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Glenn Gabe On Fixing Sites Hit By Google Core Updates, Links & Disavow

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5 days ago

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Glenn Gabe

In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in part two we dig more into E-E-A-T and how AI tools may replace us all. In the previous video with Glenn Gabe we spoke about Google core updates, and here we talk about what you can do to recover and how you fix sites impacted by these Google broad core updates? We also spoke about links and disavow.

You need to look at content, user experience, ads, affiliates, and more. Glenn said the biggest issue is thin content, which is not short content, but content that is not helpful. Thin content at scale is a huge problem. The recommendation is to delete content or vastly update that content. Glenn said the person who is writing that content now needs to write better, higher-quality content.

Glenn said when it comes to old content, just don’t delete it. If the content is high quality, leave that content. But if the content is not relevant or good anymore then you can remove it. Don’t just look at how it ranks or how much traffic it gets, it should be a manual process.

User experience is an issue, aggressive ads, aggressive affiliate stuff, and more user experience are big issues with these core updates, and you need to improve that user experience. He also said the deception aspect is a big deal because if you anger users, that can be really bad.

See also  Google Search Generative Experience Goes Live For Some Searchers

Another issue is that there can be technical issues that may end up causing content issues. So while technical issues usually are not a core update issue, but if it generates low cruft content issues, that can lead to an issue in the long run. The same with “no results” found issues with pages. Technical issues are one of the easier areas for people to fix.

Also, with broad core updates, there can be relevancy updates, and there is nothing you can do about that. One day your site ranked well for a query, but your page is no longer relevant for that query.

External links usually are not a broad core update issue. Usually, your external links don’t factor into these broad-core updates. Links are essential, but you don’t need a ton of links to rank well, nor do links hurt you so much these days. It is not all about the links, but yes, links are very important, but it is not the end all, Glenn said.

In the old days, you could fix any SEO problem by throwing links at the issue. Now, it doesn’t work that way anymore. In fact, Google has been downplaying links for some time now.

We then spoke about the disavow tool, and Google has gone on record about not using it, and Glenn agrees, do not use it. Google has buried the tool in Search Console for a reason, Glenn added. He thinks Google can nuke the tool and maybe even this year, especially with SpamBrain improving and these link spam updates, at least he hopes.

See also  Google Ads Testing Identify Verification For Business Name & Logo In Search Ads

We then tangent back into AI, content generation, AI search, and AI art. We rounded out about if Bing can take market share from Google over the coming months/years.

You can learn more about Glenn Gabe on Twitter at @glenngabe, on Mastodon, on LinkedIn and check out GSQI.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



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Configuring Microsoft pubCenter

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11 mins ago

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May 27, 2023

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Author Writing Book

The other day, I reported that Microsoft was sending invites to relaunch and expand Microsoft pubCenter, Microsoft’s AdSense alternative. So I signed up and was given access the other day and I wanted to share some screenshots of the screens.

The first thing you get is an email saying “You’ve been selected from the waitlist.” You then click over from the email to sign up with their form. After you sign up, you immediately have access to the new pubCenter at next.pubcenter.microsoft.com as opposed to the old one at pubcenter.microsoft.com. So I guess this new version is named Microsoft pubCenter Next?

You are asked to set up your payment settings, which I did not do yet, but you can imagine that it asks for your bank details, tax ID and so forth. Here is a screenshot of the welcome screen:

click for full size

I then entered my business information, which I did not screenshot for you.

After that, I went to set up my ad unit. I was asked to pick a layout, a template and an ad unit type (there is only one offered but “search” and “other” are coming soon). Then I was able to copy and paste the code snippet into my site.

Here are those screenshots:

click for full size

click for full size

click for full size

click for full size

What is interesting is that when you click on the reports within pubCenter next, I guess that is what they are calling it? You are taken to a notice that says “Reports aren’t available in the latest version of pubCenter yet. To access reports through the previous version, click Go to reports.”

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You are able to control ad units, sites that show your ads, block ads, see reports and manage your account.

