Connect with us

SEARCHENGINES

Google Ads API Version 13.0 Now Out

Published

on

Google Ads Api

Google has released Google Ads API version 13.0 and below is a list of what changed. The big changes include Performance max for travel goals and remarketing with rule-based user lists but there are tons of changes in version 13.

Version 12.0 was released in October 2022, Version 11.0 of the Google Ads API was released in June, and version 11.1 was in August. Also Version 10.1 was released on April 27, 2022 and version 10.0 was released on February 9, 2022. And Google has sunset the AdWords API on April 27th which will completely stop working at the end of July.

Google published a video of the major changes in 13.0:

Here is the full list of changes:

Account Management

  • Added ProductLinkService to support adding and removing a link between a Google Ads account and another product. This is similar to the Linked accounts view in the Google Ads UI. In this version, only Customer Match data partner linking is supported.

Assets

  • Added the following fields to Customer to track the migration status of location and image assets: location_asset_auto_migration_done, image_asset_auto_migration_done, location_asset_auto_migration_done_time, image_asset_auto_migration_done_time.
  • Added the following fields to CustomerAsset, CampaignAsset, AdGroupAsset: primary_status, primary_status_details, primary_status_reasons
  • Added Asset.field_type_policy_summaries to return information about policy summaries for each field type.
  • Asset field types; Added AssetFieldType.BUSINESS_LOGO., Added support for setting CampaignAsset.field_type to the following values: AssetFieldType.BUSINESS_NAME, AssetFieldType.BUSINESS_LOGO
  • Added INVALID_EXCLUDED_PARENT_ASSET_SET_TYPE to, AdGroupError, CampaignError
  • Added the following fields to AssetSetError: OAUTH_INFO_INVALID, OAUTH_INFO_MISSING, CANNOT_DELETE_AS_ENABLED_LINKAGES_EXIST

Audiences

  • Removed CombinedRuleUserListInfo and ExpressionRuleUserListInfo and their references from RuleBasedUserListInfo. Use FlexibleUserListInfo instead.
  • Added QualifyingQuestion and qualifying_question to support returning details about qualifying questions of lead form assets. When advertisers suggest a qualifying question, it’ll be reviewed and approved before being used in the lead forms.

Batch Jobs

  • Added BatchJobMetadata.execution_limit_seconds to return the limit of execution in seconds. Batch jobs will be canceled if their execution time is longer than specified in this field.

Billing

  • Added InvalidActivitySummary to allow for returning more details about the invalid activity for the invoice.
  • Added AccountBudgetProposalError.CANCELED_BILLING_SETUP.

Campaigns

  • Added SmartCampaignSettingService.GetSmartCampaignStatus for retrieving a more aggregated view of assets belonging to the Smart campaign. This should be preferred over other status fields—for example, Campaign.primary_status or Campaign.primary_status_reasons for Smart campaigns.
  • Replaced AdGroup.explorer_auto_optimizer_setting with AdGroup.optimized_targeting_enabled to support optimized targeting. This is for the following AdvertisingChannelType: DISPLAY, VIDEO, DISCOVERY. This field is for allowlisted customers only.
  • Added several new enum values to CampaignError: AVERAGE_DAILY_SPEND_TOO_HIGH, CANNOT_ATTACH_TO_REMOVED_CAMPAIGN_GROUP, CANNOT_ATTACH_TO_BIDDING_STRATEGY, CANNOT_CHANGE_BUDGET_PERIOD
    CANNOT_CREATE_DRAFT_CAMPAIGN, CANNOT_CREATE_MORE_THAN_ONE_DRAFT_CAMPAIGN, NOT_ENOUGH_CONVERSIONS
    CANNOT_SET_MORE_THAN_ONE_CONVERSION_ACTION, NOT_COMPATIBLE_WITH_BUDGET_TYPE, NOT_COMPATIBLE_WITH_UPLOAD_CLICKS_CONVERSION, TRIAL_MUST_USE_SAME_BUDGET_AS_BASE, INVALID_EXCLUDED_PARENT_ASSET_SET_TYPE

