SEARCHENGINES
Google Again Disavows Negative SEO

Google has once again disavowed that negative SEO is an issue for SEOs, publishers, site owners or Google Search. Google has been telling the world not to worry about negative SEO and that if you are worried, feel free to use the disavow tool – not that it was designed for that purpose.
We’ve seen negative SEO extortion emails and mob-like threats requiring you to pay to remove those links and even companies hold clients hostage with these threats. Negative SEO has been a thing for ages and scammers and the like have been using it for years. Matt Cutts back in 2013 even addressed the issue and it has been ongoing since then. Google has been saying to not pay their threats any attention for years. If you are really concerned, when it comes to links, just disavow them. But overall, Google has said negative SEO is a waste of time – so don’t let it worry you.
In any event, John Mueller of Google disavowed these notions again, doubling down on Reddit when someone questions that Google themselves has said not to worry about negative SEO.
The person wrote on Reddit “Google realizes stuff like this and normally disavows them.” Someone then questioned it saying “How? Also can you point me in the direction of Google having stated this? I haven’t been able to find anything on it.” Then John Mueller himself replied saying “It’s true.”
Many many SEOs do not believe it but Google has been saying this for over a decade now.
There also may be confusion on what is considered negative SEO and not:
That’s usually more about XSS & hacked content. This can definitely negatively affect a site’s visibility in search. It’s always good to clean it up (and lock it down appropriately), even when there aren’t new links involved. Good work!
— 🦝 John (personal) 🦝 (@JohnMu) April 11, 2022
Forum discussion at Reddit.
Source: www.seroundtable.com
SEARCHENGINES
Microsoft Bing Search Menu Drop Down With Explore & Collect

Microsoft Bing is testing a new search bar interface on image search (I believe) where the search vertical options, such as web, videos, news, etc, are now presented in a drop-down bar and Bing added an “explore” and “collect” option across the bar instead.
This was spotted first by Frank Sandtmann and posted on Mastodon but I am also able to replicate this in Bing Image search. Here is a screenshot that you can click on and enlarge:
This was also spotted by Khushal Bherwani:
🆕 Bing with Explore and Image filters in Image search. pic.twitter.com/ttjenRpfLW
— Khushal Bherwani (@b4k_khushal) January 23, 2023
Frank wrote, “Today I spotted #Bing displaying a new navigation menu on their image #SERP. Now the usual elements can be accessed after clicking on a dropdown. In addition, two more elements are displayed: “Explore” and “Collect”.”
Do you prefer this interface? I get what Microsoft is trying to do here but to me, I might want to jump back to web results or maybe video results sooner than use explore or collect?
Forum discussion at Mastodon.
SEARCHENGINES
Google Publishes A New SEO Case Study

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.
As a reminder, recently, Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”
So I thought that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary went, I’ll show Barry and got a new one written up. Okay, I doubt that happened…
In any event, the new case study says, “Vimeo adopted Google’s new guidance for video players that use iframe embeds. The new indexifembedded rule paired with noindex allows markup to be attributed through embeds. Since applying this and VideoObject markup, Vimeo videos that are embedded on customer pages are eligible for indexing, without customers having to add markup themselves.”
They also used key moments; the case study reads, “To make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo Chapters, Google can automatically identify Key Moments.”
Anyway, check out the case study if you do any video SEO, it is an interesting one.
Just super interesting that there have been almost no new case studies in about 18 months and now we got a new one…
Forum discussion at Mastodon.
SEARCHENGINES
Generating Fake URLs On Competitors Site Shouldn’t Hurt The Site, Google Says

John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d worry about,” he added.
Mike Blazer asked John, “Bulk generate non-existing URLs on a competitor’s site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain.”
John replied on Mastodon saying, “I can’t imagine that having any effect. This is not something I’d worry about.”
Here is a screenshot of this conversation:
Do you agree?
Forum discussion at Mastodon.
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