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Daily Search Forum Recap: May 16, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search Console performance report is now logging search features in the page experience reports. Microsoft Bing dropped the anonymous sitemap submission feature due to spammers. Google said cross linking language/country pages is not a bad thing, ever. Google is asking searchers for more search terms when they don’t use enough keywords. Bing is testing explore more on the left side section of the search results. Most SEOs feel your own website should have good SEO to sell SEO services. And I released the final part of my vlog with Lior Krolewicz.

Search Engine Roundtable Stories:

  • New: Google Search Console Performance Reports Logs Additional Desktop Features

    Google Search Console’s performance report starting on May 13, 2022 now logs impressions for additional desktop features. One example Google gave was “top stories.” Google said you may see an increase in your desktop impressions when you filter by Good Page Experience in the search appearance filter. But honestly, this just does not make much sense…
  • Spammers Ruined Bing’s Anonymous Sitemap Submissions, Microsoft Deprecated It

    On Friday, Fabrice Canel from Microsoft announced Bing has deprecated the anonymous sitemap submission method. Bing will no longer accept Sitemap submissions through HTTP requests.

  • Google: Cross Linking Language/Country Versions Won’t Lead To A Negative Ranking Impact

    Google’s John Mueller was asked if there can be some sort of negative impact when it comes to cross linking your language or country versions of your pages. In which John said “I can’t think of any reason why cross-linking your language/country versions of pages would have a negative impact.”
  • Google Asks For More Search Terms When The Query Is Too Short & Generic

    Did you know that sometimes Google will ask you to provide more search terms in your query when the search conducted was super short and generic? Here is a screenshot from Punit showing he searched for [news] and Google asked for the searcher to add more search terms to the query.

  • Bing Moves Explore More On Left Side

    Microsoft Bing has moved the “explore more” feature from under the image carousel snippet to the left hand side of that snippet. We first noticed this explore more feature in March, but I guess the placement took up too much space then. I do like this new layout over the older layout.
  • 75% Of SEOs Say Your Own Website Should Have Good SEO To Sell SEO Services

    Brodie Clark posted an interesting poll on Twitter asking if the SEO community agreed or not. The poll asked do you agree or disagree that “if you’re selling SEO as a service, it is important that your own website has good SEO.” The results showed that 75% agreed with this statement, while 25% disagreed.
  • Vlog #173: Lior Krolewicz On What It Takes To Be A Good Search Marketers



    In part one with Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company, we spoke about the IDF and how paid search has changed. In part two we spoke about PPC software, Google Ads automation and bugs with ad platforms…

  • Google Formula 1 Race Car

    Google I/O was last week and there are a lot of fun photos from the event and here is one of the Formula 1 race car with Google branded tires and such. Here is a photo from Louis Gray on Twitter but

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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Microsoft Bing Says The lastmod Tag In XML Sitemap File Is Critical

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Bingbot

Microsoft Bing posted a new blog post saying “for XML sitemaps, one of the most critical tags you can include in your sitemap is the “lastmod” tag.” And it will become even more critical as Bing is reworking its crawl scheduling stack to rely more on this lastmod field.

Yes, by June, the way Bing decides what to crawl will be more dependent on the lastmod tag. Fabrice Canel from Microsoft wrote, “we are revamping our crawl scheduling stack to better utilize the information provided by the “lastmod” tag in sitemaps.” This is being done so it can “enhance” the “crawl efficiency by reducing unnecessary crawling of unchanged content and prioritizing recently updated content.”

“We have already begun implementing these changes on a limited scale and plan to fully roll them out by June,” he added.

So making sure your lastmod date is accurate is now even more important. It should be the last time you modified the URL, not the time the URL was first published and not the time the XML sitemap file was generated. In fact, that is the biggest issue Bing found with the field, that it often just shows the date the XML sitemap file was generated and not the date the page of the URL was last modified.

Here are some data points Bing put together on XML sitemaps:

  • 58% of hosts have at least one XML sitemap.
  • 84% of these sitemaps have a lastmod attribute set.
  • 79% have lastmod values correct.
  • 18% have lastmod values not correctly set.
  • 3% has lastmod values for only some of the URLs.
  • 16% of these sitemaps don’t have a lastmod attribute set.
  • 42% of hosts don’t have one XML sitemap

Oh, Bing still wants you to use the IndexNow protocol for the most efficient crawl solution but if you don’t – make sure your lastmod date is accurate.

In terms of Google, in 2015 Google said they don’t really use the lastmod date but then changed that in 2020 they said they do. The current Google documentation says, “Google uses the lastmod value if it’s consistently and verifiably (for example by comparing to the last modification of the page) accurate.”

Forum discussion at Twitter.



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Google Search Console Video Indexing Report Adds Impressions & Sitemap Filters

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Google mic laptop

Google has updated the video indexing report within Google Search Console to add impression data and a way to filter the report by your available sitemaps.

As a reminder, the video indexing report went fully live in August 2022 after Google started to slowly roll out the video index report within Google Search Console earlier in 2022.

Google added two new features to the report; impression data and a sitemap filter. Here is a GIF of these two features:

Video Indexing Google Report Upgrade

You can now overlay the impressions your indexed videos saw directly in this report. Google said, “the impressions are aggregated by page which means that if the same page appears multiple times in a single search result page (or a single Discover session), then we consider each appearance as an impression.”

Here is what it looks like:

click for full size

Google added, “The Search performance report groups video search appearances by property, not by URL, which means that if multiple pages show in a search results, we’ll count only one impression. As a result, the Search performance report can show lower impression counts than the Video page indexing report.”

The sitemap filter is a nice addition also, so you can see what videos you submitted via your sitemaps compared to what Google really indexed. Google said, “To help you focus on the video pages that matter most to you, you can now filter the Video indexing report to show only video pages that are present in a selected sitemap. The filter applies to all the report features: the chart, chart totals, issue list, and exports.”

Here is a screenshot of that:

click for full size

You also see a section in the sitemaps location for discovered videos:

Again, if Google sees videos on your site, Google will display the new “Video indexing report” on the left navigation bar in the coverage section of Google Search Console. The report shows the status of video indexing on your site. It helps you answer the following questions:

  • In how many pages has Google identified a video?
  • Which videos were indexed successfully?
  • What are the issues preventing videos from being indexed?

Forum discussion at Twitter.



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Helpful Content & Link Spam Update Done, SEO, Search Console & More

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