Conversions

  • ConversionUploadError.CUSTOMER_NOT_ACCEPTED_CUSTOMER_DATA_TERMS will be returned if you upload a ClickConversion with user_identifiers set using ConversionUploadService.UploadClickConversion, but have not accepted the customer data terms.
  • ConversionUploadError.CLICK_CONVERSION_ALREADY_EXISTS will be returned if you try to upload the same combination of gbraid, conversion_action, and conversion_date_time on different days.
  • ConversionUploadError.CUSTOMER_NOT_ENABLED_ENHANCED_CONVERSIONS_FOR_LEADS will be returned if you haven’t followed the setup instructions before using enhanced conversions for leads.
  • Added ConversionActionType.WEBPAGE_CODELESS to represent conversions created from website events.

Criteria

  • Added CampaignCriterion.local_service_id and LocalServiceIdInfo to allow for adding and removing services an advertiser serves to a Local Services Campaign.
  • CampaignCriterionError.AT_LEAST_ONE_LOCAL_SERVICE_ID_CRITERION_REQUIRED_FOR_LOCAL_SERVICES_CAMPAIGN will be returned if you attempt to remove the last campaign criterion that contains local_service_id from a Local Services Campaign.
  • CampaignCriterionError.LOCAL_SERVICE_ID_NOT_FOUND_FOR_CATEGORY will be returned if you attempt to add a campaign criterion that contains local_service_id that is invalid for the category of your Local Service campaign. You can get information about the category by fetching campaign.local_services_campaign_settings.category_bids.

Errors

  • Starting in v13, the error codes returned for some invalid operations have changed for the following fields.

Hotel & Travel

  • Added support for Performance Max for travel goals with the following new fields, resources, and enums: Fields Campaign.hotel_property_asset_set, AssetSet.hotel_property_data and HotelPropertyData, Asset.hotel_property_asset and HotelPropertyAsset. Enums: Added HOTEL_PROPERTY to:
    AssetSetType, AssetType, AssetFieldType, AssetGroupAssetError.HOTEL_PROPERTY_ASSET_NOT_LINKED_TO_CAMPAIGN, CampaignError.ASSET_SET_NOT_A_HOTEL_PROPERTY_ASSET_SET, CampaignError.HOTEL_PROPERTY_ASSET_SET_ONLY_FOR_PERFORMANCE_MAX_FOR_TRAVEL_GOALS
  • Closed allowlisted customers only: Added TravelAssetSuggestionService to suggest required images and text assets (such as headlines, descriptions, long descriptions) to be used to create asset groups in Performance Max for travel goal campaigns.
  • Allowlisted customers only: Added support for Things to do ads campaigns by adding the following new fields, resources, and enums: Fields, Enums, For campaign creation, For ad group creation,
    Errors, Reports, travel_performance_view, travel_activity_group_view

Recommendations

  • The following feed-based recommendations are replaced with asset-based recommendations:
    Recommendation.call_extension_recommendation replaced by Recommendation.call_asset_recommendation
    Recommendation.callout_extension_recommendation replaced by Recommendation.callout_asset_recommendation
    Recommendation.sitelink_extension_recommendation replaced by Recommendation.sitelink_asset_recommendation
  • Added Recommendation.campaigns to show the campaigns targeted by the recommendation.
    Removed ResponsiveSearchAdAssetRecommendation.current_ad.

Shopping

  • Removed ProductBiddingCategoryInfo.country_code.
  • Added support for segments.product_feed_label in shopping_performance_view.

Video

  • Removed PreferredContentInfo and its reference from AdGroupBidModifier.
  • Added call-to-action fields for video bumper ads: VideoBumperInStreamAdInfo.action_button_label, VideoBumperInStreamAdInfo.action_headline
  • Added TargetCpm.target_frequency_goal and TargetCpmTargetFrequencyGoal to support providing additional details about the goal of the Target CPM bidding strategy.
  • Added AdvertisingChannelSubType.VIDEO_REACH_TARGET_FREQUENCY.
  • Added PlacementType.GOOGLE_PRODUCTS.

