SEARCHENGINES

Google / YouTube Testing Search In Video

Published

1 month ago

December 21, 2022

Google Search Console Video Index Report Rolling Out

Google announced in India yesterday that they are testing a search feature to allow you to search text within video. This isn’t a huge stretch from key moments but it is neat to see you being able to search the words spoken in a video.

Google said in this announcement, “We’re piloting the ability to search within videos on your phone’s Search app. Just type in your query using the ‘Search in video’ feature & find exactly what you’re looking for.” I should note, as you can see below, Glenn Gabe was able to see this himself in the US, he is far from India.

Here is the tweet announcing this:

Do you struggle with skipping to the good part of the video? 👀
▶ ──🔘── 19:19
We’re piloting the ability to search within videos on your phone’s Search app. Just type in your query using the ‘Search in video’ feature & find exactly what you’re looking for.#GoogleForIndia pic.twitter.com/G3KIhpO7ow

— Google India (@GoogleIndia) December 19, 2022

Play the video of how this works… Google wrote “Besides images, videos are also a rich source of visual information but it’s often hard to find something buried inside a long clip. For example, perhaps you’re watching a long video about Agra, and you’re curious if it also covers Fatehpur Sikri. With a new feature we’re piloting, you’re now able to search for anything that’s mentioned in a video, right from Search. Simply enter a search term using the ‘Search in video’ feature and quickly find what you’re looking for.”

Glenn Gabe shared a bit more on this:

Here is what “Search in video” looks like. You can expand the video from the SERPs and then enter additional text. Google will show you the time and text where that shows up. You can tap that and jump to the part of the video. Very cool, and super helpful. pic.twitter.com/ZuMvCzUkdp

— Glenn Gabe (@glenngabe) December 19, 2022

Searching words spoken in a video is really something pretty amazing. But with the amazing transcriptions YouTube automatically creates, I think it is not surprising to see this feature being tested.

Here is an example of this working in the US with a John Mueller video!

Here is an example of the “Search in video” feature in the SERPs. You will see an “expand” icon in the SERPs & then you can tap “Search in video”. Here I searched for “404” in one of @johnmu‘s older videos. It highlights the text & the time code. And I can jump right there. pic.twitter.com/gqJSK87wV7

— Glenn Gabe (@glenngabe) December 20, 2022

Forum discussion at Twitter.

Source: www.seroundtable.com

Related Topics:Google Search TESTING Video YouTube

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SEARCHENGINES

Google Cotton Candy Machine

Published

4 hours ago

January 29, 2023

Entireweb News Bot

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

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SEARCHENGINES

SEOs Trust YMYL Content Less If It Is AI-Generated

Published

10 hours ago

January 29, 2023

Entireweb News Bot

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.

Lily asked, “If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:”

About 74% of the over 1,000 votes said AI-generated content would be trusted less, 22% said there is no difference – they would trust it the same and 4% said it would be trusted more.

Here is the poll with the “See answers” option:

I know it’s hard not to be biased as an SEO professional, but try anyway. 😅

If a site offering Your Money, Your Life information/advice (health, finance, etc) indicates that the content was partially written using AI, does this make you trust the content:

— Lily Ray 😏 (@lilyraynyc) January 15, 2023

Forum discussion at Twitter.

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SEARCHENGINES

Google Ads Now Supports Account-Level Negative Keywords

Published

16 hours ago

January 28, 2023

Entireweb News Bot

We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.

I spotted this first via Melissa Mackey on Twitter who credits @NilsRooijmanSEA with the find on LinkedIn. Melissa wrote, “Account-level negative keywords are here! This is big.”

The Google help document on negative keywords has a new section that reads, “Account-level negative keywords.”

When you create your account-level list of negative keywords, it will automatically apply to all search and shopping inventory in relevant campaign types. This allows you to create a single, global, account-level list that applies negative keywords across all relevant inventory in your account.

You can create a single, account-level list of negative keywords in your Google Ads account settings. In your “Account Settings,” you’ll find the “Negative keywords” section. When you click on this section, you can begin creating your negative keywords list.

You can create your list by defining which search terms are considered negative for your brand. You can then enter this all at once in the “Negative keywords” section of your “Account Settings” in your Google Ads account. You can also specify whether you want to exclude these based on broad, exact, or phrase match. A limit of 1,000 negative keywords can be excluded for each account. Learn more about account-level negative keywords.

Here is a screenshot of this setting, where Nils Rooijmans explained, “Google is rolling out this feature in most of my accounts right now.”

11 months ago, Ginny Marvin, the Google Ads Liaison said, Ginny Marvin responded to this saying “There are no current plans for a keyword tab in PMax. There are, however, plans to support negative keywords for brand safety at the account level.”

And now we got them.

Yay!!! pic.twitter.com/9uzIERjaY9

— dan richardson (@njsdanrich) January 26, 2023

Bit more history:

Ginny mentioned the beta would start 6 months ago fwiw. Longish cycle from planning -> beta -> release https://t.co/eeUnFPjspr

It was spotted on Google’s roadmaps for Q4, seems to have been delayed a touch

— Mike Ryan (@mikeryanretail) January 27, 2023

And some reaction on this:

The people asked for Performance Max negative keywords. We got account-level instead.

We typically want to exclude keywords from SOME campaigns, not ALL (for branded queries).

— 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 (@MenachemAni) January 27, 2023

Don’t get me wrong, there is definitely utility in account-level negative keywords.

Just not what we were hoping for as it relates to PMX.

— 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 (@MenachemAni) January 27, 2023

Forum discussion at Twitter and LinkedIn.

Update: The Google Ads Liaison has now posted about this on Twitter:

1/3 Some have noticed Account level negative keywords are starting to roll out globally. From Account Settings, you can add keywords to exclude traffic from all Search and Shopping campaigns, and the Search and Shopping portion of PMax for brand safety: https://t.co/B0VBApPVCm

— AdsLiaison (@adsliaison) January 27, 2023

3/3 And a reminder of existing brand suitability controls include inventory types, digital content labels, placement exclusions and negative keywords at the campaign level.

— AdsLiaison (@adsliaison) January 27, 2023

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