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Daily Search Forum Recap: January 13, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google says that writing content with a lot of fluff makes it hard for search engines to understand – but it does seem like Google ranks fluffy content higher. Google said the search quality raters guidelines are not designed for SEOs. Google Business Profiles has a new security feature to prevent new owners and managers for making edits to their businesses for a seven-day period. Google local search results has grouping carousels and count labels. A poll says SEOs are going to allocate more resources to content over other areas of SEO.

Search Engine Roundtable Stories:

  • Reminder: Google Search Quality Rating Guidelines Not Designed For SEOs

    Google’s John Mueller posted a short post on Twitter that needs to be highlighted. He said “the quality raters guidelines are not guidelines for SEOs though.” We often forget that, these search quality raters guidelines are for the search quality evaluators, they were not specifically designed as guidelines for SEOs.

  • Google: Fluff Content Hard For Search Engines To Understand & Maybe Rank

    Google’s John Mueller the other day said on Twitter the example given to him was “less about duplicate content, and more about fluff.” He said when it comes to fluff content, it makes “it hard for search engines to figure out what you’re trying to say.”

  • Google Business Profile Makes New Mangers & Owners Wait 7 Days To Manage Profiles

    Google is putting new Google Business Profile owners and managers into a sandbox, penalty box or a waiting room for seven-days before they can manage all of the features in the Google Business Profile account. This is a new, I guess, security feature, Google added the other day.

  • Google Local Search Results Grouping, Carousels & Count Labels

    Google has been pushing the limits of its user interfaces in the local search results in web search and some of the other filters. I don’t know or even think any of this has been rolled out recently but I do think this did roll out in 2021. In short, Google local search results are grouping things more, using more carousels and even offering filters with count labels.

  • Survey Says SEOs To Allocate More Resources To Content Over Other Areas

    Aleyda Solis posted a Twitter poll asking “in what area do you expect to allocate more resources/efforts in SEO this year?” She said you should base it on what you have planned so far. Most responded it is going towards content, then technical SEO, then link building and other.


  • Amazon Rivian Van

    I spotted a video on Twitter of an Amazon delivery van but not just any Amazon van, a Rivian electric van. It was charging at a rusty 🙂 charging station. I spotted this on Twitter, here is the vide

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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SEARCHENGINES

Google Can Assign Multiple Languages Per Page

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Google Can Assign Multiple Languages Per Page


Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.

John Mueller said this at the 58:45 minutes where he said “We will still try to focus on the primary language if we can determine one. If we can’t determine one primary languages then we might use like multiple languages and assign that to the page.”

He then explains this in more detail saying “and you can sometimes see that if you do something like a site query for your website and then go into the advanced search settings and specify language. Then you can sometimes see like which language is being recognized for my website. And if you try other languages you might see that oh it’s being recognized for Dutch and English Which doesn’t mean that it has less weight in Dutch, it’s just well we recognize that it’s like a mix. And from that point of view it’s kind of something you can kind of double check there.”

He said he sees this sometimes with destination and vacation sites, he said “I think the one situation i would watch out for is if your page is recognized as being in a language that is not correct. Like for example, if you have an English website on vacation homes in Spain and all the addresses are in Spanish and all the place names are in Spanish and we think the whole page is only in Spanish then it will be hard for us to rank that page if someone is searching for vacation homes in Spain because we think oh this is all in Spanish this is not English what what this person is looking for.”

See also  Google Says Fluff Content Makes It Hard For Search Engines To Understand

Here is the video embed:

Forum discussion at YouTube Community.



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SEARCHENGINES

Daily Search Forum Recap: January 25, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We spotted a dental clinic with the business name “dentist near me” – is that a good thing to name your business with near me in the name? Google’s John Mueller said it can assign multiple languages per page. Google Ads is actually testing emojis in its search ads, which is against its own guidelines. Newzdash reports that 67% of all Google searches have duplicate top stories to web result URLs.

Search Engine Roundtable Stories:

  • Business Name “Keyword Near Me” Might Not Be A Great Idea

    Chris Tweten posted a photo the other day on Twitter of a dental office sign with its company name – the company name is named “Dentist Near Me.” Of course, the SEOs in all of you are thinking, oh, this dental practice wants to rank for all [near me] related dental queries.
  • SEO Poll On Near Me Optimization Is Mixed

    Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”
  • Google Confirms Testing Emojis In Some Search Ads

    Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot on Twitter. Ginny Marvin of Google on the Ads Liaison Twitter account confirmed Google is testing placing emojis in some search ads.
  • Google May Assign Multiple Languages Per Page

    Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.
  • 67% Of Google Searches Have Duplicate Top Stories & Web Results URLs; Newzdash

    Last week we broke the news that Google does some form of deduplication of the top stories and web results in some situations. John Shehata released some data from his Newzdash product showing that 67% of all Google searches have duplicate top stories to web result URLs and about 12% of top stories URLs get duplicated in the web search results.
  • Toddler Shredding Tricycle At GooglePlex Parking Lot

    Here is a photo of a kid, maybe of toddler age, shredding out his tricycle at the Google parking lot in Mountain View, California. I guess the parking lot is empty these days, so it is a good place t

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Mobile & Voice

SEO

PPC

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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See also  New Google Business Profile Mangers & Owners Must Wait 7 Days To Manager Profiles
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SEO Poll On Near Me Optimization

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SEO Poll On Near Me Optimization


Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”

The poll has over 1,000 votes and goes well with the story from earlier today about how naming your business “near me” with a keyword phrase might not be the best idea.

Here are the poll results:

I just find it funny that most of these SEO polls about should you do X or Y almost never have strong confidence in either answer.

Forum discussion at Twitter.





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