cars

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.

Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.

It is locked down to US-based dealerships right now, it is not yet international.

Here is how the flow works from the local Google mobile search results last year:

Cars For Sale Google Business Profile

To manage vehicle listings through your Business Profile account, perform the following steps:

(1) Access your web Business Profile account at business.google.com/locations.

(2) Select See your profile for the business that you want to change settings for.

(3) Click Edit profile, and then click Vehicle listings.

To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.

(2) Click Edit profile, and then click Vehicle listings.

Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”

Forum discussion at Twitter.



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Google Cotton Candy Machine

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Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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