On Friday, the Google Ads, AdSense, Analytics, consoles, and more were delayed, super slow, and overall buggy. Well, it is happening again today, Tuesday morning. Google Ads has even confirmed it again after reports started coming in at around 3 am ET. This seems to also be impacting the AdSense console.
Google wrote “We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able to access Google Ads, but may not have access to the most recent data.”
Here are some of the complaints on Twitter this morning:
— Govind Singh 🚀 (@mr_govindsingh) July 19, 2022
— James Gibson (@PPC_James) July 19, 2022
Same here for UK. Looks like the same error/issue as last week
— Ryan Berry (@RyanCorner) July 19, 2022
Really slow for me too…
— Clément Hurstel (@clement_hurstel) July 19, 2022
Same here 🙁
— Marcelle (@MarcelleOfLlew) July 19, 2022
@GoogleAds Google Ads are super slow with updating data today so far. Numerous clicks showing on Analytics real time but no clicks or impressions on Google Ads apparently – across multiple accounts. Much slower than normal. #ppcchat
— Imageo (@imageolimited) July 19, 2022
— Faraz Shafiq (@farazshafiq) July 19, 2022
— Tauqeer Aziz (@tauqueeraziz) July 19, 2022
There are also complaints about the AdSense console not showing data this morning in the WebmasterWorld forums.
Again, this Google Ads slowness and data not fully loading issue started at about 3 am ET on Tuesday, July 19th. We suspect Google will resolve the issue shortly.
Update: Ginny Marvin from Google just posted about it too:
There’s an ongoing issue causing reporting delays in Google ads products and Google Analytics. We’re working to address the issue. Please see the dashboard for updates: https://t.co/F19BfFj8h7
— AdsLiaison (@adsliaison) July 19, 2022
Forum discussion at Twitter.
Update: At around 9 am ET I am starting to see some data flow through, I am not sure if it is fully resolved yet but things are getting better…
Google Says If Your Most Important Page Is Terrible, Then That Is A Big Deal For SEO
Google’s John Mueller said it is a big deal if your most important page or pages are terrible but not such a big deal if your less important pages are terrible. So if your home page is terrible, that is really not good. But if your archived orphaned pages are not good, that is not such a big deal for Google SEO or ranking purposes.
John said on Mastodon “if a site’s most important page (say homepage) is “terrible” (in the sense of any algorithm), that’s a pretty big deal. If the same site has a random archived page that’s “terrible,” no big deal.”
The question was from Robb Watts, and his question didn’t exactly ask this; it was more about the percentage of bad pages, but here is what he said:
I’d read that where a domain is id’d as having a degree of unhelpful content that it can pull down the performance of the domain as a whole. Is there any kind of scale here? Eg domain has x% poor content and y% great, then ability to rank impact == usual position – z ?
Also if poor vs good content % ratio ( 5p/95g vs 60p/40g) then is ranking impact aligned to poor v good % ratios?
Is there anything you can share?
Nuance + character-limit = hard :). Here’s an example: if a site’s most important page (say homepage) is “terrible” (in the sense of any algorithm), that’s a pretty big deal. If the same site has a random archived page that’s “terrible”, no big deal.
There’s no absolute “page-percentage” number for this, I’d see it more as “what would the avg user think when they went through / saw your site”.
John later added again, “It’s really not a matter of number of pages or percentage of pages on a site, since those are such arbitrary metrics. It’s really more about the bigger picture for the site.”
So yea, if the best stuff on your site is really, really bad, then that is a non-starter.
Forum discussion at Mastodon.