How we got 75% more e-commerce orders in a single A/B test for this major brand

How we got 75% more e-commerce orders in a single A/B test for this major brand

The Conversion Wizards, a conversion rate optimization (CRO) consultancy, was entrusted with boosting the conversion rates of a multibillion dollar company. We used research to optimize the page and ran…

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WhatsApp is adding a ‘best quality’ setting for sending photos and videos

Kris Holt Contributor Kris Holt is a contributing writer at Engadget. WhatsApp is working on a setting that will let users more easily bypass its iffy image compression and send photos…

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3 guiding principles for CEOs who post on Twitter

Lisa W. Liu Contributor Lisa W. Liu is a senior partner at The Mitzel Group, where her practice focuses on business and immigration issues. A CEO’s fiduciary duties to their…

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5 tips for brands that want to succeed in the new era of influencer marketing

Eric Dahan Contributor Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer marketing. If I told you a decade ago that a…

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Twitter’s acquisition strategy: Eat the public conversation

Evan J. Zimmerman Contributor Evan J. Zimmerman is the founder and CEO of Drift, a genomics software company, and chairman of Jovono, a venture capital firm. More posts by this…

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5 predictions for the future of e-commerce

Ethan Choi Contributor Ethan Choi is a partner at Accel, where he invests in SaaS companies that are redefining workflow and collaboration, enterprise automation and e-commerce infrastructure. He also focuses…

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Big Tech companies cannot be trusted to self-regulate: We need Congress to act

Arisha Hatch Contributor Arisha Hatch is Vice President and Chief of Campaigns at Color Of Change. It’s been two months since Donald Trump was kicked off of social media following…

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Facebook can save itself by becoming a B Corporation

Ann Florini Contributor Ann Florini is Clinical Professor at Thunderbird School of Global Management at the Arizona State University. Brett Hurt Contributor As Facebook confronts outrage among its employees and…

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3 strategies for elevating brand authority in 2021

Amanda Milligan Contributor Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks,…

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Reducing the spread of misinformation on social media: What would a do-over look like?

Evelyn Gosnell Contributor Evelyn Gosnell is a managing director at Irrational Labs, a behavioral research and design consultancy. Richard Mathera Contributor Richard Mathera is a managing director at Irrational Labs,…

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