Connect with us

SEARCHENGINES

Google Says Fluff Content Makes It Hard For Search Engines To Understand

Published

on

Google Says Fluff Content Makes It Hard For Search Engines To Understand


Google’s John Mueller the other day said on Twitter the example given to him was “less about duplicate content, and more about fluff.” He said when it comes to fluff content, it makes “it hard for search engines to figure out what you’re trying to say.”

The truth is, it seems like not only does Google crawl and index content fluff, but the search engine seems to prefer to rank content with a lot of fluff.

As you can imagine, that got some funny responses – because you and I know, Google prefers to rank content that is fluffier, even though its featured snippets just get to the point.

Let me share the context:

Here is John’s statement on fluff content to the last post Alan made:

Now, I love Ryan’s response:

It is pretty true, not just with recipe content – although, it is the most obvious with recipe content that Google ranks in search.

It is a topic I covered before around word count and quality where I said I hate it “when someone adds a huge amount of fluff to their content – be it written or spoken – in order to fill space. Say what you need to say and get on with it. People have limited time on this planet, one thing we cannot do it give back time lost. So keep things short, to the point.”

There should be something about getting to your point, in your content, in the least amount of words, so that your users can convert faster or get what they need in a more efficient manner.

But until Google stops rewarding fluff – we will continue to produce fluff.

Advertisement

Forum discussion at Twitter.





Source link

SEARCHENGINES

Page Speed Would Not Be A Reason Your Site Is Removed From Google Search

Published

on

Page Speed Would Not Be A Reason Your Site Is Removed From Google Search

Google’s John Mueller said that your site or page would not be removed from the Google Search results over page speed issues. He was asked about this on Twitter and said no, page speed wouldn’t lead to your site on the basis of page speed.

Here are those tweets:

Google has previous said that site speed is a teeny factor for ranking. Google also said that site speed is not why a site would see significant visibility changes in Google Search. Google has implied that the page experience update is a tie-breaker in the past but then said it might be little more than that. Gary Illyes from Google said the page experience update won’t be drastic and might be more like a tiebreaker signal than something really big. John Mueller of Google said this won’t be a drastic update like other Google updates, he added it will be a slow rollout and not felt too much. Danny Sullivan of Google said it won’t result in a massive change when rolled out.

Forum discussion at Twitter.



Source: www.seroundtable.com

Advertisement
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish