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Google Ads CPC Bug Inflates Click Prices

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Google Ads CPC Bug Inflates Click Prices

Google Ads posted about a bug that impacted some non-US campaigns cost per click (CPC) prices. Specifically that the CPCs were inflated. Some advertisers are reporting inflation numbers over 300 or 400 percent.

Google said it was just non-US campaigns, but it seems like some are complaining about US campaigns as well.

Google wrote “We’re aware that a subset of non-US campaigns are affected by a technical issue causing cost-per-click (CPC) to be incorrectly inflated.” Google didn’t initially give a time of when this would be fixed. Google added that this was escalated yesterday afternoon and wrote “we’re aware of a problem with Google Ads affecting a significant subset of users.”

Google this morning posted an update, it is not fixed, but wrote “Our team is continuing to investigate this issue. We will provide an update by May 25, 2022, 7:00 PM UTC with more information about this problem. Thank you for your patience.”

Here are some of what advertisers are seeing in terms of price surges:

Google had a similar bug in November 2021 where Google ultimately refunded advertisers for the overages.

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Forum discussion at Twitter.

Update: At 2:57pm ET, Google fixed the issue and wrote:

The problem with Google Ads has been resolved. We apologize for the inconvenience and thank you for your patience and continued support.

The earlier issue causing inflated cost-per-click (CPC) has been mitigated. No action is required but you may see ongoing impact to reporting while we work to repair data before month end.

Source: www.seroundtable.com

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Google Auto Knowledge Panel Labels Hybrid & Electric Vehicles With Green Font

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Google Auto Knowledge Panel Labels Hybrid & Electric Vehicles With Green Font

Google Search has a knowledge panel for automobile and car related searches. If you search for a vehicle where there is an electric and/or hybrid option available, Google will say “hybrid available” and put that font in green.

This was spotted by Melissa Fach who said on Twitter “Haven’t seen this in KPs before – the “hybrid available” in green.”

Here is her screenshot:

Here is when there are ICE (internal combustion engine) and hybrid options:

And here is when there is electric vehicles:

Google wants you to go green with your next vehicle I guess.

Forum discussion at Twitter.

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Source: www.seroundtable.com

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