Google Ads New Setup Ad Groups Column Options

Google is adding a new set of data metrics to the Google Ads ad groups column reports. The new options are under a section called “Setup” and include eight new metrics.

These new data metrics include:

• Number of eligible images
• Number of eligible responsive search ads
• Numebr of eligible ads
• Number of eligible sitelinks (upgraded)
• Numebr of disapproved keywords
• Number of eligible sitelinks (legacy)
• Number of eligible keywords
• Ad strength details
• Number of disapproved ads

Here is a screenshot from Steve Seeley on Twitter:

More from Google on this:

Hi Nicole & Steve, The Setup Columns are new & still rolling out. When available, you’ll find them in Campaigns & Ad Groups tables to help you quickly identify any campaign/adgroup setup issues. More here: https://t.co/PA9ULQNVKH

— AdsLiaison (@adsliaison) September 7, 2022

What do you think of these new columns?

Forum discussion at Twitter.