SEARCHENGINES
Daily Search Forum Recap: September 5, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
For Labor Day, I tried to keep it slower on the blog today… Only 20% of SEOs noticed ranking changes related to the Google helpful content update, thus far. Google Analytics made privacy changes to the Google Ads search queries report that you won’t like. Google Ads will disapprove ads that do not meet the Better Ads standards starting in October. We have a Labor Day Doodle post.
Search Engine Roundtable Stories:
- Poll: Only 20% Noticed Ranking Changes After Google’s Helpful Content Update
As we have reported, so far, the Google helpful content update seems pretty minor in terms of what SEOs and tools are picking up, despite what we all thought would happen. A recent poll by Aleyda Solis confirmed that, showing that only 20% of SEOs noticed ranking changes, either positive or negative, since the update. - Google Ads To Disapprove Ads That Don’t Meet Better Ads Standards
Google Ads sent out emails on Friday to advertisers of a change coming to its policies starting in October 2022. The change says that if your destinations contain ad experiences that do not conform to the Better Ads Standards then the ad will be disapproved. - Google Analytics Makes Privacy Changes To Google Ads Search Queries Report
Google announced that it is making changes, for privacy reasons, to the Google Ads Search Queries report in Universal Analytics and the Google Ads query, First user Google Ads query, and Session Google Ads query dimensions for your explorations in Google Analytics 4. - Google Labor Day Logo 2022
Today is Labor day in the United States and in Canada and to celebrate the laborers’ work and contributions to their states, Google has a Doodle. The Doodle showcases plumbers, farmers, painters, bakers, handy workers, and delivery folks. - Women Of Google Assistant Swag
Here is some cool Google swag, it says Women of Google Assistant. It has a note pad, keychain, pin and a photo frame.
Other Great Search Threads:
- Changing your domain name to a country-code version may affect geotargeting, which in turn may affect how your site shows up for searches where people are looking for local re, John Mueller on Twitter
- Having a shorter hostname is definitely not a ranking factor., John Mueller on Twitter
- I wouldn’t sweat it. Some amount of mobile first shifting is still ongoing. Also, desktop or mobile crawling doesn’t mean it’s a bad website or that it’ll, John Mueller on Twitter
- Various domain registries try to sell their domains with made-up SEO promises / snake-oil. Luckily I think most people ignore SEO promises because they all sound like spam, which, John Mueller on Twitter
- Are There Any Safe PBN’s Out There?, Reddit
- Congratulations, you’ve found spam and spam on how to spam on the internet., John Mueller on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Source: www.seroundtable.com
SEARCHENGINES
Google Revamps The Canonicalization Search Help Documentation

Google has updated its search help documentation around canonicalization this morning. The Google Search Relations team split in three distinct sections and updated a lot of the content to provide clearer details around how Google Search and canonicalization works.
The three sections include:
All of this use to be on a single help page, which you can review on the Wayback Machine over here to compare.
With this, Gary Illyes from Google dropped another LinkedIn tip on the topic of canonicalization, he wrote:
Friday ramble: you can stack canonicalization signals to strengthen that hint.
You have a rel=canonical pointing from A to B, but A is HTTPS, it’s in your hreflang clusters, all your links are pointing to A, and A is included in your sitemaps instead of B. Which one should search engines pick as canonical, A or B?
If you just change the URLs from A to B in your sitemaps and hreflang clusters, combined with that rel=canonical it might already be enough to tip over canonicalization to B. Change the links also, and you have an even greater chance to convince search engines about your canonical preference.
Recently, Gary also mentioned to use absoluate URLs for rel-canonical.
So check out these new docs and learn a bit more on canonicalization and Google Search.
Forum discussion at LinkedIn.
SEARCHENGINES
Microsoft Bing’s New BingBot Now Fully Live Today

As a reminder, since April, Bing has been slowly testing a new BingBot user agent, slowly rolling it out to more percentages of crawls over the year. It should have rolled out to 100% of all crawls last month. But now Fabrice Canel said this week that it is near 100%, and an announcement is coming sometime today from Microsoft.
Fabrice Canel from Microsoft Bing wrote on Twitter, “We are near 100% and are proactively monitoring and rolling back any website having issues. Stay tuned for more communication Friday.”
Initially, Bing said it would be rolled out by Fall 2022, then January 2023. Maybe today is the day?
Here has been the rollout so far:
- April 2022: Less than 5% of crawls
- July 2022: 5% of all crawls
- September 2022: 20% of all crawls
- October 2022: 50% of all crawls
- February 2023: New 100% of all crawls
Let’s see what Fabrice announces today.
Forum discussion at Twitter.
Update: Confirmed, it is fully live according to Fabrice on LinkedIn.
Yes @rustybrick 💯% today (we fallback to previous user agents where appropriate). More information on Bing Crawler User Agents: https://t.co/n0ILIEUz0I https://t.co/49ILtJDuL0
— Fabrice Canel (@facan) February 3, 2023
SEARCHENGINES
Google’s CEO Sundar Pichai Confirms New Chat Based Search Feature

Last night I reported on Search Engine Land, based on the Google earnings report and earnings call, that Google’s CEO Sundar Pichai has confirmed the search company will release a chat based search feature based on its own AI, LaMDA, in the coming weeks and months. Plus, there is a big new search event this Wednesday – so maybe we will hear about it there?
Yes, the other day we reported about Apprentice Bard, the reports of Google’s ChatGPT answer to OpenAI and Microsoft Bing.
Here is what Sundar said on the call:
Sundar Pichai said, “In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them. This will help us continue to get feedback, test, and safely improve them. These models are particularly amazing for composing, constructing, and summarizing. They will become even more useful for people as they provide up-to-date more factual information.”
Sundar Pichai said that he “first spoke about Google being an AI-first company” more than “six years ago.” “We have been preparing for this moment since early last year, and you’re going to see a lot from us in the coming few months across three big areas of opportunity; first, large models. We published extensively about LaMDA and PoN, the industry’s largest, most sophisticated model plus extensive work at DeepMind,” he continued to say.
During the question and answer period, Sundar added “We’ll be launching — we’ll — more as labs products in certain cases, beta features in certain cases and just slowly scaling up from there. Obviously, we need to make sure we’re iterating in public, these models will keep getting better, so the field is fast changing. The serving costs will need to be improved.”
“So I view it as very, very early days, but we are committed to putting our experiences, both in terms of new products and experiences, actually bringing direct LLM experiences in Search, making APIs available for developers and enterprises and learn from there and iterate like we’ve always done. So I’m looking forward to it,” he added.
Sundar goes on to add, “In terms of Search too, now that we can integrate more direct LLM type experiences in Search, I think it will help us expand and serve new types of use cases, generative use cases. And so I think I see this as a chance to rethink and re-imagine and drive Search to solve more use cases for our users as well. So again, early days, you will see us be bold, put things out, get feedback and iterate and make things better.”
Here is the event live stream on Wednesday:
Everyone is so ChatGPT crazed!
Forum discussion at Twitter.
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