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Daily Search Forum Recap: July 5, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Twitter has put back the nofollow link attribute on its links. Google Search Console link report keeps showing fewer and fewer links. Google said it is safe to remove your disavow link file if you didn’t do any link spam or receive a manual action. Google requires three courses on your site to be eligible to show course rich results in Google Search. Google Analytics had a tracking bug before the weekend. Google had its Fourth of July Doodle – I didn’t post much that day. Another vlog is out, more with Jon and Jaimie Clark. And I posted the monthly Google Webmaster report today.

Search Engine Roundtable Stories:

  • July 2022 Google Webmaster Report

    Hope you all had a nice July 4th weekend, here is the July 2022 Google webmaster report to catch you up on the past month. We had two confirmed algorithm updates this past month and many unconfirmed. We also had changes to Search Console, SEO documentation updates, local and maps features and tons of user interfaces.
  • Google Search Console Link Counts Keep Falling A Lot

    I rarely look at the link report in Google Search Console because, well, I rarely look at my links for this site. But something triggered me to check it and I noticed the raw count of links reported in this tool keeps drastically dropping.

  • Twitter Adds Back Nofollow Attributes To Links

    A few weeks or so ago, Twitter removed nofollow attributes from its links. Well, it seems like now those nofollow link attributes were added back. Glenn Gabe spotted this on this past Friday, right before the long July 4th weekend.
  • Google: It’s Safe To Delete Your Disavow Link File If No Manual Actions Or History Of Link Schemes

    Google’s John Mueller said it is probably safe to completely delete your link disavow file if you have not had manual actions for links before and/or you don’t have a history of link schemes on the site. He said, he would remove the disavow file because Google is good at ignoring typical spammy looking links that you do not build yourself.

  • PSA: Google Course Rich Results Require At Least Three Courses

    Google has reiterated that when it comes to being eligible to show course rich results in Google Search, you need to have marked up at least three courses on your site. The guidelines were updated to say “you must mark up at least three courses,” but this has always been a rule.

  • Google Analytics Overview By Hour Report Not Counting Data

    For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the “audience overview” is not counting. You need to filter the results to show today and you will see that around 2/3pm ET it stopped counting. This is not impacting all accounts, most of mine work but it is impacting some.
  • Vlog #180: Jaimie Clark and Jon Clark from Razorfish to New York Time’s Wirecutter & Centerfield & Microsoft & NBC Universal

    Jaimie and Jon Clark came for a visit and we all spoke SEO and a lot more. Jaimie Clark is the VP of SEO at Centerfield, she was previously the Head of SEO at Wirecutter, a New York Times company…

  • Happy Fourth of July Search Industry

    Wishing you all a happy Happy Fourth of July, as you can see, this site is all dressed up for the day (on desktop) and Google has their special animated Doodle. I’d embed the Bing theme but I was once threatened with a lawsuit for doing that (not by Microsoft but one of those image legal companies).
  • Google Chrome Adidas Sneakers

    Here is Google branded Adidas sneakers with the Google Chrome OS logo on the side. Supposedly this was custom swag given given out by Google somewhat recently.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice




Other Search


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Google Featured Snippet Callouts, False Premises, MUM & More



Google From The Web & Other Sites Say Featured Snippet

Google has launched some improvements to featured snippets, about this result and the content advisories in Google Search. MUM now works with featured snippets to help Google understand the notion of consensus and then highlight words in the featured snippets, known as callouts.

I dug deep into this on Search Engine Land, so here is the short version.

Featured Snippet Callouts & MUM for General Consensous

Google featured snippet callouts, the word or words called out above the featured snippet in a larger font, now can be powered by MUM (which is a new and rare use of MUM in search) to check what other sources are saying about the topic. Google said, “our systems can check snippet callouts against other high-quality sources on the web, to see if there’s a general consensus for that callout, even if sources use different words or concepts to describe the same thing.” “We’ve found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts,” Google told us.

Here is what it looks like:

click for full size

And Pandu Nayak, Vice President of Search and Fellow, Google, told us that it is hard to game consensus here because featured snippets come from the top search results and those generally are not low quality.

Featured Snippet & People Also Ask False Premise Queries

False premise queries are when a specific query is for information about things that did not happen. Google will show you information that is accurate and remove the false part from the featured snippet in this case. In fact, Google said they have “reduced the triggering of featured snippets in these cases by 40% with this update.”

So if you ask [when did snoopy assassinate Abraham Lincoln] – snoopy did not do that but Google will tell you who did:

This also works for people also ask, because those are built using featured snippets.


About This Result

About this result which launched in February 2021 have been used more than 2.4 billion times Google said.

Google is expanding it to eight more languages including Portuguese (PT), French (FR), Italian (IT), German (DE), Dutch (NL), Spanish (ES), Japanese (JP), and Indonesian (ID), coming later this year.

Plus Google is expanding what it shows in the about this result, adding such as how widely a source is circulated, online reviews about a source or company, whether a company is owned by another entity, or even when our systems can’t �find much info about a source.

click for full size

Content Advisories Expand

Content advisories launched in 2020, which tells searchers when Google is not so confident with the search results it is presenting. Well, Google is going to show more of that.

Google said it is expanding content advisories to searches where its systems “do not have high confidence in the overall quality of the results available for the search.” Google said this does not mean that there no helpful information is available, or that a pa�rticular result is low-quality. “These notices provide context about the whole set of results on the page, and you can always see the results for your query, even when the advisory is present,” Google added.

Here are some of the SEO takes on Twitter:

Forum discussion at Twitter.


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