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Google AdSense Launches Related Search For Content Pages

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Google AdSense Launches Related Search For Content Pages

Google has announced a new AdSense ad unit named related search for content pages. The feature embeds ads that displays search terms related to the content of the pages your users are reading.

Here is what they look like:

It somewhat reminds me of the AdSense link unit types which Google retired last year. So I guess they are bringing this back in some form under the name of related search for content pages.

Using related search on your content pages “can encourage your users to explore relevant topics on your site and engage with search ads,” Google said.

To use related search on your content pages, you need to complete the necessary contracting steps for AdSense for Search. Google said you will need to contact your account manager to activate AdSense for Search for your AdSense account. You need to comply with the custom search ads policies and the AdSense for Search policies.

You can create related search units in your AdSense account, style them to match the look and feel of your site, and start using them with a simple code change.

Google has a large help document on this ad unit going over the benefits, requirements, how to create these ads, reporting and most importantly the best practices.

Here are some of those best practices:

  • Place the related search unit in a prominent location on your pages to improve performance. Please review the requirements for related search.
  • Make sure there’s enough textual content on your content pages for related search to perform well on your site.
  • Don’t judge the performance of the related search unit for a few days after implementing related search. We recommend that you wait until the model has had a chance to optimize performance.
  • You can add the language parameter (hl) to your related search code to make sure AdSense shows related search terms in the language you desire.
  • (Optional) You can also provide your own search terms with the terms parameter in the related search request. This way, you have the opportunity to show more relevant terms to the page or to the user’s intent.
  • If you’re purchasing traffic for your content pages (i.e., incoming traffic in which a user arrives at the landing page of the related search for content unit by clicking an ad or a link on another site, and the ad or link is under your control), you’re required to pass the “ad creative text” with the referrerAdCreative parameter in the related search request.

Forum discussion at Twitter.


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The New AI Powered Microsoft Bing Is Really Impressive & Thought Out

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Bing New Home

Yesterday I was at the Microsoft office with dozens of other media folks (lots of famous YouTubers also) for Microsoft to showcase its next evolution of Bing, the co-pilot for the web powered by the upgraded ChatGPT.

I should start by saying the leaks were accurate representation of this but the demos were far more impressive. Microsoft posted its own blog post over here and my Search Engine Land coverage is here.

I will say, this is far more impressive and thought out than what Google rushed out with Bard on Monday. But Satya Nadella did say Microsoft has been working on this for a while, not just the AI and language models but also how to build it into search as an assistant, as an “intelligent agent” as he put it.

Microsoft showed how you can not only get wicked smart answers, that you’d expect from ChatGPT but also how the user experience in search works smoothly with it. The right side panel that shows you not just the answers, but also the attribution and other ways to expand on those answers. You can also toggle from search to your chat assistant, and the chat feature will just pick up from search and visa versa. It just works together, at least in the demo.

I will have full access to it soon but you can also request access at bing.com/new.

Here is the home page as I see it:

click for full size

Here is a screenshot Bing provided of the chat:

click for full size

I live tweeted the event, where I tried to capture as much of the demo as possible, here are those tweets:

I am in the back of the bus – was sitting across from iJustine:

They funneled us into a breakfast area:

Then we went to the keynote room and Sam from OpenAI was sitting right in front of me:

Then Satya took the stage:

Then Yusuf Mehdi took the stage:

More from Nicole on that over here.

There is a lot there but check out Techmeme – there is so much coverage of this and it is deserved. Also, Nicole did a test drive of the new Bing – her write up is here.

Finally, created this short vlog style video of my experience with this in person media event:

Forum discussion at Twitter & WebmasterWorld.



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Google Search Testing New Video Layout In Search

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Google Video Timeline

Google may be testing a new layout for videos it displays in the Google Search results. Google is testing a new format for how the videos show in the Google Search results.

This new format shows a larger video in the listings, as opposed to a smaller thumbnail image with more details. This was spotted by Khushal Bherwani on Twitter who shared the new and old screenshots.

New video format:

New Google Video Layout Search

Old video format:

Old Google Video Layout Search

Google has been testing and displaying larger video thumbnails for some time, as an FYI.

I am not sure which one I like more, I would have to pick I guess the smaller thumbnail?

Forum discussion at Twitter.



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Microsoft Bing Event Today – Expecting ChatGPT Search Integration

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Bing Phone Typing

I am currently in Seattle and headed to the Microsoft Campus in Redmond for an in-person press event. I decided to go, assuming it would be related to ChatGPT and Bing but Microsoft would not tell me what it was about, nor would Microsoft let us say we are going to the event. Then yesterday at 2pm, when the news broke about Google Bard (story will be here), Microsoft said we can talk about the event.

So the news is out there that there is a event, see Techmeme. The email Microsoft sent says, “Microsoft has some exciting news coming in February and we’d like to invite you to an in-person experience at the Microsoft Campus in Redmond.”

“We can’t share a lot more at this stage, but you won’t want to miss it. This invitation is for you only, but if you’re unable to attend please let us know and we’ll see if we can consider another of your teammates,” Microsoft added.

Then after the Google news came out, Microsoft sent an email saying, “In light of recent announcements, you may now acknowledge your participation in tomorrow’s briefing in Redmond, leveraging the language in the briefing invitation.”

So yea, this press event seems to be about the Bing ChatGPT solution. I am very much looking forward to seeing what Microsoft Bing has to show here and I’ll be sharing the news here, on Search Engine Land and likely will be tweeting a ton @rustybrick. So make sure to follow me on Twitter to see the latest from Bing on this news.

And we have this photo of Satya Nadella, CEO of Microsoft with Sam Altman of OpenAI together last night:

I am expecting this to look a lot like the Bing ChatGPT interface leaks we covered earlier. Here are those screenshots:

Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:

click for full size

Here is his screenshot of the results, the answers being returned:

click for full size

And here is the GIF he made of this:

Bing Search Chat Interface

More to come soon.

Forum discussion at WebmasterWorld.



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