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Google Ads New Destination Not Accessible Policy

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Google Ads New Destination Not Accessible Policy


Google Ads announced it is adding a new “destination not accessible” policy under the Google destination requirements policy. Google is also making changes and clarifications to the document overall. Google said the changes go into enforcement March 21, 2022.

Destination not accessible policy

The new independent destination not accessible policy is part of the overall Destination Requirements category for ads related to a destination’s access limitation. Google said that this policy will also “provide self-service appeals management for advertisers.”

These include pages that lead to error messages such as “This site is not accessible in your location” or “down for maintenance” that were previously enforced under the “Destination not working” policy. The new policy language will say “Not allowed Destinations that are not accessible in the targeted location.”

Here are some of the examples Google provided including a “site that displays a location based access limitation message in the targeted location (e.g. “This site is not accessible in your location”); a site that displays other messaging related to access limitations in the targeted location (e.g. “you do not have permission to access this page”).”

Other changes to the destination requirements

Google said it is clarifying the guidelines for “Insufficient Original Content” policy under Destination requirements with updated language and clear examples. Additionally, error messages such as “Site under construction or coming soon” that were previously enforced under “Destination Not Working” policy will now be enforced under the “Insufficient Original Content” policy, specifically the guideline related to “parked domains” for improved policy alignment. Updated language will read “Not allowed Destinations that display a message of the destination not providing any services.”

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Here are some of the examples Google provided a parked domain, a site that is only intended to reserve a web address, displaying “Under Construction”, “Coming Soon” or similar messages.

Google is also updating the examples under the “Destination Not Working” policy for improved clarity and understanding. Updated language will read “not allowed Destinations that don’t function properly or have been incorrectly set up.”

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Here are some of the examples Google provided “a site that returns an HTTP client or server error code; a site that returns an authentication error; a site that doesn’t work on common browsers and devices.”

Again, Google said the changes go into enforcement March 21, 2022.

Forum discussion at Twitter.



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Google Showing More Search Results With FAQ Rich Results

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Google Showing More Search Results With FAQ Rich Results

RankRanger is reporting that Google is now showing FAQ rich results in the Google search results five percentage points more often. The data shows Google is showing these FAQs for over 27% of queries, up from about 22% just days ago.

Here is the RankRanger chart from its tracking tool:

click for full size

That looks like a big increase but keep in mind, RankRanger lumps together FAQs with How To rich results in one for some reason.

Sadly, Mozcast is not picking up on this but anecdotal evidence does suggest an increase in these FAQ rich results.

Brodie Clark told me on Twitter “I’m mainly going off my client GSC data, which he said he “can’t share publicly unfortunately.”

I did ask RankRanger to confirm all is good with their data and they did this morning saying “We just looked into this. The data is correct and happened on both mobile and desktop.”

Are you all noticing more FAQ rich results showing for your site, they may look like this:

Glenn Gabe is noticing, he just posted after this story went live:

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And more from Brodie:

Forum discussion at Twitter.

Source: www.seroundtable.com

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