I am not sure when my pending status will be removed but below this paragraph I’ll embed an ad, when the ad shows, that means it is active:

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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Google Search Generative Experience Goes Live For Some Searchers

Published

6 hours ago

on

May 26, 2023

By

Man Woman Future Matrix Ai Google

The all-new and exciting Google Search Generative Experience is now rolling out as a labs experiment to some early waitlisted users. I should have access by now, but I am offline, I wrote this yesterday before I was able to play with it (which is why this news is not in my video, which I recorded earlier yesterday).

Google announced yesterday, a bit after 11 am ET, that it has begun to invite waitlisted users to try to new Search Generative Experience. “Today, we’re starting to open up access to Search Labs, a new program to access early experiments from Google,” Google wrote. “If you’ve already signed up for the waitlist at labs.google.com/search, you’ll be notified by email when you can start testing Labs experiments, like SGE (Search Generative Experience),” Google added.

I spent most of the day refreshing to see if I could play with it before I go offline for the holiday, but I did not gain access. Google did tell me I would likely be offline by the time I get access. So I will play a lot with it on Monday and hopefully report on what I see. But I embedded a lot of videos and screenshots below from others.
Note at around 5 pm ET I gained access, so I scrambled to do some queries and posted a Twitter thread, I embedded those tweets below over here.

Here are lucky users who received access an hour or so after Google announced it opening up:

You can check to see if you have access by checking your email or going to labs.google.com/search, that is the screenshot above in my tweet.

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Here are some screenshots and commentary for some who had early access:

From Andy Simpson – just look at all the clickable links:

Not all local results link to Google.com

Local results show links to Google Business Profiles on Google.com

Here is when Google won’t show an AI-generated answer:

If I do get access before I go offline, I’ll post some quick screenshots on Twitter @rustybrick and try to embed them below this. It is the best I can do with having to turn off everything for the holiday.

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Google said, “Once you’re in, the new generative AI powered Search experience will help you take some of the work out of searching, so you can understand a topic faster, uncover new viewpoints and insights and get things done more easily. So instead of asking a series of questions and piecing together that information yourself, Search now can do some of that heavy lifting for you.”

To see my deep-dive on the Google Search Generative Experience announcement, read over here.

My Really Quick Review

Then at about 5pm ET I gained access and I really don’t have time, so I did a Twitter thread which I am embedding here. I will say that I am very impressed with the clickability of the results, I do think it will drive clicks to publishers:

Here are real estate results and the second part shows that Google still shows featured snippets:

People also ask also…

Happy futuristic searching folks!

See also  Google Says Hyphens In Domain Names Not Considered Low Quality

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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Google Marketing Live AI Ads, Google Search Ranking Update, Topic Authority Ranking System & More

Published

12 hours ago

on

May 26, 2023

By

Google Marketing Live AI Ads, Google Search Ranking Update, Topic Authority Ranking System & More

This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build ads. Google Merchant Center is getting a revamp with Google Merchant Center Next. Google also launched Google Product Studio, PMax AI features, and much more. We also had an unconfirmed Google search ranking update on May 22 and May 23rd. Google spoke about an old ranking system named topic authority ranking. Google did its last batch for mobile-first indexing after six and a half years. Google had a bug with video content between May 4th and May 17th, resulting in a possible drop in traffic from Google Search. Google job search also had a weird indexing bug for a few days this week. Google is testing a new interactive “suggestions for your search.” Google added an edit code button to the rich results test. Google now supports site names for subdomains on mobile. There is this weird crawl error issue with AMP URLs in Search Console. Google replaced the trusted store badge with a top-quality store badge. Google is testing 3D / AR images on desktop search. Google can also show both the 3D and 360 labels for those products on mobile search. Google is testing placing the services button first in the local maps results. Google Business Profiles is testing a carousel for business images. I have screenshots of the new Microsoft pubCenter Next. Google Bard now supports images in the answer. Bing Chat doubled its character limit. Bing Search is the default search service for Open AI’s ChatGPT. And programming note, I am offline today; this and all my other stuff on Friday were pre-written, pre-recorded, and scheduled to go live. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

See also  A Complete Google Search Console Guide For SEO Pros

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:


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Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.

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