Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google said the helpful content update and link spam update might take another couple of weeks to rollout. Google said rolling out algorithm updates is sometimes like planting a seed in a garden. Google clarified within the site name documentation around the m-dot and www domains. Google updated its Googlebot IP address JSON file. Google Local Service Ads now support dental practices. Plus, we have a new vlog for you today.

Search Engine Roundtable Stories:

• Google: Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Complete
  
  Danny Sullivan, Google’s Search Liaison, said on Twitter on Friday afternoon that the December 2022 helpful content update and December 2022 link spam update may take an additional two weeks to complete. He said it will finish “likely within two weeks, maybe only one, but that’s not a guarantee. Timings might change.”




• Google: Rolling Out An Algorithm Update Is Like Planting Seeds In A Garden
  
  Google’s John Mueller said that with some Google search algorithm updates, it is like when you plant seeds in your garden. In short, he said it is not always easy to define when a search algorithm update launches precisely because you might not see anything sprout immediately after planting the seed.




• Google Site Name Documentation Clarifies M-Dot & WWW Are Considered Domain-Level
  
  Google has once again updated the relatively new documentation around Site Names in Google Search, this time to clarify that www and m-dot prefixes for domain names are generally considered root domain names for Site Names in Google Search.




• Google Updated The Googlebot’s IP Addresses In JSON File
  
  Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That is, if I am looking at the file correctly.




• Dentists Now Can Use Google Local Service Ads
  
  Matt Casady spotted that Google added a new vertical to Local Service Ads. Google now allows dental practices and dentists to buy ads on Google Local Service Ads.
• Vlog #205: Mark Saltarelli On Start Up Campaigns and B2B Marketing with Demand Generation
  
  
  
  Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North…




• Another Doogler Google Badge
  
  We have seen Google assign badges or ID cards to dogs before, and here is another one. This was recently shared on Instagram; a dog named Yago is showing off its Doogler badge.

Other Great Search Threads:

• Do you feel the ongoing helpful content and link spam updates may have hit you?, Dr. Marie Haynes on Twitter
• If you (for some reason) think you need to use an HTML Sitemap to get your pages crawled and indexed, it’s a clear indication that something has gone massively wrong and that you’re working in SEO., Oliver H.G. Mason on Twitter
• In the screenshot you have a pretty specific search feature, which isn’t necessarily mapped to a technical attribute., John Mueller on Mastodon
• Not spam, but i wouldn’t be surprised if our systems and your users were confused. I’d use a different subdomain., John Mueller on Twitter
• These look like the usual hacked sites, cloaking to search engines, redirecting users to affiliate content, John Mueller on Mastodon
• Yesterday we released the Laravel SEO Scanner package, Bas van Dinther on Mastodon

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:

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