SEARCHENGINES
Daily Search Forum Recap: June 28, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We have yet another unconfirmed Google search ranking update rolling out now. Google said near duplicate URLs with canonicals still can lead to the wrong URL ranking. Google seems to be adding pros and cons to some snippets. Google Shopping Ads is testing a brand/merchant slider. Microsoft Bing autocomplete tab is awkward.
Search Engine Roundtable Stories:
- Google Search Ranking Update Brewing Again June 27-28th
After maybe four or five days of calm, we are seeing new signs of more larger Google Search ranking algorithm tremors and volatility. This new one seems to just be kicking off, some of the tracking tools are already picking up on it and we have chatter from within the SEO community about a possible update on June 27th and today, June 28th. - Google: Near Duplicate URLs With Canonical Still Can Lead To Wrong URL Ranking
There is an interesting thread on Reddit on a topic we touched on here several times, the topic of Google ranking the wrong version of the URL in Google Search. It all stems back to the URLs you want Google to rank being near duplicate to the URL Google ends up ranking. - Google Adds Pros & Cons To Search Result Snippets
Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it seems like in this case below, Google is being a bit more sophisticated and showing pros and cons in the snippet without the web site having mentioned pros and cons specifically. - Google Shopping Ads Tests Retail Brand Slider
Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed. - Bing Autocomplete Tells Searches To Use Tab To Fill In
Microsoft Bing is testing a new annotation in the autocomplete search results to communicate to searchers that they can tap the tab key to finish the autocomplete without clicking on the term. Here is a screenshot of this that I can replicate – no you cannot click on the word “tab” but using tab on your keyboard does do the work. - Mundo Bita At Google Brazil Office
I saw this photo on Instagram, used Google Lens to figure out who this cartoon character is and discovered his name is Mundo Bita. They were at the Google Brazil office I think for some YouTube subsc
Other Great Search Threads:
- Question about recommending Dynamic Rendering : TechSEO, Reddit
- Turned off “Automated App Extensions” in the extensions section of an account, because there’s no app campaigns in the account. Now all campaigns’ status is “App Not Launched” and the ads aren’t serving. and it’s Friday. and wait ti, Greg on Twitter
- If you are not prioritizing organic Google Merchant, rethink your priorities. Search result indicating that 5+ alternatives to Walmart exist for this set of lamps. Google Merchant feeds populate this info. https://t.co/MJ5j8, Gianluca Fiorelli on Twitter
- Our YouTube channel just hit 500K subscribers! Huge thanks to our Search Central community – Check out our latest videos and let us know what you want to see more of by replying to this tweet, Google Search Central on Twitter
- Soft 404 is basically a 404. Fun fact: they’re also called crypto 404., John Mueller on Twitter
- This weekend me and 30 other marketers did what marketers often do…, Andrew Shotland on Twitter
- Usually this happens when a site loses verification for a longer time. This data doesn’t back-fill. Sometimes you can verify a different “ver, John Mueller on Twitter
- When I started in #SEO, I was obsessed with fixing every issue I could find, every redirect, every 404 error, every canonical… But then I realized that good SEO does not equal perfectly optimized websites. Good S, Kristina Azarenko on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Google Needs Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”
I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:
I shouldn’t have said that… I definitely shouldn’t have said that
— Gary 鯨理/경리 Illyes (so official, trust me) (@methode) April 19, 2024
Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.
Of course, many SEOs think Google lies about this.
Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.
SEARCHENGINES
Google Core Update Flux, AdSense Ad Intent, California Link Tax & More
For the original iTunes version, click here.
The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings in the search results. Google’s site reputation abuse spam policy will be fought both algorithmically and through manual actions. Google responded to The Verge mocking its search rankings over best printer. Google Search Console has a new unused ownership tokens page. Some sites may see the Google Indexing API work for a limited time on unsupported content types. And having two sites won’t result in your sites search ranking decline. BingBot now fully supports Brotli compression and will test Zstd compression soon. Google Search is testing thumbs-up and down buttons for product carousels. Google is testing new sitelinks designs. Google Notes on Search may not go away in May. Google Maps no longer supports draft reviews. Google Maps released a bunch of new maps, directions, travel and EV features. Google Ads Demand Gen campaigns now support AI image generation. Google Ads is testing a similar product carousel. Google Ads reminds advertisers that ad customizers are going away. Google Ads is testing a new horizontal ad card format. Google AdSense has these new ad intent formats. Google AdSense publishers are reporting lower RPM earnings since mid-February. Google threatens to drop links to California news publishers amongst link tax bill. That was the search news this week at the Search Engine Roundtable.
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SEARCHENGINES
Daily Search Forum Recap: April 19, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is testing more ad formats for its search ads. BingBot is testing new compression methods. Google said it is unlikely your rankings would drop just because you have two or more sites. Google says the indexing API might work for unsupported formats. Google said hyphenated domains are not bad by themselves. And I posted the weekly SEO video recap.
Search Engine Roundtable Stories:
-
Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More
The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings… -
Google Tests More Google Ad Card Formats
Google is testing another ad format, another card like format, for its search ads. We previously saw the vertical and tall ad cards, then the carousel horizontal card format and now here are just plain horizontal ad cards. -
Google: It’s Unlikely Your Rankings Dropped Because You Have Two Websites
Google was asked if having two websites and Google finding out about them would cause the websites to drop in rankings. John Mueller from Google said that is “not likely,” adding that many people have several websites and that is fine. -
Google: Indexing API May Work For Unsupported Content But…
Gary Illyes from Google said in the recent Google SEO office hours the Google Indexing API may work for unsupported content formats, but that you shouldn’t be “surprised if suddenly it stopped working for unsupported verticals overnight.” -
Google: Are Hyphenated Domains Are Bad For Google Ranking?
The topic of using hyphens in domain names is one of the oldest SEO topics we have in this space. Heck, in 2004, SEOs said there was a specific Google ranking algorithm that filtered out domains with hyphens in them (Google did not by the way). -
Bingbot To Test Zstd Compression After Fully Gaining Full Brotli Compression
Fabrice Canel from Microsoft announced that BingBot now fully supports Brotli compression and will soon be testing zstd Zstandard compression, a lossless data compression, for its crawler. -
Google Cloud Socks
Google loves to print socks for its various swag and here are two variations of socks from the Google Cloud team. I like the white socks because they look more retro but here are nicer versions as well.
Other Great Search Threads:
- From a practical POV, you can specify your prices using structured data on the page, with a merchant center feed (which many ecommerce systems can make for you) or manually in merchant center., John Mueller on X
- I passed this on. I don’t think there’s anything special going on here, but the feedback on this being confusing is good to pass on., John Mueller on X
- If you have older reports that are still helpful, you’ll just need to click the View “button” and access ones you want to remain active., AdsLiaison on X
- The way I see this is more that there are things which can be recognized & ignored, but a site might still be appropriate to show (I don’t know this site/query). Folks get bad SEO advice, and if that can be neutralized granularly without broader effects, , John Mueller on X
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
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