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Google Ads API Version 13.0 Now Out



Google Ads Api

Google has released Google Ads API version 13.0 and below is a list of what changed. The big changes include Performance max for travel goals and remarketing with rule-based user lists but there are tons of changes in version 13.

Version 12.0 was released in October 2022, Version 11.0 of the Google Ads API was released in June, and version 11.1 was in August. Also Version 10.1 was released on April 27, 2022 and version 10.0 was released on February 9, 2022. And Google has sunset the AdWords API on April 27th which will completely stop working at the end of July.

Google published a video of the major changes in 13.0:

Here is the full list of changes:


Account Management

  • Added ProductLinkService to support adding and removing a link between a Google Ads account and another product. This is similar to the Linked accounts view in the Google Ads UI. In this version, only Customer Match data partner linking is supported.


  • Added the following fields to Customer to track the migration status of location and image assets: location_asset_auto_migration_done, image_asset_auto_migration_done, location_asset_auto_migration_done_time, image_asset_auto_migration_done_time.
  • Added the following fields to CustomerAsset, CampaignAsset, AdGroupAsset: primary_status, primary_status_details, primary_status_reasons
  • Added Asset.field_type_policy_summaries to return information about policy summaries for each field type.
  • Asset field types; Added AssetFieldType.BUSINESS_LOGO., Added support for setting CampaignAsset.field_type to the following values: AssetFieldType.BUSINESS_NAME, AssetFieldType.BUSINESS_LOGO
  • Added INVALID_EXCLUDED_PARENT_ASSET_SET_TYPE to, AdGroupError, CampaignError


  • Removed CombinedRuleUserListInfo and ExpressionRuleUserListInfo and their references from RuleBasedUserListInfo. Use FlexibleUserListInfo instead.
  • Added QualifyingQuestion and qualifying_question to support returning details about qualifying questions of lead form assets. When advertisers suggest a qualifying question, it’ll be reviewed and approved before being used in the lead forms.

Batch Jobs

  • Added BatchJobMetadata.execution_limit_seconds to return the limit of execution in seconds. Batch jobs will be canceled if their execution time is longer than specified in this field.


  • Added InvalidActivitySummary to allow for returning more details about the invalid activity for the invoice.
  • Added AccountBudgetProposalError.CANCELED_BILLING_SETUP.


  • Added SmartCampaignSettingService.GetSmartCampaignStatus for retrieving a more aggregated view of assets belonging to the Smart campaign. This should be preferred over other status fields—for example, Campaign.primary_status or Campaign.primary_status_reasons for Smart campaigns.
  • Replaced AdGroup.explorer_auto_optimizer_setting with AdGroup.optimized_targeting_enabled to support optimized targeting. This is for the following AdvertisingChannelType: DISPLAY, VIDEO, DISCOVERY. This field is for allowlisted customers only.


  • ConversionUploadError.CUSTOMER_NOT_ACCEPTED_CUSTOMER_DATA_TERMS will be returned if you upload a ClickConversion with user_identifiers set using ConversionUploadService.UploadClickConversion, but have not accepted the customer data terms.
  • ConversionUploadError.CLICK_CONVERSION_ALREADY_EXISTS will be returned if you try to upload the same combination of gbraid, conversion_action, and conversion_date_time on different days.
  • ConversionUploadError.CUSTOMER_NOT_ENABLED_ENHANCED_CONVERSIONS_FOR_LEADS will be returned if you haven’t followed the setup instructions before using enhanced conversions for leads.
  • Added ConversionActionType.WEBPAGE_CODELESS to represent conversions created from website events.


  • Added CampaignCriterion.local_service_id and LocalServiceIdInfo to allow for adding and removing services an advertiser serves to a Local Services Campaign.
  • CampaignCriterionError.AT_LEAST_ONE_LOCAL_SERVICE_ID_CRITERION_REQUIRED_FOR_LOCAL_SERVICES_CAMPAIGN will be returned if you attempt to remove the last campaign criterion that contains local_service_id from a Local Services Campaign.
  • CampaignCriterionError.LOCAL_SERVICE_ID_NOT_FOUND_FOR_CATEGORY will be returned if you attempt to add a campaign criterion that contains local_service_id that is invalid for the category of your Local Service campaign. You can get information about the category by fetching campaign.local_services_campaign_settings.category_bids.


  • Starting in v13, the error codes returned for some invalid operations have changed for the following fields.

Hotel & Travel

  • Added support for Performance Max for travel goals with the following new fields, resources, and enums: Fields Campaign.hotel_property_asset_set, AssetSet.hotel_property_data and HotelPropertyData, Asset.hotel_property_asset and HotelPropertyAsset. Enums: Added HOTEL_PROPERTY to:
  • Closed allowlisted customers only: Added TravelAssetSuggestionService to suggest required images and text assets (such as headlines, descriptions, long descriptions) to be used to create asset groups in Performance Max for travel goal campaigns.
  • Allowlisted customers only: Added support for Things to do ads campaigns by adding the following new fields, resources, and enums: Fields, Enums, For campaign creation, For ad group creation,
    Errors, Reports, travel_performance_view, travel_activity_group_view


  • The following feed-based recommendations are replaced with asset-based recommendations:
    Recommendation.call_extension_recommendation replaced by Recommendation.call_asset_recommendation
    Recommendation.callout_extension_recommendation replaced by Recommendation.callout_asset_recommendation
    Recommendation.sitelink_extension_recommendation replaced by Recommendation.sitelink_asset_recommendation
  • Added Recommendation.campaigns to show the campaigns targeted by the recommendation.
    Removed ResponsiveSearchAdAssetRecommendation.current_ad.


  • Removed ProductBiddingCategoryInfo.country_code.
  • Added support for segments.product_feed_label in shopping_performance_view.