Forum discussion at Twitter.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

SEARCHENGINES

Daily Search Forum Recap: June 18, 2024

Published

on

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search Console reports with # signs in them are not related to canonicalization in Google Search, it is related to Google Sitelinks. Bing Webmaster Tools can show clickthrough rates of over 100%, no joke. Google is testing black sitelinks. Google Maps added an edit and post button to the main buttons for Google Business Profiles. And no, Google Search does not always show the original source in its search results.


Search Engine Roundtable Stories:


  • Google: #s In Google Search Console Reports Are Unrelated To Canonicalization


    There is a lot of talk in the wider SEO community around pound signs, #, in the Google Search Console reports, meaning something about canonicalization. John Mueller from Google, along with a number of SEOs, said it has nothing to do with canonicalization. Instead, it has to do with Google tracking on-page sitelinks from the Google Search results.

  • Google: Our Search Results Do Not Always Show Original Source


    Google’s John Mueller said in the last SEO Google Office Hours video that Google’s “search results are not an indication of what Google’s systems consider to be the original source.” This means that just because Google ranks a piece of content, it does not necessarily mean that the content is the original source.



  • Bing Webmaster Tools Clickthrough Rate Over 100%


    Did you ever sort the Bing Webmaster Tools clickthrough-rate column from highest to lowest and notice that you can see a CTR higher than 100%, I even see 300%. Well, Fabrice Canel from Microsoft said this is possible when a searcher clicks on your listing more than once from the same search result set.


  • Google Maps Adds Edit & Post Button To Business Profile Listing


    Google has added an “edit” and “post” button more prominently as big buttons to Google Business Profiles within the Google Maps interface. Previously, these buttons were not as accessible in the Google Maps interface.

  • Google Search Tests Black Sitelinks


    Google is testing another variation of its sitelinks design, this one uses black font colors for the sitelinks. Of course, Google generally uses blue for those links, because links are generally in blue underlined font.



  • Google Japan Zashiki Seating


    Daniel Waisberg was at the Google Japan office and he snapped some photos, shared them on LinkedIn. Here is one of one of the cafe areas that has the Japanese floor seating, also called Zashiki /Tatami seating.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Daily Search Forum Recap: June 17, 2024

Published

on

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We had another possible Google search ranking update this weekend. Google Ads is forcing some advertisers off credit card payments. Apple updated its Applebot documentation in a big way. Google Maps updated its fake engagement policy. Google updated its hreflang documentation. Google Ads now allows for some opioid painkiller ads. And a special piece from Glenn Gabe on tracking AI Overviews in Google Search Console – well, kinda.


Search Engine Roundtable Stories:


  • Google Father’s Day Weekend Search Ranking Volatility


    Happy Father’s Day – it looks like we are seeing some pretty significant ranking fluctuations and volatility within the Google Search results over the past day or so. Yep, yet another big Google weekend update of sorts – of course – not confirmed by Google.

  • The Maddening Adventure Of Tracking AI Overviews In Google Search Console




    Google launched AI overviews in the SERPs in the United States officially on May 14th at I/O. This follows the launch of Google’s Search Generative Experience (SGE) in May of 2023…



  • Google Ads Forcing Some Advertisers Off Credit Card Payments


    Google Ads is forcing many of its advertisers off the credit card option for paying for their ad accounts and onto bank-based payment methods, such as ACH, wire, or paper check. If you do not comply by July 31, 2024, your account can be suspended.



  • Apple Updates Applebot Docs With Applebot-Extended, Reverse DNS & More


    Apple has made some really big changes to the Applebot documentation after the Apple WWDC event, where Apple announced Apple Intelligence. Apple added more about Applebot, reverse DNS details, Applebot-Extended and much more.



  • Google Maps Updates Fake Engagement Policy With More Detail


    Google has updated its Google Maps contributor fake engagement policy to flesh out in more detail how the policy works. The new text is like 40% longer and seems to have received a nice refresh.



  • Google Updates hreflang Documentation While I Was Offline


    Google has tweaked its hreflang search developer documentation to clarify that link tags for denoting alternate versions of a page must not be combined in a single link tag. Google said it wanted to document this “quirk” in its documentation.



