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Google Says Fluff Content Makes It Hard For Search Engines To Understand

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Google Says Fluff Content Makes It Hard For Search Engines To Understand


Google’s John Mueller the other day said on Twitter the example given to him was “less about duplicate content, and more about fluff.” He said when it comes to fluff content, it makes “it hard for search engines to figure out what you’re trying to say.”

The truth is, it seems like not only does Google crawl and index content fluff, but the search engine seems to prefer to rank content with a lot of fluff.

As you can imagine, that got some funny responses – because you and I know, Google prefers to rank content that is fluffier, even though its featured snippets just get to the point.

Let me share the context:

Here is John’s statement on fluff content to the last post Alan made:

Now, I love Ryan’s response:

It is pretty true, not just with recipe content – although, it is the most obvious with recipe content that Google ranks in search.

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It is a topic I covered before around word count and quality where I said I hate it “when someone adds a huge amount of fluff to their content – be it written or spoken – in order to fill space. Say what you need to say and get on with it. People have limited time on this planet, one thing we cannot do it give back time lost. So keep things short, to the point.”

There should be something about getting to your point, in your content, in the least amount of words, so that your users can convert faster or get what they need in a more efficient manner.

But until Google stops rewarding fluff – we will continue to produce fluff.

Forum discussion at Twitter.





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Google Ads Rolling Out New Experiments Page

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Google Ads Rolling Out New Experiments Page


Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page for your experiments and a sync feature.

Previously in Google Ads if you were running an experiment, you first had to create a campaign draft and then test that draft separately in an experiment. Google changed the process so now, you can select a campaign and create a custom experiment for it in a single step.

So now when you set up your experiment, you can specify how long you’d like it to run and how much of your original campaign’s traffic and budget you’d like to use.

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The new Google Ads Experiments page lets you choose to apply the new bid strategy to your base campaign. “This helps you avoid any implementation issues and makes it easier for you to see the expected uplift from your experiment results,” Google said. Here is the summary view where you can click “Apply experiment.”

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Google Ads is also rolling out a new way to sync your experiments with their corresponding campaigns. In the past, keeping your experiments up to date meant that you had to manually copy changes over from your original campaigns. Now it will automatically update your experiment with any changes you make in your original campaigns. Google said for example, let’s say you add new keywords to a campaign while you’re running an experiment on it. With sync enabled, these keywords will automatically be added to your experiment campaign as well. Sync is turned on by default when you create a new experiment.

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You can learn more about this experiments page in this help document.

Forum discussion at Twitter.





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Google Search Updates, Deduplication Of Top Stories, Crawling Spikes & Page Experience Desktop Report

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Google Search Updates, Deduplication Of Top Stories, Crawling Spikes & Page Experience Desktop Report


In this show we got everything for you from creepy crawling to blood sucking vampires and and walking zombies. First, we had a few unconfirmed Google search algorithm updates this week, one last weekend, second on Monday and third on Wednesday and Thursday. Google said they don’t push algorithm updates out specifically before the weekends. Google said again that spikes in crawl rates do not mean an update is coming, they are unrelated Google said. We did see some weird crawl spikes this week on some sites. Google said they want to make crawling more efficient but it might not be done through IndexNow. Google said when it comes to deduplication of top stories, they remove the link if it’s the first link in top stories and if top stories shows before the web results – but that might change. Google released the page experience report for desktop pages in Search Console. Google said it is impossible for it to understand when different language content is equivalent. Google said it is getting better at understanding languages and locations without hreflang. Google product reviews update will expand, may use machine learning and might one day be incorporated into core updates. I wonder if Google might target fluffy content this year. Google’s John Mueller spoke about site migrations and URL changes in a video. Google said hosting companies should not use robot detection interstitials without 500 status codes. Google said recipe markup has to use fixed times, not ranges. Google might update and even rename the Google webmaster guidelines. Google said it is not doing away with target CPA. There is a bug with discovery and performance max campaigns plus there are new placement reports for performance max campaigns. Google Maps is testing showing review snippets in the map interface. Google has a location pack result with things to do, airports and transit stops. Danny Goodwin 301 redirected from Search Engine Watch to Search Engine Journal and now is redirecting to Search Engine Land. And if you are looking for the Federal Vampire and Zombie Agency, you won’t be able to find it in Google Search. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Google Requires Both Product & Car Markup For Ratings In Google Search

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Google Requires Both Product & Car Markup For Ratings In Google Search


Google has updated its product structured data help documents to say that you need both product and car structured in order for Google to display ratings and review snippets in search for car search results.

Google said “currently car is not supported automatically as a subtype of Product.” “So for now, you will need to include both Car and Product types if you would like to attach ratings to it and be eligible for the Search feature,” Google added. Here is a screenshot of this new note added to the help document:

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Google noted this over here saying “added a note describing how to specify Car markup and still have Product review snippet feature eligibility.”

Forum discussion at Twitter.





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