SEARCHENGINES
Google Says No Plans For Keyword Tab For Performance Max But Negative Keywords Is Coming
Ginny Marvin, the Google Ads Liaison said on Twitter that there are no plans for a keyword tab in Performance Max campaigns but there are plans for to support negative keywords for brand safety at the account level.
This news comes after Chris Ridley shared a screenshot on Twitter of his Google Ads representative’s screen. Chris said “My Google Ads rep has just screen shared with me while viewing my PMax campaign and I can confirm they have a “Keywords” tab within the campaign. See attached images showing the same PMax campaign.” Here is that screenshot:
Ginny Marvin responded to this saying “There are no current plans for a keyword tab in PMax. There are, however, plans to support negative keywords for brand safety at the account level.”
So more to come for performance max campaigns in Google Ads…
Forum discussion at Twitter.
SEARCHENGINES
Google Updates Video Best Practices For Thumbnail Transparency
Google has added one line to its video best practices document explaining that you should have at least 80% of your thumbnail pixels have little or no transparency to enable video indexing.
The new line was added over here and says “Transparency: At least 80% of the thumbnail’s pixels must have an alpha (transparency) value greater than 250.”
This is specifically under the “ensure your videos can be indexed” section of the document.
So if you want those videos or video thumbnails indexed, make sure they are not that transparent.
Forum discussion at Twitter.
Source: www.seroundtable.com
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