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Google Search Can Add Pros and Cons To Search Result Snippets

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Google Search Can Add Pros and Cons To Search Result Snippets

Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it seems like in this case below, Google is being a bit more sophisticated and showing pros and cons in the snippet without the web site having mentioned pros and cons specifically.

This was spotted by @_spamtaylor on Twitter who said “Pros & Cons” SERP features on reviews. He shared these two screenshots:

If you dig into the first result for the query [esho drench review] and then look at the actual page you will see no mention of the word “pro” or “con.” Google is coming up with that all by itself.

I am not 100% sure how new this is but generally when I am presented with these types of snippets, I see it comes from the content on the page. Here, I do not currently see that content on the page – but maybe that content recently changed?

Forum discussion at Twitter.



Source: www.seroundtable.com

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SEARCHENGINES

Daily Search Forum Recap: August 5, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has shockingly said the Google product reviews update finished rolling out on August 2nd, despite us all thinking it would be done two weeks later. Google has a new way of handling searches with quotes in them. Google’s Things To Know feature has returned to the desktop results. Google is testing business listing photos as an overlay. Google Discover Ads gain features, insights, and Ads Editor and API support. Plus my weekly SEO video recap is live for you all to consume, like, subscribe and comment on. Have a great weekend everyone!

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

SEO

PPC

Search Features

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Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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