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Google AdSense Launches Related Search For Content Pages

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Google AdSense Launches Related Search For Content Pages

Google has announced a new AdSense ad unit named related search for content pages. The feature embeds ads that displays search terms related to the content of the pages your users are reading.

Here is what they look like:

Google AdSense Launches Related Search For Content Pages

It somewhat reminds me of the AdSense link unit types which Google retired last year. So I guess they are bringing this back in some form under the name of related search for content pages.

Using related search on your content pages “can encourage your users to explore relevant topics on your site and engage with search ads,” Google said.

To use related search on your content pages, you need to complete the necessary contracting steps for AdSense for Search. Google said you will need to contact your account manager to activate AdSense for Search for your AdSense account. You need to comply with the custom search ads policies and the AdSense for Search policies.

You can create related search units in your AdSense account, style them to match the look and feel of your site, and start using them with a simple code change.

Google has a large help document on this ad unit going over the benefits, requirements, how to create these ads, reporting and most importantly the best practices.

Here are some of those best practices:

  • Place the related search unit in a prominent location on your pages to improve performance. Please review the requirements for related search.
  • Make sure there’s enough textual content on your content pages for related search to perform well on your site.
  • Don’t judge the performance of the related search unit for a few days after implementing related search. We recommend that you wait until the model has had a chance to optimize performance.
  • You can add the language parameter (hl) to your related search code to make sure AdSense shows related search terms in the language you desire.
  • (Optional) You can also provide your own search terms with the terms parameter in the related search request. This way, you have the opportunity to show more relevant terms to the page or to the user’s intent.
  • If you’re purchasing traffic for your content pages (i.e., incoming traffic in which a user arrives at the landing page of the related search for content unit by clicking an ad or a link on another site, and the ad or link is under your control), you’re required to pass the “ad creative text” with the referrerAdCreative parameter in the related search request.

Forum discussion at Twitter.


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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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