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Google Adds New Travel Search Features

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Google Adds New Travel Search Features

Google announced a bunch of new travel search features the other day across flights, hotels, destinations of interest and more. These new features aim at helping you “get inspired and research your options so you can book with ease when the time is right,” Google wrote. Here are those new features:

Track Flight Prices For Any Dates

For some time now, Google let you set up email alerts for when prices change for flights for specific date ranges. Now, Google is letting you set up the same price tracking for flights for “any” date range within a 3-6 months time frame. Just toggle the “any dates” on and wait for the email to come in with cheaper flights:

Google Track Flight Prices For Any Dates

Google Maps Interest Layers

Google Maps added a new interest layers that you can toggle on to see areas have the most options for dining, shopping or sightseeing. This will help you visually see what is around your location and you can also tap “Where to stay” under the search filters for neighborhood guide.

Explore Nearby Pink Dot

Google expanded the explore nearby feature to show a pink dot on the map that lets you explore nearby that pink dot. Google said click the “pink dot and a bubble that reads “Explore nearby” to narrow your search to places you can drive to in a few hours, and select any destination to see helpful information including average hotel prices or what kind of weather to expect.

New Hotel / Rental Button in Hotel Search

You can now also enter that location in the hotel or vacation rental search bar and you’ll see a toggle to show properties within a 15 or 30 minute trip by foot or car. “This might be helpful if you’re going to an event, like a wedding or a conference, and want to stay near the venue,” Google said.

Forum discussion at Twitter.

Source: www.seroundtable.com

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Google Ad Revenues Down 3.6% Year Over Year

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Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

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Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

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You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forum discussion at Twitter.



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Microsoft Bing ChatGPT Search Interface Screenshots?

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Bing Chat

Owen Yin shared some screenshots of what he said he saw on the Microsoft Bing website. It looks like the beta version of the upcoming ChatGPT features that we are all expecting Bing to announce in the coming weeks (maybe even this coming Tuesday).

Owen shared these screenshots on Twitter and then posted more details on Medium.

Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:

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Here is his screenshot of the results, the answers being returned:

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And here is the GIF he made of this:

Bing Search Chat Interface

It would not surprise me if this is being tested in the wild by Microsoft Bing, as all the evidence leads to a big announcement about this type of feature being released sometime in the next week or so.

Forum discussion at Twitter.



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Google Revamps The Canonicalization Search Help Documentation

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Google Cluster Grapes

Google has updated its search help documentation around canonicalization this morning. The Google Search Relations team split in three distinct sections and updated a lot of the content to provide clearer details around how Google Search and canonicalization works.

The three sections include:

All of this use to be on a single help page, which you can review on the Wayback Machine over here to compare.

With this, Gary Illyes from Google dropped another LinkedIn tip on the topic of canonicalization, he wrote:

Friday ramble: you can stack canonicalization signals to strengthen that hint.

You have a rel=canonical pointing from A to B, but A is HTTPS, it’s in your hreflang clusters, all your links are pointing to A, and A is included in your sitemaps instead of B. Which one should search engines pick as canonical, A or B?

If you just change the URLs from A to B in your sitemaps and hreflang clusters, combined with that rel=canonical it might already be enough to tip over canonicalization to B. Change the links also, and you have an even greater chance to convince search engines about your canonical preference.

Recently, Gary also mentioned to use absoluate URLs for rel-canonical.

So check out these new docs and learn a bit more on canonicalization and Google Search.

Forum discussion at LinkedIn.

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