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Daily Search Forum Recap: June 28, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We have yet another unconfirmed Google search ranking update rolling out now. Google said near duplicate URLs with canonicals still can lead to the wrong URL ranking. Google seems to be adding pros and cons to some snippets. Google Shopping Ads is testing a brand/merchant slider. Microsoft Bing autocomplete tab is awkward.

Search Engine Roundtable Stories:

  • Google Search Ranking Update Brewing Again June 27-28th

    After maybe four or five days of calm, we are seeing new signs of more larger Google Search ranking algorithm tremors and volatility. This new one seems to just be kicking off, some of the tracking tools are already picking up on it and we have chatter from within the SEO community about a possible update on June 27th and today, June 28th.

  • Google: Near Duplicate URLs With Canonical Still Can Lead To Wrong URL Ranking

    There is an interesting thread on Reddit on a topic we touched on here several times, the topic of Google ranking the wrong version of the URL in Google Search. It all stems back to the URLs you want Google to rank being near duplicate to the URL Google ends up ranking.
  • Google Adds Pros & Cons To Search Result Snippets

    Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it seems like in this case below, Google is being a bit more sophisticated and showing pros and cons in the snippet without the web site having mentioned pros and cons specifically.

  • Google Shopping Ads Tests Retail Brand Slider

    Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed.
  • Bing Autocomplete Tells Searches To Use Tab To Fill In

    Microsoft Bing is testing a new annotation in the autocomplete search results to communicate to searchers that they can tap the tab key to finish the autocomplete without clicking on the term. Here is a screenshot of this that I can replicate – no you cannot click on the word “tab” but using tab on your keyboard does do the work.

  • Mundo Bita At Google Brazil Office

    I saw this photo on Instagram, used Google Lens to figure out who this cartoon character is and discovered his name is Mundo Bita. They were at the Google Brazil office I think for some YouTube subsc

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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SEARCHENGINES

Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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SEARCHENGINES

Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console and Rich Results test support. Google’s crawl rate setting is going away soon. Google Search Console went down a couple of times this week. Google spoke about the SEO value of bringing back 404 pages for links. Did you see the Google patent for what appears to be SGE? Microsoft is working to bring GPT-4 Turbo to Copilot and Bing Chat. Google Ads won’t allow personalized ads for consumer finance topics in February 2024. Google Local Service Ads has new impression metrics. Google Ads released its Ads API schedule for 2024. Google is testing Gray accepted labels in the search results. Google is testing line separators between sitelinks. Google is testing an interview label for news results. Google local photos is testing hearts and other emotion reactions. Google is testing removing the cache link from the search result listings. Google’s head of search ads, Jerry Dischler, is stepping down after 15 years. And I’ve been covering the search industry and search for 20 years now. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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Generative Summaries For Search Results

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Google Professor Robot

Google has a published patent named “Generative summaries for search results” which is believed to be the patent behind the Search Generative Experience launch we saw earlier this year. This patent was filed on March 20, 2023 and approved on September 26, 2023 under the patent ID US11769017B1.

Juan Gonzalez Villa posted a thread on X breaking it down, which I will embed below so you can read it.

The abstract reads:

At least selectively utilizing a large language model (LLM) in generating a natural language (NL) based summary to be rendered in response to a query. In some implementations, in generating the NL based summary additional content is processed using the LLM. The additional content is in addition to query content of the query itself and, in generating the NL based summary, can be processed using the LLM and along with the query content—or even independent of the query content. Processing the additional content can, for example, mitigate occurrences of the NL based summary including inaccuracies and/or can mitigate occurrences of the NL based summary being over-specified and/or under-specified.

Here are Juan’s posts:

Nice write up Juan!

Forum discussion at X.



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