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Google Ads To Update Policy On Ads That Offer Rewards

Published

2 months ago

on

Google Robot Gifts

Google Ads later this month will update its policies for ads that offer rewards to allow indirect or non-monetary items to be offered as rewards. This policy change will happen on October 31, 2023.

Google said that direct monetary items remain disallowed as rewards under any circumstance, so there is no change there.

I received this email via my AdMob ads account but some AdSense publishers are receiving it as well.

Google wrote that there are three conditions to this exception:

(1) The reward is only redeemable and usable for an item or service within the publisher’s platform, website or app;

(2) The reward is non-transferable; and

(3) Rewards that are a discount or voucher for physical items must not exceed 25% of the item’s total value.

The email goes on to say:

For the purposes of the updated policies:

  • “Direct monetary items” mean any form of legal tender, or other modes of payment that can be used directly to purchase goods or services in the real world. Examples: Cash, cryptocurrency, gift card

  • “Indirect or non-monetary items” mean anything with monetary value but which is not a direct mode of payment in the real world, or anything that does not have monetary value in the real world. Examples: Discounts, loyalty rewards or points, product free shipping, product or service free trial, game character extra life, game character skin

  • “Non-transferable” means a reward that is only redeemable and usable by the same user who received it, and is not directly convertible into direct monetary items or items that can be transferred to a third party. Examples: A discount code, loyalty points or a game item that is only redeemable and usable by a specific user through their logged-in account, and cannot be directly converted into cash or used to purchase any item that can be transferred to another person

Google wrote, “Please review the update to determine if it affects your ad units that offer rewards. If your ad units that offer rewards were previously disapproved but you believe they should no longer be disapproved following the update, you may request a review or appeal on or after 31 October 2023. Learn more about requesting a review or appeal.”

Here is a screenshot of the email I received:

Google Ads To Update Policy On Ads That Offer Rewards

Here is someone else who received this:

Forum discussion at X.



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Bing Chat / Microsoft Copilot Balanced Mode Used 70% Of The Time With Creative & Precise Mode At 15% Each

Published

3 hours ago

on

November 29, 2023

By

Bing Robot Doing Math

Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly known as Bing Chat, are used. There is Balanced mode, creative mode and precise mode. Balanced mode gets 60-70% of the usages, whereas the other two modes get about 15% each.

Mikhail wrote on X, “Balanced is the most popular, maybe 60-70% of the people (it is the fastest and the default). Creative and Precise are 15%-ish each.”

Bing Chat Copilot Modes

Here are those posts:

Bing Chat Usage Post

I thought creative mode would get more usage than precise mode because of the image generation aspect but I guess I was wrong.

To learn more about these chat modes, read this story.

Forum discussion at X.



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Most SEOs Believe Google’s November Core & Reviews Updates Will Complete In December

Published

19 hours ago

on

November 28, 2023

By

Google Robot Waiting By Computer

The Google November 2023 core update and Google November 2023 reviews update are still both rolling out, and we have no estimated time of when they will finish rolling out. Both are well past their estimated two-week rollout period. I ran a poll yesterday asking SEOs when they think it will be done, and most said in December and not in the next few days left of November.

The poll had just under 600 votes in 24-hours and 79% said the update will be completed in December and 21% said in the last days remaining in November. I posted the poll on X – here it is:

Personally, I thought it would be done by now and I still think it will be done in the next day or so – but I am wrong a lot. 🙂

I do hope it is done today so they can roll out the Christmas holiday update (kidding…).

Forum discussion at X.

Update: I’ll have a story tomorrow but at least one of the updates is done in November:



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Google Search Console Was Down Today

Published

1 day ago

on

November 28, 2023

By

Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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