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Google Again Says Product Prices Not A Ranking Factor

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Google Again Says Product Prices Not A Ranking Factor


Back in 2016, we covered how Google’s John Mueller said product pricing is not a web search ranking factor. Well, the same is true in 2022, six-years later. But this time, Danny Sullivan of Google explained why it is not a ranking factor.

Danny Sullivan said on Twitter “prices change all the time, so it wouldn’t be that useful of a ranking signal.” So one day a product price might be $5, but the next day, maybe you discount it to $4.80.

Many well run e-commerce sites change pricing on their products often based on many factors. Amazon is constantly changing the prices of their products, there are even websites devoted to tracking prices across these sites and Google Search has features to highlight pricing drops in search.

But would Google rank an iPhone case that sells for $5 in one store lower than a store that sells the same case for $4.80 – just based on the price change? The answer is no.

Danny did however say “you can, of course, sort by price if you choose or make use of some price filtering.”

Here are some of those tweets, but click through to see the full thread:

Forum discussion at Twitter.





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Daily Search Forum Recap: September 26, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


FYI – I am offline Monday and Tuesday but here is a pre-scheduled newsletter with pre-scheduled stories I wrote. That is all.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Advertisement

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.



Source: www.seroundtable.com

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