PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can...
Are you just getting started with a Google Ads campaign for your website? Do you want to understand the different ad extensions that are available to...
Are you just getting started with a Google Ads campaign for your website? Want to understand the different ad extensions that are available to you? The...
In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then...
Whether you’re running ads for a product you sell, or using affiliate links in your blog content, knowing exactly which links are getting the most clicks—and,...
What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s...
Marcus Tober at Semrush, a respected search marketing platform, published a new zero-click study that puts zero clicks across Google on average at 25% of all...
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to...
Average cost per click (CPC) is top of everyone’s mind – the lower the CPC, the more clicks you can fit into your budget. There have...
The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots...