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Glenn Gabe On Fixing Sites Hit By Google Core Updates, Links & Disavow

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Glenn Gabe

In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in part two we dig more into E-E-A-T and how AI tools may replace us all. In the previous video with Glenn Gabe we spoke about Google core updates, and here we talk about what you can do to recover and how you fix sites impacted by these Google broad core updates? We also spoke about links and disavow.

You need to look at content, user experience, ads, affiliates, and more. Glenn said the biggest issue is thin content, which is not short content, but content that is not helpful. Thin content at scale is a huge problem. The recommendation is to delete content or vastly update that content. Glenn said the person who is writing that content now needs to write better, higher-quality content.

Glenn said when it comes to old content, just don’t delete it. If the content is high quality, leave that content. But if the content is not relevant or good anymore then you can remove it. Don’t just look at how it ranks or how much traffic it gets, it should be a manual process.

User experience is an issue, aggressive ads, aggressive affiliate stuff, and more user experience are big issues with these core updates, and you need to improve that user experience. He also said the deception aspect is a big deal because if you anger users, that can be really bad.

Another issue is that there can be technical issues that may end up causing content issues. So while technical issues usually are not a core update issue, but if it generates low cruft content issues, that can lead to an issue in the long run. The same with “no results” found issues with pages. Technical issues are one of the easier areas for people to fix.

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Also, with broad core updates, there can be relevancy updates, and there is nothing you can do about that. One day your site ranked well for a query, but your page is no longer relevant for that query.

External links usually are not a broad core update issue. Usually, your external links don’t factor into these broad-core updates. Links are essential, but you don’t need a ton of links to rank well, nor do links hurt you so much these days. It is not all about the links, but yes, links are very important, but it is not the end all, Glenn said.

In the old days, you could fix any SEO problem by throwing links at the issue. Now, it doesn’t work that way anymore. In fact, Google has been downplaying links for some time now.

We then spoke about the disavow tool, and Google has gone on record about not using it, and Glenn agrees, do not use it. Google has buried the tool in Search Console for a reason, Glenn added. He thinks Google can nuke the tool and maybe even this year, especially with SpamBrain improving and these link spam updates, at least he hopes.

We then tangent back into AI, content generation, AI search, and AI art. We rounded out about if Bing can take market share from Google over the coming months/years.

You can learn more about Glenn Gabe on Twitter at @glenngabe, on Mastodon, on LinkedIn and check out GSQI.

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Daily Search Forum Recap: March 4, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Business Profile websites are still working, for now at least. Google is going to introduce a new verification process for Local Service Ads. Google Ads to pause inactive ad groups automatically. Google Ads Editor version 2.6 is now out. I posted the big Google webmaster report for March 2024.

Search Engine Roundtable Stories:


  • March 2024 Google Webmaster Report




    Here is the big Google Webmaster report for March 2024 and this past month was pretty calm relative to previous months. We had three unconfirmed Google ranking updates in February and zero confirmed ones – with Google again telling us search quality improvements are coming…

  • Google Ads To Automatically Pause Inactive Ad Groups


    Google Ads announced it will automatically pause inactive ad groups. Google will pause ad groups created at least 13 months ago and have not had impressions in the past 13 months.

  • Google Business Profiles Websites Still Working (For Now…)


    In January, Google told us that the Google Business Profiles websites will stop working on March 1, 2024. Google said the URLs will redirect from the website to the Google Business Profile listing for a couple of months and then eventually stop working altogether. Well, March 1st came and went and the Google Business Profiles websites still work.

  • Report: Google Local Service Ads To Gain New Verification Process


    Google may roll out a new verification process for its Local Service Ads program. Supposedly this verification process will reduce spam within the LSA program and lead to legit businesses having an easier time getting exposure in this space.

  • Google Ads Editor Version 2.6 Is Now Out


    On Friday Google quietly released version 2.6 of the Google Ads Editor. This new version comes about four months after the previous version, version 2.5 of Google Ads Editor, was released.



  • Sergey Brin At Google Gemini 1.5 Hackathon This Weekend


    Sergey Brin, the co-founder of Google, was in San Francisco this weekend and stopped by the Google Gemini 1.5 Hackathon at the AGI House. He met up with a bunch of coders and gave a talk as well.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Google Writes In Court Document That Search Quality Continues To Improve

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Everything Is Fine Google

Google has posted its post-trial debrief document for the DOJ trial that talks about many different things, including stating that its search quality continues to improve. We covered its statement that Microsoft Bing Search had search quality issues earlier.

Greg Sterling posted about this on X, writing, “Google boldly claims in its “default search” antitrust post-trial brief that search quality has improved, not degraded.”

It is written throughout the document, but here are some clauses:

The undisputed evidence contradicts any assertion that Google has wielded monopoly power by degrading search quality or search ads quality below competitive levels. As Plaintiffs acknowledge, Google is the highest quality general search engine in the U.S. and has been since before Plaintiffs claim it began violating Section 2. FOF ¶ 1081. Google’s search quality has continuously improved over its twenty-five years as a search engine as Google has continuously innovated. FOF ¶¶ 79-106, 112-241, 695-760. And Google unceasingly strives to better its search quality, annually setting goals to improve its search quality as measured by IS score.

Google Court Doc Search Quality

In the introduction paragraphs, Google wrote:

These innovations have greatly improved search quality and powered extraordinary increases in search output—all at no cost to consumers.

The evidence conclusively established that Google is the highest quality, most popular search engine in the United States, with the highest general search engine advertising monetization.

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Google added:

Google’s decision to preserve features that have a positive impact on search quality while offering customizable settings to suit users’ privacy preferences is a reasoned business judgment consistent with a competitive marketplace, not a degradation of product quality that evidences monopoly power.

Google also wrote in this document that the “Barriers to Entry Are Not Significant and Are Falling Rapidly.”

This is worth a read if you have time over the weekend, you can download it over here.

People are asking me what this “IS score” is, well, Danny Goodwin mentioned it over here and it refers to Google’s own internal “information satisfaction” score.

Forum discussion at X.

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Daily Search Forum Recap: March 1, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has new structured data carousel beta details for rich results. Google now lets you opt out of place entities in page insights. Google Business Profiles customer interactions updates every few days. Google wrote in a court document that its search quality has improved. Google AdSense has offerwall messages. I posted the weekly SEO video recap as well.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

Advertisement

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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