SEARCHENGINES
Google Ads Testing New Ad Extension Icons

Google may be testing new Google Ads extension icons in the search results. Khushal Bherwani spotted these and notified me of these on Twitter, and I think they are new. New contact us and buy now icons are being placed in the Google search ad snippet.
I personally cannot replicate but here are some of his photos he posted to Twitter:
He also asked if having them show up twice is normal – truth is, it might be two different extensions. The sitelinks extensions and the call or buy extensions seperately.
Have you seen these icons before?
Here are more screenshots:
May be not new? Seen double extension (both redirect to same url) in search ad. With new icon , like Contact Us ,Buy now. @rustybrick pic.twitter.com/3mIrptjs5v
— Khushal Bherwani (@b4k_khushal) March 21, 2022
Forum discussion Twitter.
SEARCHENGINES
Jeff Ferguson On Starting His Own Digital Marketing Agency

In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency. Jeff explained how he was working at this arbitrage company, and they were not profitable for a decade, and then overnight, he helped them become profitable, and they were making a ton of money. But they didn’t do it right, and eventually, they took a major hit. So he was offered a package to leave but picked up doing consulting during that time. He ran his agency for ten years before merging with Amplitude Digital.
He loves agency life and doing his own thing. He is at a point in life where doing his own thing and owning his agency is where he wants to be. He does write a lot of content; he shares a lot of advice on Twitter and Facebook.
You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.
You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.
Forum discussion at YouTube.
SEARCHENGINES
Google Pier 57 Display Wall

Here is one of the many walls at the new Google Pier 57 location. You can see they set up a display wall that houses a Google surfboard, Google letters, Android figurine, and much more.
I spotted this on Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
SEARCHENGINES
Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.
He posted this on Instagram.
This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.
-
SEARCHENGINES4 days ago
Google Publishes A New SEO Case Study
-
OTHER5 days ago
Now the internet’s fighting over old scrollbar designs
-
PPC5 days ago
7 Ways to Optimize Your LinkedIn Ads for Peak Performance
-
PPC6 days ago
How to Create an Editorial Calendar (+Free Template!)
-
MARKETING6 days ago
Feds finally file anti-monopoly suit over Google’s adtech
-
SEARCHENGINES7 days ago
Possible Bing Algorithm Update on January 18, 2023
-
SEO7 days ago
TikTok Staff Can Decide What Goes Viral
-
AMAZON4 days ago
41 Super Practical Valentine’s Day Gifts Of 2023