Back in 2016, we covered how Google’s John Mueller said product pricing is not a web search ranking factor. Well, the same is true in 2022, six-years later. But this time, Danny Sullivan of Google explained why it is not a ranking factor.
Danny Sullivan said on Twitter “prices change all the time, so it wouldn’t be that useful of a ranking signal.” So one day a product price might be $5, but the next day, maybe you discount it to $4.80.
Many well run e-commerce sites change pricing on their products often based on many factors. Amazon is constantly changing the prices of their products, there are even websites devoted to tracking prices across these sites and Google Search has features to highlight pricing drops in search.
But would Google rank an iPhone case that sells for $5 in one store lower than a store that sells the same case for $4.80 – just based on the price change? The answer is no.
Danny did however say “you can, of course, sort by price if you choose or make use of some price filtering.”
Here are some of those tweets, but click through to see the full thread:
I’ll add that prices change all the time, so it wouldn’t be that useful of a ranking signal — which I don’t believe it is. You can, of course, sort by price if you choose or make use of some price filtering.
— Danny Sullivan (@dannysullivan) March 21, 2022
Forum discussion at Twitter.
Daily Search Forum Recap: September 26, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
FYI – I am offline Monday and Tuesday but here is a pre-scheduled newsletter with pre-scheduled stories I wrote. That is all.
Search Engine Roundtable Stories:
- Google Local Search Ranking Bug Fix Rolling Out
A couple of weeks ago we reported on a possible Google local search ranking update that turned out to not be an update but rather a bug. Well, that bug seems to be fixed or being fixed now and rankings are beginning to return for these local service area businesses.
- Google Search No Results Found Fishing Game Gone Fishing
A year ago, last November, Google started to show this GIF of a fishing bot of some sort when Google returned no results. Well, sometime in the past weeks or so, Google stopped showing this fishing man.
- Google Product Review Updates Still Get Periodic Updates That Google May Not Announce
Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every now and then as it sees fit, so far, Google confirmed five different product review updates.
- Google Updates Animal Sound Button In Search
Back in 2016, Google Search came out with a way to hear animal sounds in the knowledge panel. Google recently updated the play sound icon or button in Google Search to make it an animated GIF of animals coming out of the play button.
- Vlog #190: Marguarite Humphrey’s Career & Challenges Of Working With Large Franchises In Search Marketing
Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg and Cypress a lot for her career, which is always nice to hear.
- Google Dublin Stairs
Look at this mesmerizing photo of the staircases at the Google Dublin office. I also embedded more photos that I found on Instagram.
- Programming Note: Rosh Hashanah 5783 – Happy & Healthy Jewish New Year
This is a programming note that Monday and Tuesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline Monday and Tuesday, September 26th and September 27th.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.
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