SEARCHENGINES
Google Says 60% Of The Internet Is Duplicate

And you think you have a duplicate content problem on your site? Google said, “60% of the internet is duplicate.” Gary Illyes from Google posted this slide at the Google Search Central Live in Singapore the other day.
The slide was taken from a tweet from Kenichi Suzuki who was at the event, here it is:
About 60% of the Internet is duplicate. @methode
#SearchCentralLive pic.twitter.com/jcuu1qrSKQ— Kenichi Suzuki🇺🇦鈴木謙一 (@suzukik) November 24, 2022
I do wonder how Google defines “duplicate”? I mean is that 100% exact matches of the content, HTML, near matches, similar topics, etc?
Google has a lot of choices of what it can rank these days for almost any query (minus the 15%) – and this 60% figure really shows how much choice Google has. So that means you need to produce something way more unique and useful than most of what is out on the internet.
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google’s Internal Menu System Tracks Googlers Food Preferences

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.
Here are those tweets embedded:
Important update.
As much as I would like to be a conspiracy theorist and assume that my tweets are being monitored, seems the initial warning was just a bug. pic.twitter.com/FRbkw6QE0g
— Lara Levin (@TheLaraxSF) March 23, 2022
So… I think I have two preferences set on the menu… that I like soups and salads. I think the system inverted that to things I avoid. It is now fixed. Inadvertent shaming is over.
— Lara Levin (@TheLaraxSF) March 24, 2022
Haha, I think it’s just “here are the menus for the day”, and it’ll show you things you might like most at the top. It’s not that fancy 🙂
— Lara Levin (@TheLaraxSF) March 24, 2022
To be clear, it doesn’t track you! You can set favorites. And there was a bug 🙂
— Lara Levin (@TheLaraxSF) February 2, 2023
This is really not a photo of the day but close enough…
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.
This was shared a while back on Twitter.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
Google Ad Revenues Down 3.6% Year Over Year

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.
Here is the snippet from the earnings report showing that:
Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.
Here is a look at Google’s earnings numbers for the past 3 years:
You can see that Q4 2021 was higher than Q4 2022!
Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”
Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.
Forum discussion at Twitter.
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