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Google Ads API Version 11.1 Now Out

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Google Ads API Version 10 Is Out

Google has released version 11.1 of the Google Ads API. Version 11 of the Google Ads API was released in June, so this is a minor update to version 11.

Here is everything that was updated in version 11.1:

Assets

  • Added AssetGroup.ad_strength to represent the overall quality of the asset group.
    When advertisers mutate asset groups or assets associated with the asset groups, this field is recalculated. Until the recalculation is finished, the value is PENDING.
  • Added AssetLinkError.EXCLUDED_PARENT_FIELD_TYPE.

Audiences

  • Added FlexibleRuleUserListInfo and RuleBasedUserListInfo.flexible_rule_user_list.
  • Added more values to the LeadFormFieldUserInputType enum (used as predefined questions for lead form extensions).
  • Added the following fields to UserAttribute: lifecycle_stage, first_purchase_date_time, event_attribute
  • Added the following errors to OfflineUserDataJobError: FIRST_PURCHASE_TIME_GREATER_THAN_LAST_PURCHASE_TIME, INVALID_LIFECYCLE_STAGE, INVALID_EVENT_VALUE, EVENT_ATTRIBUTE_ALL_FIELDS_ARE_REQUIRED

Bidding

  • Added Campaign.bidding_strategy_system_status to show the system status of the bidding strategy, such as whether it is learning, limited, or misconfigured.

Campaigns

  • Added support for the following metrics in the campaign report: all_conversions_from_click_to_call, all_conversions_from_directions, all_conversions_from_menu, all_conversions_from_order, all_conversions_from_other_engagement, all_conversions_from_store_visit, all_conversions_from_store_website, Made metrics.phone_call compatible with segments.hour in the campaign report.

Experiments

  • You can now create experiments using GoogleAdsService.Mutate(). Previously, it was possible only when using ExperimentService.

Planning

  • Added Targeting.audience_targeting, which allows for specifying affinity and in-market categories to generate a reach forecast using ReachPlanService.GenerateReachForecast.
  • Added support for YouTube Select:
  • Added support for returning YouTubeSelectLineUp as product metadata when calling ReachPlanService.ListPlannableProducts.
  • Added PlannedProduct.advanced_product_targeting, which allows for specifying YouTubeSelectSettings to generate a reach forecast using ReachPlanService.GenerateReachForecast.
  • Added AudienceInsightsService.GenerateAudienceCompositionInsights (available to allowlisted accounts only), used to find attributes strongly associated with a particular audience, similar to Insights Finder.

Recommendations

  • Added UpgradeLocalCampaignToPerformanceMaxRecommendation.
  • Added DisplayExpansionOptInRecommendation.

Forum discussion at Twitter.

Source: www.seroundtable.com

SEARCHENGINES

What We’re Seeing From The Fifth Google Product Reviews Update

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What We're Seeing From The Fifth Google Product Reviews Update

As you know, Google began to roll out the fifth Google product reviews update on September 20th during the roll-out of the September 2022 core update. I promised to return and share some of what we’re seeing with this update, as it rolls out.

We are now a couple of days into the update and the chatter amongst the SEO community is spiking, as are some tracking tools. I wanted to share some of what I see below.

First let’s start with the chatter; here is what I am seeing in the WebmasterWorld and Black Hat World forums:

Also we do not have an English site, with pushing out the September Product Review Update we saw a dip in conversions. Traffic is steady but it seems not engaging anymore.

After a big up with the September core update, a big down with the product review update. In the end, the results: are zero, with no gains.

I don’t do products review, so maybe it has nothing to do with the product review update.

I lost 40% of my organic traffic in the core update, and today I saw it back again, the same amount, I’m not exaggerating, then while looking here I saw this thread, and it looks like this update has fixed my traffic.

It will more than likely tank again, the update that is still being rolled out returned my helpful content update traffic loss, and then some. Now, a week later, my traffic is tanking again. past, where it was when it first got, hit. Just don’t worry about the website, even if it tanks again, and just keep working on it. I honestly didn’t even know this update was happening.

This update could honestly be why my traffic is tanking again. The day this update apparently started to get released, I was knocked down tons of keywords, way more than I was in the last helpful content update. Who knows.

Very, very big drop this night -50% (germany). It is hard to say which alog update caused this.

I’ve been looking at this latest additional Product Reviews update, and so far, I haven’t seen too much. I wonder if Google is treading very carefully with these latest two updates.

Also, here are some charts from Glenn Gabe:

It also might be worth scanning through the comments on the original story I posted here, and then the comments below over the next couple of days or so.

Tracking Tools On September 2022 Product Reivews Update

Semrush:

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Accuranker:

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Advanced Web Rankings:

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Mozcast:

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SERPmetrics:

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RankRanger:

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Algoroo:

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Cognitive SEO:

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SERPwoo:

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SERPstat:

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What have you all noticed so far?

Forum discussion at WebmasterWorld and Black Hat World.



Source: www.seroundtable.com

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