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Google Ads API Version 13.0 Now Out

Published

2 years ago

February 19, 2023

Google has released Google Ads API version 13.0 and below is a list of what changed. The big changes include Performance max for travel goals and remarketing with rule-based user lists but there are tons of changes in version 13.

Version 12.0 was released in October 2022, Version 11.0 of the Google Ads API was released in June, and version 11.1 was in August. Also Version 10.1 was released on April 27, 2022 and version 10.0 was released on February 9, 2022. And Google has sunset the AdWords API on April 27th which will completely stop working at the end of July.

Google published a video of the major changes in 13.0:

Here is the full list of changes:

Account Management

Added ProductLinkService to support adding and removing a link between a Google Ads account and another product. This is similar to the Linked accounts view in the Google Ads UI. In this version, only Customer Match data partner linking is supported.

Assets

Added the following fields to Customer to track the migration status of location and image assets: location_asset_auto_migration_done, image_asset_auto_migration_done, location_asset_auto_migration_done_time, image_asset_auto_migration_done_time.

Added the following fields to CustomerAsset, CampaignAsset, AdGroupAsset: primary_status, primary_status_details, primary_status_reasons

Added Asset.field_type_policy_summaries to return information about policy summaries for each field type.

Asset field types; Added AssetFieldType.BUSINESS_LOGO., Added support for setting CampaignAsset.field_type to the following values: AssetFieldType.BUSINESS_NAME, AssetFieldType.BUSINESS_LOGO

Added INVALID_EXCLUDED_PARENT_ASSET_SET_TYPE to, AdGroupError, CampaignError

Added the following fields to AssetSetError: OAUTH_INFO_INVALID, OAUTH_INFO_MISSING, CANNOT_DELETE_AS_ENABLED_LINKAGES_EXIST

Audiences

Removed CombinedRuleUserListInfo and ExpressionRuleUserListInfo and their references from RuleBasedUserListInfo. Use FlexibleUserListInfo instead.

Added QualifyingQuestion and qualifying_question to support returning details about qualifying questions of lead form assets. When advertisers suggest a qualifying question, it’ll be reviewed and approved before being used in the lead forms.

Batch Jobs

Added BatchJobMetadata.execution_limit_seconds to return the limit of execution in seconds. Batch jobs will be canceled if their execution time is longer than specified in this field.

Billing

Added InvalidActivitySummary to allow for returning more details about the invalid activity for the invoice.

Added AccountBudgetProposalError.CANCELED_BILLING_SETUP.

Campaigns

Added SmartCampaignSettingService.GetSmartCampaignStatus for retrieving a more aggregated view of assets belonging to the Smart campaign. This should be preferred over other status fields—for example, Campaign.primary_status or Campaign.primary_status_reasons for Smart campaigns.

Replaced AdGroup.explorer_auto_optimizer_setting with AdGroup.optimized_targeting_enabled to support optimized targeting. This is for the following AdvertisingChannelType: DISPLAY, VIDEO, DISCOVERY. This field is for allowlisted customers only.

Added several new enum values to CampaignError: AVERAGE_DAILY_SPEND_TOO_HIGH, CANNOT_ATTACH_TO_REMOVED_CAMPAIGN_GROUP, CANNOT_ATTACH_TO_BIDDING_STRATEGY, CANNOT_CHANGE_BUDGET_PERIOD
CANNOT_CREATE_DRAFT_CAMPAIGN, CANNOT_CREATE_MORE_THAN_ONE_DRAFT_CAMPAIGN, NOT_ENOUGH_CONVERSIONS
CANNOT_SET_MORE_THAN_ONE_CONVERSION_ACTION, NOT_COMPATIBLE_WITH_BUDGET_TYPE, NOT_COMPATIBLE_WITH_UPLOAD_CLICKS_CONVERSION, TRIAL_MUST_USE_SAME_BUDGET_AS_BASE, INVALID_EXCLUDED_PARENT_ASSET_SET_TYPE

Conversions

ConversionUploadError.CUSTOMER_NOT_ACCEPTED_CUSTOMER_DATA_TERMS will be returned if you upload a ClickConversion with user_identifiers set using ConversionUploadService.UploadClickConversion, but have not accepted the customer data terms.

ConversionUploadError.CLICK_CONVERSION_ALREADY_EXISTS will be returned if you try to upload the same combination of gbraid, conversion_action, and conversion_date_time on different days.

ConversionUploadError.CUSTOMER_NOT_ENABLED_ENHANCED_CONVERSIONS_FOR_LEADS will be returned if you haven’t followed the setup instructions before using enhanced conversions for leads.

Added ConversionActionType.WEBPAGE_CODELESS to represent conversions created from website events.

Criteria

Added CampaignCriterion.local_service_id and LocalServiceIdInfo to allow for adding and removing services an advertiser serves to a Local Services Campaign.

CampaignCriterionError.AT_LEAST_ONE_LOCAL_SERVICE_ID_CRITERION_REQUIRED_FOR_LOCAL_SERVICES_CAMPAIGN will be returned if you attempt to remove the last campaign criterion that contains local_service_id from a Local Services Campaign.

