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December 2022 Google Helpful Content Update Taking Longer Than Expected

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December 2022 Google Helpful Content Update Taking Longer Than Expected

Google’s Search Liason, Danny Sullivan, said that the Google December 2022 helpful content update would take longer to roll out than originally expected. The update started to roll out on December 5th and was expected to finish earlier this week.

Google wrote on Twitter, “We are not” done yet rolling out the helpful content update. “While normally this update takes up to two weeks to complete, this one is going to take longer,” Google added.

Here is that tweet:

John Mueller of Google added on Mastodon, “Sometimes things are a bit slow to roll out, it usually doesn’t mean anything special.” “Perhaps Googlebot is tied up crawling all those holiday cookies,” he joked.

As a reminder, the Google helpful content update looks to weed out content written for the purpose of ranking in search engines that do not help or inform people. Google said this update will “tackle content that seems to have been primarily created for ranking well in search engines.” The update will “help make sure that unoriginal, low-quality content doesn’t rank highly in Search,” Google added. So if you are writing content to drive search engine visibility and traffic, you might be hit by this type of update, and non-English sites are no longer safe from this update.

So far, it has been hard to pinpoint any specific ranking changes specific to the helpful content update. Maybe we will see some sort of big shuffle or volatility towards the tail-end of the update. Keep in mind, Google is also rolling out December 2022 link spam update, where we think we are seeing an impact.

As soon as it is over, Google will inform us, and I will post more over here, Search Engine Land and on social.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Google Search Testing More Card Box Like Buttons In Search

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Google Wood Texture

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.

Here are screenshots shared with me of these designs:

Via @b4k_khushal:

Google Box Card Search Element Recipe

Via @mblumenthal via @b4k_khushal:

Google Box Card Search Element Products

I kind of like them but I might be wrong. 🙂

Forum discussion at Twitter.



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Microsoft Bing Search Features & Tests

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Bing Magnifying Glass

Here is another batch of Microsoft Bing Search tests and features that were caught out in the wild that I wanted to share with you. They include sorting, filtering, carousels, animations, related content and maybe even some bugs?

(1) Sorting results by more parameters:

(2) Related videos under the video results:

(3) Dynamic and animated carousel information box of sorts, life cycle feature:

(4) See this location:

(5) I am not sure what this is about:

(6) Left side product refinement filters:

(7) Want more deals feature:

(8) “Top Headlines” in Bing at the sitelink on the desktop search:

(9) Bing is testing a different style for sitelinks on their – via Frank Sandtmann on Mastodon:

click for full size

(10) Interesting character image on that search bar when you try to use a different search engine. I am not sure if it is new:


This is in addition to the other items we recently posted about Bing.

Forum discussion at Twitter threads above.



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The Return Of Yahoo Search

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Yahoo Search

Last week I reported that Yahoo Search posted on Twitter that it will be making search cool again. As I posted on Search Engine Land yesterday, we got more evidence that Yahoo is really moving forward with improving its search service.

Last night, Jim Lanzone, the CEO of Yahoo (more about him below), responded to Greg Sterling and myself about Yahoo getting into search:

So yes, we got that tweet that I covered last week, followed by a number of other tweets:

But we got a lot more – we have a job listing for a Principal Product Manager, Yahoo Search. The job listing says, “We’re looking for a Product Manager for Search at Yahoo. We are looking for folks that are interested in pushing beyond the status quo to change the way folks interact and use search.”

Jim Lanzone, who was the CEO of Ask.com and worked for several years for Ask.com (previously Ask Jeeves), who is now the CEO at Yahoo. He is a search guy, originally, and I do suspect he will want to do big things again with search. Under Jim, Ask released some incredibly innovative features, like Ask 3D – which Google kind of ripped off with its Universal Search – as some say… So I think, Yahoo Search, under Jim Lanzone might be an interesting Yahoo Search to look at.

As I also said on Search Engine Land, Brian Provost, SVP & GM, Yahoo posted on LinkedIn about this job listing and wrote, “There’s going to be so much innovation in Search in the coming years and there aren’t many places where you can immediately have an impact this big. Would love to hear from you if you have a passion for Search and building product experiences.”

This is exciting – I suspect it will take a year or so to see anything – but I am looking forward to it.

Forum discussion at WebmasterWorld.



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