I rarely look at the link report in Google Search Console because, well, I rarely look at my links for this site. But something triggered me to check it and I noticed the raw count of links reported in this tool keeps drastically dropping.
I reported in 2019 the Google Search Console link report had half of what it showed the year before. From 2.5 million links back in August 2018 and to 1.2 million links in October 2019. So I checked the other day and now I am showing 550,000 links. That is a 78% reduction in the links Google Search Console reported back in 2018.
Here is a screenshot from now showing 550,000 links:
October 2019 at 1.2 million links:
August 2018 at 2.5 million links:
I know in 2021, Google said the link report is not a priority for Google, John Mueller said then “I don’t see any need to spend lots of resources on the links report – it’s not something we tell people to focus on.”
But wow – that is a big reduction.
I know new sites pick up new links in that report fairly quickly.
Did you notice these changes in your link reports in Google Search Console over time? I am not concerned in terms of ranking purposes, this is just a report, but still.
Forum discussion at WebmasterWorld.
Daily Search Forum Recap: August 19, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s helpful content update is coming, I have a detailed post that breaks it all down but also you can find some very quick facts at the top of the story. Google is going to launch its 5th product reviews update pretty soon as well, which is unusual. Google said there is no SEO benefit to use dynamic rendering or server side rendering. Google spoke about when there are just too many ads on your site. Google said HTTPS is not a requirement to rank in search. And make sure to check out my video this week, I go into the new helpful content update.
Search Engine Roundtable Stories:
- New Google Helpful Content Update To Change SEO Much Like Panda Did
Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people.
- Google To Launch Fifth Product Reviews Update Just Weeks After The Last Update
Google has announced it will be launching the fifth Product Reviews update in the coming weeks, which would be just a few weeks after Google finished rolling out the last product reviews update, the July 2022 product reviews update, on August 2nd.
- Google Helpful Content Update, New Product Reviews Update, Search Console Bug & Fix, Plus More
This week we covered the new big Google update that is coming next week named the helpful content update, I dig deep into it. Google has been talking about content issues for a while, so it is not surprising. Google will then launch its fifth product reviews update…
- Google: No SEO Benefit For Either Dynamic Rendering Or Server Side Rendering
- Google Search On How Many Ads Are Too Much For Your Site
Google’s John Mueller was asked what percentage of content-to-ad ratio is too much to rank well in Google Search. As you can imagine, John said there is no number he can share. He said you should just know, if it is “too much” – you’d know.
- Google: HTTPS Is Not A Requirement To Rank In Google Search
Google’s John Mueller was asked if Google still ranks sites that are on HTTP (not over HTTPS), i.e. insecure sites. John said yes, being on HTTPS is not a requirement to rank in Google Search he explained.
- Google Party For Reveal Of Android 13 Statue Swing
Here are some photos from the GooglePlex of the big Google reveal of the Android 13 statue. It turns out it is a swing. I found this photo and more on Instagram.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
- Google’s ‘Helpful Content Update’ to Devalue ‘Search-Engine First’ Content and Elevate Authentic, Expert Voices in Search, Amsive Digital
- Google’s helpful content update will affect sites designed primarily for SEO., Marie Haynes Consulting
- Google’s Helpful Content Update: Predictions & Hypotheses, Seer Interactive
- Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It’s Always Running, GSQI
- SEO Is Never Done, Wellspring Digital
- SEO: How to Assess Keyword Difficulty, Practical Ecommerce
- Google Helpful Content Update, SEO Book
- Moneyball is the Future of SEO — Whiteboard Friday, Moz
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
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