Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has a problem with Nazi stuff showing up in the search results, Google said it is a priority. Google’s interesting finds feature is missing, Glenn Gabe discovered. Google Search is testing highly rated by users search carousel. Google is testing a things to do carousel overlay. Google reminded us that third party reviews are not to be marked up with structured data.
Search Engine Roundtable Stories:
- Google’s Interesting Finds SERP Feature Goes Missing From The Search Results – Maybe It Wasn’t Interesting To Users Anymore
It seems that Google’s Interesting Finds feature has been removed from the mobile search results. I’m not sure when it was removed exactly, but the removal could have happened a while ago. I realized this while analyzing the SERPs for several clients that once had a number of listings ranking in the Interesting Finds feature. After noticing the removal of the module, it hit me that I haven’t seen Interesting Finds in some time…
- Google Tests Things To Do Overlay Over Search Results
Google is testing a new user interface for the “Things to do” carousel. In this test, Google is overlaying the results on top of the search results, instead of taking you into a new page and set of search results.
- Google Highly Rated By Users Search Carousel
Google is testing a new carousel in the mobile search results named “Highly rated by users.” This will show product results that have, um, high ratings from user reviews.
- Reminder: Don’t Markup 3rd Party Reviews With Structured Data
As a reminder, back in 2016, Google updated its guidelines for using schema markup on your site with third-party reviews. Google reminded us in 2018 that this is not in accordance with their rich results guidelines. And now, John Mueller of Google reminded us again – he said “You can’t mark up 3rd party reviews with structured data.”
- Google: Removal Of Nazi Stuff In Google Search Results Is A Priority
Last Thursday, June 30th, a lot of folks across social media began to talk about how a search for [desk ornament] in Google Image Search brought up Swastikas, German Nazi items and more really horrible items. Danny Sullivan from Google escalated the issue to the Google Search team and said this is a priority for Google to fix. But just almost a week later, the results seem to still appear.
- Urs Hölzle At Google Zurich
Urs Hölzle, Google’s 8th employee and Senior Vice President of Engineering at Google, visited the Google office in Zurich, Switzerland the other day. Uri is one of the most prominent active Google em
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Google Removes Rich Media File Best Practices Help Document
Google has deleted and 404ed the Rich media file best practices. Google said removed its “documentation about rich-media files, such as Silverlight and Flash.” Why? This is the best part, Google wrote “turns out it’s not 2005 anymore.”
Rich media file best practices
Google can index most types of pages and files. Here are a few details about some specific rich media types:
General best practices
If you do plan to use rich media on your site, here are some recommendations that can help prevent problems.
- Try to use rich media only where it is needed. We recommend that you use HTML for content and navigation.
- Provide text versions of pages. If you use a non-HTML splash screen on the home page, make sure to include a regular HTML link on that front page to a text-based page where a user (or Googlebot) can navigate throughout your site without the need for rich media.
In general, search engines are text based. This means that in order to be crawled and indexed, your content needs to be in text format.
This doesn’t mean that you can’t include rich media content such as Silverlight or videos on your site; it just means that any content you embed in these files should also be available in text format or it might not be accessible to all search engines. The following examples focus on the most common types of non-text content, but the guidelines are similar for any other types: provide text equivalents for all non-text files. (Also note that Flash is no longer supported.)
This will not only increase Google’s ability to successfully crawl and index your content; it will also make your content more accessible. Many people, for example users with visual impairments, who use screen readers, or have low bandwidth connections, cannot see images on web pages, and providing text equivalents widens your audience.
See video best practices.
IFrames are sometimes used to display content on web pages. Content displayed via iFrames may not be indexed and available to appear in Google’s search results. We recommend that you avoid the use of iFrames to display content. If you do include iFrames, make sure to provide additional text-based links to the content they display, so that Google can crawl and index this content.
Flash is no longer supported. We recommend using a different format, such as HTML5.
So this is no longer relevant – do you miss Flash or Silverlight? 🙂
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