SEARCHENGINES
Danny Goodwin Joins Search Engine Land

As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen years or so. This week, Search Engine Land hired seasoned search marketing writer and editor Danny Goodwin.
Danny has been in the search industry since 2007 and has a ton of experience in the publishing world specific to search. He was with Search Engine Watch after I left that organization and then he joined Search Engine Journal in 2017. He then decided to leave Search Engine Journal in 2021 and now is with Search Engine Land in 2022.
I’ve written about Danny Goodwin before and said “he literally has been in the industry, covering Google, Bing, and other search news for years. He has helped the industry mature and get smarter through not just his own writings but improving the writings of others. I believe, Search Engine Journal has given him the ability to truly shine and what he has done so far is awesome and I am looking forward to seeing what he does with it in the future.” I also said “the only bad thing about Danny is that he is technically a competitor,” well, that is no longer true.
Now I personally get to work side by side with Danny Goodwin at Search Engine Land and I am super excited about it.
I wanted to share some of the public reaction to the news. There are reactions (which are private) in his Facebook post about the news, on LinkedIn and on Twitter. I’ll share some of the reaction below:
Welcome tot he team, will be fun working with you!
— Barry Schwartz (@rustybrick) January 18, 2022
Woohoo, congratulations!
— 🐄 John 🐄 (@JohnMu) January 18, 2022
Congrats, Danny!
— Pedro Dias (@pedrodias) January 19, 2022
Congrats Danny! 👏🎉😎 you’re going to rock it
— Aleyda Solis 👩🏻💻 (@aleyda) January 18, 2022
Remember just a few days ago, when the amazing @MrDannyGoodwin told us on Facebook that he had quit his job and didn’t know what to do? That he had no plans, and we got worried? 😇 Well, he went out to buy milk, and landed this job over at @sengineland on the way back. Nailed it!
— Trond Lyngbø (@TrondLyngbo) January 18, 2022
Wow! Congrats!
— Mordy Oberstein (@MordyOberstein) January 18, 2022
Congratulations, Danny!!
— Marcus Tandler ✰ (@mediadonis) January 19, 2022
Congrats! They are lucky to have you.
— Tony N. Wright (@tonynwright) January 18, 2022
Whoo-hoo!!!!! Congratulations Danny!!
— BrianHarnish (@BrianHarnish) January 18, 2022
Congratulations Danny! Anyone you work for is lucky to have you! All the best! 😺☕️
— Roger Montti (@martinibuster) January 19, 2022
Woohoo! This is amazing news — congratulations!
— Heather Lloyd-Martin (@heatherlloyd) January 18, 2022
Just read your LI post so now I have a better understanding. Looking forward to what you’re bringing to SEL.
— Mark Alves (@markalves) January 18, 2022
Congrats @MrDannyGoodwin excited to see the upcoming content!
— Brett Bodofsky (@BrettBodofsky) January 18, 2022
They are exceptionally lucky to have you.
— Julie Joyce (@JulieJoyce) January 19, 2022
Congrats!
— Chris Silver Smith (@si1very) January 18, 2022
Way to go! pic.twitter.com/9AtTOgTtgH
— Molly Youngblood (@mygeigermeister) January 18, 2022
Congrats Danny. And masses of luck with the new job! 🍾
— Andrew ‘Optimisey’ (@Optimisey) January 18, 2022
Congrats!!
— Eli Schwartz (@5le) January 18, 2022
WOW! ❤️ Congratulations Danny🥳🥳 pic.twitter.com/CWbdQuVzPa
— Himani Kankaria (@himani_kankaria) January 19, 2022
That is just a sampling of some of the reaction about this news from the search community.
I am excited to be working with Danny at Search Engine Land!
SEARCHENGINES
All Dealerships Can List Auto Inventory On Google Business Profiles

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.
Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.
It is locked down to US-based dealerships right now, it is not yet international.
Here is how the flow works from the local Google mobile search results last year:
To manage vehicle listings through your Business Profile account, perform the following steps:
(1) Access your web Business Profile account at business.google.com/locations.
(2) Select See your profile for the business that you want to change settings for.
(3) Click Edit profile, and then click Vehicle listings.
To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.
(2) Click Edit profile, and then click Vehicle listings.
Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”
Forum discussion at Twitter.
SEARCHENGINES
Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.
We did see some Googlers eating cotton candy a year ago… Just saying…
This was posted on Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
SEOs Trust YMYL Content Less If It Is AI-Generated

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.
Lily asked, “If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:”
About 74% of the over 1,000 votes said AI-generated content would be trusted less, 22% said there is no difference – they would trust it the same and 4% said it would be trusted more.
Here is the poll with the “See answers” option:
I know it’s hard not to be biased as an SEO professional, but try anyway. 😅
If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:
— Lily Ray 😏 (@lilyraynyc) January 15, 2023
Forum discussion at Twitter.
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