SEARCHENGINES
Daily Search Forum Recap: November 25, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Happy Thanksgiving everyone – we got some search news for you. Google is testing a new people also ask interface. Google Business Profiles suggested service areas is live. Did you know former Google spam boss, Matt Cutts, fought to prove Google Search can be spammed, and more recently, he also worked for Twitter on the lawsuit against Elon Musk. Finally, I posted the weekly video recap – hope you like it.
Search Engine Roundtable Stories:
- Google: 60% Of The Internet Is Duplicate
And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes posted this slide at the Google Search Central Live in Singapore the other day. - Google Business Profiles Now Offering Suggested Services Areas
When you create a Google Business Profile and now go into creating service areas, Google may now offer you a list of suggested service areas in your region. Just be careful because these suggested service areas are based on your current location, not the location of the business. - Google Tests New People Also Ask User Interface
Google is testing a new design, layout, and user experience for the people also ask box in the Google Search results. This interface has results side by side and stacked on top and then when you click on a result, it loads the answer in a shaded box. - Matt Cutts Fought With Sergey Brin & Larry Page On That Google Search Can Be Spammed
Some of you may know that in the early days of Google, Google’s co-founders, Sergey Brin and Larry Page would say Google Search was immune to search spam. Matt Cutts, the former Google search spam lead, said recently on Reddit that he actually had to fight with the co-founders to prove that Google was indeed spammable. - Gary Illyes Eating Japanese Dishes
Just because some of us cannot get enough of Gary Illyes (of Google)’s smile – here he is smiling while eating some Japanese dishes, specifically tsukemen, soba, and tonkatsu. - Search News Buzz Video Recap: Google Weekend Updates, E-A-T For All Queries, Google Updates Documented, New Spam Policy & More
Google probably did yet another weekend search ranking algorithm update, I see a pattern here. Google’s Hyung-Jin Kim said E-A-T is used for all queries, not just YMYL. Google documented its notable search updates, they now call systems… - GoogleBot Can Now Crawl From Outside The US – Not Fully
Gary Illyes from Google announced at the Google Search Central Live in Singapore yesterday that Googlebot, Google, can now crawl from outside of the US. He said, according to reports, that the system to handle this is currently live but may not be used in all cases or it may not be used at all for your site.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
- Google’s duplicate detection algorithm is broken, ZipTie
- How To Fix โBlocked due to other 4xx issueโ in Google Search Console, Onely
- Puppeteer on The Edge: SEO Use Cases with Cloudflareโs New Rendering API (beta), iPullRank
- The Leading Characteristics of Review Writers, Review Readers, and Successful Owner Responses, Moz
- What, How, and Why for Review Schema, seoClarity
- How to Fix Orphan Pages for SEO, Practical Ecommerce
- SEO Podcast #9: How To Build Your SEO Network, Be Consistent & More SEO Life Hacks With Anatolii Ulitovskyi, SEOSLY
- 3 Important Google Updates to Understand โ Whiteboard Friday, Moz
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
SEOs Trust YMYL Content Less If It Is AI-Generated

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.
Lily asked, “If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:”
About 74% of the over 1,000 votes said AI-generated content would be trusted less, 22% said there is no difference – they would trust it the same and 4% said it would be trusted more.
Here is the poll with the “See answers” option:
I know itโs hard not to be biased as an SEO professional, but try anyway. ๐
If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:
โ Lily Ray ๐ (@lilyraynyc) January 15, 2023
Forum discussion at Twitter.
SEARCHENGINES
Google Ads Now Supports Account-Level Negative Keywords

We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.
I spotted this first via Melissa Mackey on Twitter who credits @NilsRooijmanSEA with the find on LinkedIn. Melissa wrote, “Account-level negative keywords are here! This is big.”
The Google help document on negative keywords has a new section that reads, “Account-level negative keywords.”
When you create your account-level list of negative keywords, it will automatically apply to all search and shopping inventory in relevant campaign types. This allows you to create a single, global, account-level list that applies negative keywords across all relevant inventory in your account.
You can create a single, account-level list of negative keywords in your Google Ads account settings. In your โAccount Settings,โ youโll find the โNegative keywordsโ section. When you click on this section, you can begin creating your negative keywords list.
You can create your list by defining which search terms are considered negative for your brand. You can then enter this all at once in the โNegative keywordsโ section of your โAccount Settingsโ in your Google Ads account. You can also specify whether you want to exclude these based on broad, exact, or phrase match. A limit of 1,000 negative keywords can be excluded for each account. Learn more about account-level negative keywords.
Here is a screenshot of this setting, where Nils Rooijmans explained, “Google is rolling out this feature in most of my accounts right now.”
11 months ago, Ginny Marvin, the Google Ads Liaison said, Ginny Marvin responded to this saying “There are no current plans for a keyword tab in PMax. There are, however, plans to support negative keywords for brand safety at the account level.”
And now we got them.
Yay!!! pic.twitter.com/9uzIERjaY9
โ dan richardson (@njsdanrich) January 26, 2023
Bit more history:
Ginny mentioned the beta would start 6 months ago fwiw. Longish cycle from planning -> beta -> release https://t.co/eeUnFPjspr
It was spotted on Google’s roadmaps for Q4, seems to have been delayed a touch
โ Mike Ryan (@mikeryanretail) January 27, 2023
And some reaction on this:
The people asked for Performance Max negative keywords. We got account-level instead.
We typically want to exclude keywords from SOME campaigns, not ALL (for branded queries).
โ ๐ผ๐๐๐๐๐๐๐ ๐ฐ๐๐ (@MenachemAni) January 27, 2023
Donโt get me wrong, there is definitely utility in account-level negative keywords.
Just not what we were hoping for as it relates to PMX.
โ ๐ผ๐๐๐๐๐๐๐ ๐ฐ๐๐ (@MenachemAni) January 27, 2023
Forum discussion at Twitter and LinkedIn.
Update: The Google Ads Liaison has now posted about this on Twitter:
1/3 Some have noticed Account level negative keywords are starting to roll out globally. From Account Settings, you can add keywords to exclude traffic from all Search and Shopping campaigns, and the Search and Shopping portion of PMax for brand safety: https://t.co/B0VBApPVCm
โ AdsLiaison (@adsliaison) January 27, 2023
3/3 And a reminder of existing brand suitability controls include inventory types, digital content labels, placement exclusions and negative keywords at the campaign level.
โ AdsLiaison (@adsliaison) January 27, 2023
SEARCHENGINES
Google Says Google Search Handles marquee Tags Appropriately

Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag “appropriately.” What does it mean by appropriately? That is Gary for you.
I assume it means Google can read the text within the marquee HTML tag.
The marquee HTML element is used to insert a scrolling area of text. You can control what happens when the text reaches the edges of its content area using its attributes.
Google even has this long standing marquee tag new easter egg that looks like this:
Here are some funny comments in the LinkedIn thread:
Again, Gary wrote, “Please note that, after digging through some ancient code, I can confidently confirm Google handles marquee tags appropriately. You’re welcome, internet.”
Forum discussion at LinkedIn.
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