SEARCHENGINES
Daily Search Forum Recap: January 9, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said the helpful content update and link spam update might take another couple of weeks to rollout. Google said rolling out algorithm updates is sometimes like planting a seed in a garden. Google clarified within the site name documentation around the m-dot and www domains. Google updated its Googlebot IP address JSON file. Google Local Service Ads now support dental practices. Plus, we have a new vlog for you today.
Search Engine Roundtable Stories:
- Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete
Danny Sullivan, Google’s Search Liaison, said on Twitter on Friday afternoon that the December 2022 helpful content update and December 2022 link spam update may take an additional two weeks to complete. He said it will finish “likely within two weeks, maybe only one, but that’s not a guarantee. Timings might change.” - Google: Rolling Out An Algorithm Update Is Like Planting Seeds In A Garden
Google’s John Mueller said that with some Google search algorithm updates, it is like when you plant seeds in your garden. In short, he said it is not always easy to define when a search algorithm update launches precisely because you might not see anything sprout immediately after planting the seed. - Google Site Name Documentation Clarifies M-Dot & WWW Are Considered Domain-Level
Google has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered root domain names for Site Names in Google Search. - Google Updated The Googlebot’s IP Addresses In JSON File
Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That is, if I am looking at the file correctly. - Dentists Now Can Use Google Local Service Ads
Matt Casady spotted that Google added a new vertical to Local Service Ads. Google now allows dental practices and dentists to buy ads on Google Local Service Ads. - Vlog #205: Mark Saltarelli On Start Up Campaigns and B2B Marketing with Demand Generation
Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North… - Another Doogler Google Badge
We have seen Google assign badges or ID cards to dogs before, and here is another one. This was recently shared on Instagram; a dog named Yago is showing off its Doogler badge.
Other Great Search Threads:
- Do you feel the ongoing helpful content and link spam updates may have hit you?, Dr. Marie Haynes on Twitter
- If you (for some reason) think you need to use an HTML Sitemap to get your pages crawled and indexed, it’s a clear indication that something has gone massively wrong and that you’re working in SEO., Oliver H.G. Mason on Twitter
- In the screenshot you have a pretty specific search feature, which isn’t necessarily mapped to a technical attribute., John Mueller on Mastodon
- Not spam, but i wouldn’t be surprised if our systems and your users were confused. I’d use a different subdomain., John Mueller on Twitter
- These look like the usual hacked sites, cloaking to search engines, redirecting users to affiliate content, John Mueller on Mastodon
- Yesterday we released the Laravel SEO Scanner package, Bas van Dinther on Mastodon
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Microsoft Bing ChatGPT Search Interface Screenshots?

Owen Yin shared some screenshots of what he said he saw on the Microsoft Bing website. It looks like the beta version of the upcoming ChatGPT features that we are all expecting Bing to announce in the coming weeks (maybe even this coming Tuesday).
Owen shared these screenshots on Twitter and then posted more details on Medium.
Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:
Here is his screenshot of the results, the answers being returned:
And here is the GIF he made of this:
It would not surprise me if this is being tested in the wild by Microsoft Bing, as all the evidence leads to a big announcement about this type of feature being released sometime in the next week or so.
Forum discussion at Twitter.
SEARCHENGINES
Google Revamps The Canonicalization Search Help Documentation

Google has updated its search help documentation around canonicalization this morning. The Google Search Relations team split in three distinct sections and updated a lot of the content to provide clearer details around how Google Search and canonicalization works.
The three sections include:
All of this use to be on a single help page, which you can review on the Wayback Machine over here to compare.
With this, Gary Illyes from Google dropped another LinkedIn tip on the topic of canonicalization, he wrote:
Friday ramble: you can stack canonicalization signals to strengthen that hint.
You have a rel=canonical pointing from A to B, but A is HTTPS, it’s in your hreflang clusters, all your links are pointing to A, and A is included in your sitemaps instead of B. Which one should search engines pick as canonical, A or B?
If you just change the URLs from A to B in your sitemaps and hreflang clusters, combined with that rel=canonical it might already be enough to tip over canonicalization to B. Change the links also, and you have an even greater chance to convince search engines about your canonical preference.
Recently, Gary also mentioned to use absoluate URLs for rel-canonical.
So check out these new docs and learn a bit more on canonicalization and Google Search.
Forum discussion at LinkedIn.
SEARCHENGINES
Microsoft Bing’s New BingBot Now Fully Live Today

As a reminder, since April, Bing has been slowly testing a new BingBot user agent, slowly rolling it out to more percentages of crawls over the year. It should have rolled out to 100% of all crawls last month. But now Fabrice Canel said this week that it is near 100%, and an announcement is coming sometime today from Microsoft.
Fabrice Canel from Microsoft Bing wrote on Twitter, “We are near 100% and are proactively monitoring and rolling back any website having issues. Stay tuned for more communication Friday.”
Initially, Bing said it would be rolled out by Fall 2022, then January 2023. Maybe today is the day?
Here has been the rollout so far:
- April 2022: Less than 5% of crawls
- July 2022: 5% of all crawls
- September 2022: 20% of all crawls
- October 2022: 50% of all crawls
- February 2023: New 100% of all crawls
Let’s see what Fabrice announces today.
Forum discussion at Twitter.
Update: Confirmed, it is fully live according to Fabrice on LinkedIn.
Yes @rustybrick 💯% today (we fallback to previous user agents where appropriate). More information on Bing Crawler User Agents: https://t.co/n0ILIEUz0I https://t.co/49ILtJDuL0
— Fabrice Canel (@facan) February 3, 2023
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