CampaignCriterionError.LOCAL_SERVICE_ID_NOT_FOUND_FOR_CATEGORY will be returned if you attempt to add a campaign criterion that contains local_service_id that is invalid for the category of your Local Service campaign. You can get information about the category by fetching campaign.local_services_campaign_settings.category_bids.

Errors

Starting in v13, the error codes returned for some invalid operations have changed for the following fields.

Hotel & Travel

Added support for Performance Max for travel goals with the following new fields, resources, and enums: Fields Campaign.hotel_property_asset_set, AssetSet.hotel_property_data and HotelPropertyData, Asset.hotel_property_asset and HotelPropertyAsset. Enums: Added HOTEL_PROPERTY to:
AssetSetType, AssetType, AssetFieldType, AssetGroupAssetError.HOTEL_PROPERTY_ASSET_NOT_LINKED_TO_CAMPAIGN, CampaignError.ASSET_SET_NOT_A_HOTEL_PROPERTY_ASSET_SET, CampaignError.HOTEL_PROPERTY_ASSET_SET_ONLY_FOR_PERFORMANCE_MAX_FOR_TRAVEL_GOALS

Closed allowlisted customers only: Added TravelAssetSuggestionService to suggest required images and text assets (such as headlines, descriptions, long descriptions) to be used to create asset groups in Performance Max for travel goal campaigns.

Allowlisted customers only: Added support for Things to do ads campaigns by adding the following new fields, resources, and enums: Fields, Enums, For campaign creation, For ad group creation,
Errors, Reports, travel_performance_view, travel_activity_group_view

Recommendations

The following feed-based recommendations are replaced with asset-based recommendations:
Recommendation.call_extension_recommendation replaced by Recommendation.call_asset_recommendation
Recommendation.callout_extension_recommendation replaced by Recommendation.callout_asset_recommendation
Recommendation.sitelink_extension_recommendation replaced by Recommendation.sitelink_asset_recommendation

Added Recommendation.campaigns to show the campaigns targeted by the recommendation.
Removed ResponsiveSearchAdAssetRecommendation.current_ad.

Shopping

Removed ProductBiddingCategoryInfo.country_code.

Added support for segments.product_feed_label in shopping_performance_view.

Video

Removed PreferredContentInfo and its reference from AdGroupBidModifier.

Added call-to-action fields for video bumper ads: VideoBumperInStreamAdInfo.action_button_label, VideoBumperInStreamAdInfo.action_headline

Added TargetCpm.target_frequency_goal and TargetCpmTargetFrequencyGoal to support providing additional details about the goal of the Target CPM bidding strategy.

Added AdvertisingChannelSubType.VIDEO_REACH_TARGET_FREQUENCY.

Added PlacementType.GOOGLE_PRODUCTS.

Forum discussion at Twitter.

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Daily Search Forum Recap: October 11, 2024

Published

11 hours ago

October 12, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are seeing more signs of intense Google Search ranking volatility. Google is now showing sites hit by HCU or core updates in the AI Overview links/citations. Google Search is missing the video tab in search for some users. Google spoke about when your robots.txt is unavailable. Google added edit and delete buttons next to your reviews. Bing is testing “best list of” carousels in search. And I posted the SEO video recap this morning.

Tonight is Yom Kippur – which those who observe the holiday an easy and meaningful fast. Also, if I have upset anyone in any way with something I’ve posted here or said or written, I hope you can accept my apology. I will try to do better next year.

Search Engine Roundtable Stories:

Google Search Ranking Volatility Rumbling Again October 10th

Can you believe it, it has been over a week since I reported on any Google Search ranking algorithm updates or volatility. Over the past 24-hours or so, the level of chatter have spiked, along with many of the third-party Google Search ranking tracking tools.

Google AI Overviews Not Linking To Sites Hit By Helpful Content Update

Google’s AI Overviews seem to not show citations or link to sites that were hit by the helpful content update (and probably core updates), even when you ask the AI Overview directly about that site and even if that site is ranking well for that query in the traditional Google search results.

Google Search Missing Video Tab For Some Users – Bug?

Google Search seems to be missing the video tab under the search bar for some searchers. I suspect this is some sort of weird bug, there is no way in my mind that Google will do away with the ability to search for videos.

Google: Robots.txt Is Unreachable, Other Pages Reachability Matter

There is this interesting conversation on LinkedIn around a robots.txt serves a 503 for two months and the rest of the site is available. Gary Illyes from Google said that when other pages on the site are reachable and available, that makes a big difference, but when those other pages are not, then “you’re out of luck,” he wrote.

Bing Tests Best List Of Carousel

Microsoft is testing a new Bing Search carousel titled “Best list of X.” It can be the best list of PPC agencies or other queries that Bing wants to show you the best list of.

Google Adds Edit & Delete Button Links To Your Reviews

Google has added an edit and delete button link next to the reviews you added to a Google Business Profile listing. This gives the reviewer a quicker method to modify or remove the review they left for a business.