  • Google Now Allow Some Opioid Painkillers Ads


    Google Ads will update its Healthcare and medicines policy this month to allow advertisers to discuss opioid painkillers without promoting or selling them. The example given is that you can have ads to discuss public policy solutions for opioid painkiller abuse.



  • Googler In Training Jacket


    Here is Mike Ryan’s kid wearing a Googler in Training red rain / wind jacket. He posted about the Google merch a year ago and I guess now his kid is old enough to wear it and shared this photo of his kid wearing it.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

SEARCHENGINES

Google Father’s Day Weekend Search Ranking Volatility Update

Published

on

Google Fathers Day Doodle

Happy Father’s Day – it looks like we are seeing some pretty significant ranking fluctuations and volatility within the Google Search results over the past day or so. Yep, yet another big Google weekend update of sorts – of course – not confirmed by Google.

I am seeing a huge spike in chatter from SEOs here where these SEOs are seeing big ranking changes for the keywords they track in Google Search. The tools; some of them have never been this heated but most of the tools have not yet picked up on the volatility – I do wonder what they will show tomorrow.

Like I said, yet another weekend update, because we had weekend Google Search ranking updates or volatility over the past several weekends now. We had one last weekend, June 8th. We also had unconfirmed updates on June 5th and then on the weekend, June 1st. That was followed by the Memorial Day weekend, then we had around May 22nd, May 16th, May 9th, May 3rd and April 25th. Before that the March 2024 core update started on March 5th and ended on April 19th, 45 days later.

SEO Chatter

Here is some of the early chatter at WebmasterWorld and comments here:

USA traffic is dying again…last two days way down the entire day, and then suddenly surges at the end of the day to break even. I hardly think that is a real traffic pattern, and the complete lack of any new sales inquiries this week proves it. My last actual sale was three weeks ago. That is impossibly bad…I am beginning to think that everyone has stopped spending completely in expectation of a recession. Are people seeing a decline in sales from other (non-Google) channels? I don’t sell via amazon and other sources.

I’m seeing more and more sites that are stopping or being updated very rarely than before. Some have been abandoned for months now. The once precise SERPs are now replaced with sites with the most generic results possible and with forums everywhere or short superficial guides written by brands. I’ve noticed that Bing is also going the Google route, I’ve done some searches with completely wrong results. I don’t know what’s going on, but it looks like there’s an intention to destroy the web.

Something has definitely happened in the past 24 hours.

More rank drops.

Seems like Google is going for the kill.

+Traffic drop…Unimaginable Traffic drop…expected it to hit 0 within a week but it seems max 3-4 days is enough for that.

So again I’m seeing garbage in Google search results.

Paid for articles on major news site ranking on top, then some more high DR sites abusing the high DR only to rank high, then sites that don’t load at all, sites that don’t have the product listed at all, ..ebay, amazon.. an that on top of 4 ADS at the beginning.

Same in almost every niche

Added spam links in my niche

are you all ready for a big shuffle for Father’s day? Seems Google has already started it in my niche. We had a few quiet days.

massive drop infact…im disheartened that traffic will touch 0 in 5-6 days…im not sure whether there r others like me who r experiencing such massive traffic drops approx 50-100 daily traffic drop

I think it is super early but I suspect a lot of the tools to match with this chatter tomorrow – I guess…

Google Tracking Tools

Some of these tools, like Accuranker, have not been this heated in a very long time. Some tools are still not showing the volatility yet but maybe they will tomorrow?

Accuranker:

Accuranker

Algoroo:

Algoroo

Semrush:

Semrush

SimilarWeb:

Similarweb

Advanced Web Rankings:

Advancedwebranking

Mozcast:

Mozcast

SERPmetrics:

Serpmetrics

Mangools:

Mangools

Wincher:

Wincher

SERPstat:

Serpstat

Cognitive SEO:

Cognitiveseo

I’ll try to come back later today and tomorrow to update these screenshots with more recent data.

What are you all noticing over the Father’s Day weekend?

Forum discussion at WebmasterWorld.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending