Connect with us

SEARCHENGINES

Google Showing The Local Pack In Web Search Less Often

Published

on

Google Showing The Local Pack In Web Search Less Often

There are some signs that Google web search results are displaying the local pack, the local search results box, less often and for fewer queries. The most shocking state is from Mozcast which says it use to show around 40% of queries but now it is showing for 24% of queries.

Here is the Mozcast chart, which shows the history (the blue bar) at about 40% but that in the past couple of days it has been hovering at around 24-25% of all queries:

click for full size

RankRanger is showing it bounce between 44 and 49% of all queries:

click for full size

While Semrush is showing a smaller dip of around 20% to now just under 19% of queries:

click for full size

Dr. Pete Meyers from Moz noticed this a couple of days ago, in which local SEO Joy Hawkins said she noticed this anecdotally through her normal local searches. Here are those tweets:

I should note, BrightLocal is not picking up on this:

Are you noticing fewer local packs showing up in Google Web Search?

Forum discussion at Twitter.



Source: www.seroundtable.com

SEARCHENGINES

Google’s Internal Menu System Tracks Googlers Food Preferences

Published

on

Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source link

Continue Reading

SEARCHENGINES

Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

Published

on

Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source link

Continue Reading

SEARCHENGINES

Google Ad Revenues Down 3.6% Year Over Year

Published

on

Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

click for full size

Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

click for full size

You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forum discussion at Twitter.



Source link

Continue Reading

Trending

en_USEnglish