Google 5k Run

Here is a video I found on Instagram of a 5k run at Google. This is called the Global Google 5k Run. I embed the video below.

Search News Buzz Video Recap: DOJ May Breakup Google, Ranking Volatility, Quick View Theft, Google Web Creator Event, Google Ads & More Search News

Google may be forced to breakup, the DOJ is leaning towards forcing that and more as a remedy to its monopoly ruling. This morning we are seeing a spike in Google Search ranking volatility. Google is testing quick view, where….

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Daily Search Forum Recap: October 10, 2024

Published

2 days ago

October 10, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Local Service Ads will require advertisers to have a Google Business Profile next month. Google is testing a Quick view button in search that gives searchers no reason to look at your site. Google may have 9,000 ad campaigns created every second. Google is testing verified labels for retailers in the product search results. Google is expanding store ratings to more countries.

Search Engine Roundtable Stories:

Google Tests Quick View Button For Recipes That Keep You On Google

Google is testing placing a “quick view” button overlayed on the images on recipes within Google Search. The crazy part is that clicking on “Quick view” keeps you on Google while giving you a snapshot of the content from the publisher, without sending that traffic to the publisher.

Google Local Service Ads To Soon Require Google Business Profile

Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, “By Thursday, November 21, 2024, your Local Services ad will need a matching Google Business Profile to continue appearing in search results and to display your customer reviews.”

9,000 Google Ads Campaigns Created Every Second???

Thomas Eccel posted a guess, trying to figure out how many Google Ads campaigns are created in a timeframe. He said if the ad campaigns are issued in sequential order, based on his calculations, 9,000 ad campaigns are created on Google Ads every second.

Google Search Tests Verified Labels For Product Results

Back in August we reported that Google was testing showing verified badges, verification labels, in the organic search results. Well, now Google is testing the verified label on the detailed product results overlay, on retailer listings.

Google Store Ratings Now Available In India, Australia, Canada & UK

Google is rolling out the Store ratings feature beyond US Search. It is rolling out to searchers in Australia, Canada, India and the United Kingdom. Although, we’ve seen examples of Google showing them in Australia and other countries over the years, I guess as a test.

Google Noogler Bison Again

We have a photo of this Google Bison from 2018. It looks to be in the same condition but moved from its previous location. It also looks angry…

Other Great Search Threads:

We’re now seeing AI Overviews appearing for non signed-in users in the UK, ZA, NZ, SG, KE – well countries where English is commonly spoken., Authoritas on X

I’m sure it’ll be a great event! Unfortunately, I’m only able to make it virtually this time :-/. Martin’s there though, he’s pretty cool too!, John Mueller on LinkedIn

That’s a fantastic question and right upfront: I don’t have an answer, but I have an idea., Martin Splitt on LinkedIn

You know how sometimes you’re certain you had a good reason to do something, later on forget why, but continue doing it just in case there’s still a good reason? That’s why. 🙂, John Mueller on Mastodon

Search Engine Land Stories:

Feedback:

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Daily Search Forum Recap: October 9, 2024

Published

3 days ago

October 9, 2024

Entireweb News Bot

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

DOJ may breakup Google and worse, but the ruling won’t happen officially until next year. Google is testing what people are saying short videos. Google is testing card style knowledge panels on desktop. Google is testing most mentioned places. Google Ads cleaned up its side bar navigation. Google Business Profiles lets you reorder your menu items for your restaurant.

Search Engine Roundtable Stories:

DOJ May Breakup Google As Remedy To Monopoly Ruling

Late last night, the Department of Justice indicated that it was considering a possible breakup of Google as an antitrust remedy to its monopoly ruling. Of course, Google will appeal this decision, which will have this stuck in courts for years. A breakup is probably the most strict outcomes of this ruling that anyone expected.

Google Tests What People Are Saying Short Video Search Results

Google had this feature titled “What people are saying” that led to forums, in a list and text format. Now, Google is testing this same thing but it leads to short videos on TikTok and other platforms.

Google Tests Card Style Knowledge Panel Desktop Design

Google is testing its mobile design for knowledge panels on desktop. You can see the card formatted design for these knowledge panels on the desktop interface.

Google Search Tests Most Mentioned Places Carousel

Google is testing a new local search carousel named “Most Mentioned Places.” It seems to bring up local retail stores that have the product you are searching for. It shows local Google Business Profile listings, with the photo, and review summaries.

Google Drag & Drop Reorder Your Restaurant Menu Items

Google Business Profiles now lets you quickly reorder your menu items on your restaurant’s menu with drag-and-drop menus. This allows you to move menu items from section to section much faster and easier.

Google Ads Improved Console Sidebar Navigation

Google has made a small but useful change to the Google Ads sidebar navigation. It made the background white on sub-navigational elements, which helps differentiate between main menu options and sub-menu options.

Google Bike Window Stickup Sign

Here is a large window stick up sign or decal I found on Instagram. It looks a bit over the top but hey, that is why I am sharing it with you.