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Google Says The Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Finish

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Google Says The Helpful Content Update & Link Spam Update Can Take Another Week Or Two To Finish

Danny Sullivan, Google’s Search Liaison, said on Twitter on Friday afternoon that the December 2022 helpful content update and December 2022 link spam update may take an additional two weeks to complete. He said it would finish “likely within two weeks, maybe only one, but that’s not a guarantee. Timings might change.”

Here are those tweets:

As a reminder, the December 2022 helpful content update started on December 5, 2022, and should have been done three weeks ago, but we are now on week number five. And the December 2022 link spam update started on December 14, 2022, and should have been done almost two weeks ago, but now we are heading into week number four.

So if the updates take another two weeks, then the helpful content update might take a full seven weeks to roll out, and the link spam update might take about might take six weeks to roll out.

Earlier last week, Danny Sullivan implied that the fluctuations we saw on January 3rd to 5th were related to these updates. He said on Mastodon then, “Both the updates are continuing to rollout. Normally these types of updates would have concluded by now, but rollouts can slow or pause when we get into the holiday periods.”

The two updates were delayed in its finish date because they ran into the holidays. Google said there was a security issue with completing them on the holidays. Also, we did see some big turbulence days before Christmas, and then things calmed down a lot. The truth is, the Google volatility is much calmer still than the previous couple of weeks. We also saw some fluctuations on December 26th.

So, in short, it is still rolling out and might do so for several more days…

I should note that the weekend volatility and chatter were somewhat less than a typical weekend.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Microsoft Bing Search Menu Drop Down With Explore & Collect

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Bing Menu

Microsoft Bing is testing a new search bar interface on image search (I believe) where the search vertical options, such as web, videos, news, etc, are now presented in a drop-down bar and Bing added an “explore” and “collect” option across the bar instead.

This was spotted first by Frank Sandtmann and posted on Mastodon but I am also able to replicate this in Bing Image search. Here is a screenshot that you can click on and enlarge:

click for full size

This was also spotted by Khushal Bherwani:

Frank wrote, “Today I spotted #Bing displaying a new navigation menu on their image #SERP. Now the usual elements can be accessed after clicking on a dropdown. In addition, two more elements are displayed: “Explore” and “Collect”.”

Do you prefer this interface? I get what Microsoft is trying to do here but to me, I might want to jump back to web results or maybe video results sooner than use explore or collect?

Forum discussion at Mastodon.



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Google Publishes A New SEO Case Study

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Google Seo Case Studies Series

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.

As a reminder, recently, Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”

So I thought that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary went, I’ll show Barry and got a new one written up. Okay, I doubt that happened…

In any event, the new case study says, “Vimeo adopted Google’s new guidance for video players that use iframe embeds. The new indexifembedded rule paired with noindex allows markup to be attributed through embeds. Since applying this and VideoObject markup, Vimeo videos that are embedded on customer pages are eligible for indexing, without customers having to add markup themselves.”

They also used key moments; the case study reads, “To make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo Chapters, Google can automatically identify Key Moments.”

Anyway, check out the case study if you do any video SEO, it is an interesting one.

Just super interesting that there have been almost no new case studies in about 18 months and now we got a new one…

Forum discussion at Mastodon.

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Generating Fake URLs On Competitors Site Shouldn’t Hurt The Site, Google Says

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Google Intersection

John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d worry about,” he added.

Mike Blazer asked John, “Bulk generate non-existing URLs on a competitor’s site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain.”

John replied on Mastodon saying, “I can’t imagine that having any effect. This is not something I’d worry about.”

Here is a screenshot of this conversation:

Generating Fake Urls Google Seo Toots

Do you agree?

Forum discussion at Mastodon.

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