  • Removed PreferredContentInfo and its reference from AdGroupBidModifier.
  • Added call-to-action fields for video bumper ads: VideoBumperInStreamAdInfo.action_button_label, VideoBumperInStreamAdInfo.action_headline
  • Added TargetCpm.target_frequency_goal and TargetCpmTargetFrequencyGoal to support providing additional details about the goal of the Target CPM bidding strategy.
  • Added AdvertisingChannelSubType.VIDEO_REACH_TARGET_FREQUENCY.
  • Added PlacementType.GOOGLE_PRODUCTS.

Forum discussion at Twitter.

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Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google



Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

We had two periods of Google Search ranking volatility this week, one last weekend and one on Thursday or so. Google court documents say search quality has improved and not degraded. Google dropped the see more results in the local panel this week for a period of time until it fixed that bug. Google also removed the news tab but that seemed like a bug also and was fixed. Google has a bug with the European hotel/travel results being hijacked. Google also broke the filetype search operator for a while. Google Analytics is seeing a lot of referral spam from Poland. There is new structured data carousel beta details. Google is testing a most-read articles carousel in the search results. Google is also testing popular opinions carousels. Google local panels is testing expandable menus. Google has this reviews disclaimer for “people like.” Google Analytics added new default Google Ads reports. Google Ads Performance Max placement reports to show the search partner network. Google Ads is testing limited by budget status color coding. Google Ads support reps may use Google Translate to chat with advertisers. Microsoft said it will bring back testing of Bing Deep Search. Google said that Microsoft tried selling Bing to Apple but Apple didn’t want it due to quality issues. A survey shows SEOs dislike Google more now than ever. And if you want to help sponsor those vlogs, go to That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here

Search Topics of Discussion:


Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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Early Signs Of Another Google Search Ranking Update On February 28/29



Google Logo Ranking Rocks Falling

I am seeing early signs of a possible Google Search ranking algorithm update starting yesterday, February 28th, and into today, February 29th. The chatter started to spike yesterday amongst the SEO community and some of the third-party rank tracking tools are showing a spike in volatility.

Again, Google has not confirmed an update in over 16-weeks now but we have had plenty of unconfirmed Google search ranking algorithm updates since then, including a weird one this past weekend.

Keep in mind, we are all waiting patiently for the next big Google update that Google has been promising since November.

So what are we seeing related to this possible unconfirmed Google Search update?

Google Tracking Tools:

Let’s start with what the tools are showing:















Advanced Web Rankings:






Cognitive SEO:




Some of the tools have not yet updated for the day, so I may come back here to update them later.


SEO Chatter

The SEO chatter is just starting up and most of the chatter I am seeing is coming from the comments area here (I’ll weed out the noise for you by embedding the relevant comments here) and some from WebmasterWorld:

Had a week (again) of amazing conversions – today, just dropped like a rock…here we go.

Anyone else experiencing low Traffic today??

Awful today. After 2 reasonable days

Yes. This week has been horrendous since Monday. I’ve hit the lowest low since September.

Google traffic was better than usual on Sunday and Monday, normally traffic is almost dead from Saturday to Monday. Today, however, things are looking bad. Google traffic so far is significantly lower than usual on a Tuesday. This back and forth is really getting on my nerves.

On Sunday I also noticed uphill traffic, then today when I woke up it was -20% and now -7%. They just move a paa higher or lower and the traffic suffers

Same here…Sunday and Monday very strong traffic. Tuesday off a cliff again. USA traffic is -22% at 4:30pm. The question is, when traffic is high is it converting?

Yesterday was a miserable day for me, as I expected. -43% compared to Sunday and Monday. Sistrix shows a drop of 5.1% for my website in its visibility index today. A look on my direct competitors shows that they have been hit even harder. Other websites that I monitor have also fallen sharply.

Maybe whatever rolled out over the past weekend reverted in some way?

Forum discussion at WebmasterWorld.

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Daily Search Forum Recap: February 27, 2024



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google’s local pack dropped the ability to see more results, for 16+ hours. Google Search’s travel/hotel listings are being hijacked in the EU regions. Google Analytics 4 now has a new default Google Ads report. Google Ads now color codes the limited by budget status. Microsoft wanted to sell Bing Search to Apple but Apple said it had quality issues, Google said.

Search Engine Roundtable Stories:

  • Google Drops Link To See More Local Results From Search Results

    Google has dropped the “more places,” “view all” and links to see more local results from the local pack, the places box, in the Google Search results. This happened last night around 5 pm ET, and I thought it was a bug, but so far, Google has not yet fixed the issue.

  • Google Europe Search Hijacking Bug With TripAdvisor, Booking, & More

    Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor,, and other legit sites in its search results but when you click on those listings, you’re taken to a different site, a spammy site.

  • Report: Microsoft Tried Selling Bing To Apple But Search Quality Issues Held It Back

    According to a court filing by Google, Microsoft tried to sell Bing, its search engine, to Apple but Apple did not want it because of search quality issues and lack of investment. Plus, Microsoft pitched Apple to make Bing the default search engine but that was rejected as well.

  • Google Analytics Adds New Default Google Ads Report

    Google Analytics seems to have added a new default Google Ads report to the performance reporting section. This is if you have linked your Google Analytics 4 profile with your Google Ads account.

  • Google Ads Limited By Budget Status Now Color Coded

    Google Ads now will use colors, like yellow and red background highlights, for the “limited by budget” status column. I assume a yellow indicator color is not as limited as a red indicator color.

  • Google Photos Sprinkle Waffle

    Here is an old photo I just recently found on Instagram but is from way back in 2015. It is of a fancy looking waffle in a Google Photos box, it looks delicious but by now I am sure it is pretty hard to eat.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps


Mobile & Voice



Search Features

Other Search


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


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