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Google Says Incorrect Last Modification Date In HTTP Header Does Not Hurt Your SEO

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1950s Woman Dating Documents At Desk Google Logo

Google’s John Mueller felt the need to post a PSA that said having an incorrect date set in your last modification date within your HTTP header won’t hurt your SEO. He said on Mastodon, having an incorrect date set there “won’t negatively affect your site’s overall SEO if used wrongly.”

John wrote about spotting an article that said otherwise. He said, “I ran into an article about the “last-modification” date HTTP header, which claimed it would be bad for your SEO to have it set incorrectly (specifically, always set to “now’) by plugin.”

John said nope, he wrote, “This is not the case, it’s not bad for SEO. Yes, it’s good to use last-modification date headers appropriately, as this helps with crawling efficiently, but it won’t negatively affect your site’s overall SEO if used wrongly. Your site won’t rank lower.”

John then linked to Google’s official documentation on crawl budget management for large sites and helping Google know your dates.

Here is a screenshot of those tweets:

Jjohnmu Mastodon Tweets

Forum discussion at Mastodon.

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Google Business Profiles Testing Image Slider

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Google Maps Pin Business Men On Slide

Google is testing adding an image carousel directly in the business profile panel. So at the top of a business profile listing you see these business images. In this test, you can swipe the images to see more.

This was spotted by Mike who posted a few photos of it in the Local Search Forum. I took those images and made it into a GIF so you can see what it looks like in action:

Google Local Panel Slider Images

Mike wrote, “As of this morning I noticed the ability to side scroll the top image/videos in the listings on mobile. Like a carousel.”

Yep, it does look like that.

Forum discussion at Local Search Forum.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.

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Google Business Profile Bug With Inviting New Owners

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Business Owners Keys

Google Business Profiles has a bug that prevents you from inviting a new owner to your Business Profile listing. You can invite new managers, but inviting new owners does not currently work (at least when I wrote this story).

This issue was posted in the Local Search Forums earlier this week where seaniaaa wrote, that “both outgoing, when we are adding clients to their GBP, and incoming, when new clients are adding us to their GBP, we are all unable to select “Owner” access level when sending invites. It only lets you pick the “Manager” access level. This just started happening over the last couple of days. Multiple clients. Chrome is fully up to date. You click to select Owner and it just doesn’t do anything. No error message or warnings at all.”

Supposedly this is a widespread issue impacting anyone trying to add a new owner to their business profiles.

To add new owners or managers to your Google Business Profile, follow these steps:

  • Go to your Business Profile.
  • Click Menu Menu and then Business Profile settings and then Managers.
  • At the top left, click Add Invite new users.
  • Enter a name or email address.
  • Under “Access,” choose Owner or Manager.
  • Click Invite.
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I am hoping by the time this story goes out, the issue will be resolved.

Forum discussion at Local Search Forums.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.

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Google Product Listings 3D & 360 Imagery Are Different

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Woman 3d Glasses Shoe Store

The other day, I reported that Google was testing replacing the 3D label with a 360 label. Well, I may have been wrong because 360 and 3D may be different and not the same. We are now seeing Google show both 3D and 3560 labels on product listings in the same product grid, which means to me, they are different.

Khushal Bherwani spotted this and posted a screenshot of this on Twitter – here it is, showing both the 3D and 360 label on the product image:

click for full size

So maybe 3D is the augmented reality version where 360 just lets you see the image itself in a 360 degree view?

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Shavout.



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