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Google Debates About Sharing More Details On Core Updates

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Google Debates About Sharing More Details On Core Updates


In the most recent Search Off The Record podcast, John Mueller, Gary Illyes and Martin Splitt debate about if and what they should share when it comes to the Google core updates.

It seems like Gary Illyes wants Google to share more specifics about what each update does so SEOs can act on it, but if not, stop announcing them all together. At least that is how I understood what he was saying.

John Mueller said SEOs still want confirmation that what they are seeing, even if it is obviously an update, is indeed confirmed by someone at Google.

The conversation on this topic starts around 11 minutes into the podcast:

John leads Gary with “So, Gary, are we announcing core updates?” In which Gary responds “We seem to announce score updates” Martin then asks Gary “are you happy with the way that we’re
doing it?” In which Gary said “I don’t know how to give an answer to that without getting fired.” Clearly, Gary has some strong opinions on this topic, which he did say right after “so I have very strong feelings about core updates in general.”

He said that “our team generally knows what we are doing when we are doing core updates or what the things in the core updates do, more specifically.” Gary then explains that most of the time it is the advice Google has been handing out for years, Gary said “in the vast majority of the cases, the things are just focusing on the guidelines that we’ve been publishing for the past 20 years. So basically, write good content, right, don’t buy links, whatever, I don’t know. So every single time we do one of these core updates, we are basically saying that… follow our guidelines, and that’s also our advice.”

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But Gary added that “if you are affected by these updates or if you want to learn more about it.” But what Google says is the same thing “here’s the Webmaster guidelines that you can check out or this post that is based on the Webmaster guidelines that you can check out.” “So then why are we publicizing the core updates?” He said it is “obvious that there was an
update,” “So I don’t know what’s the benefit of having communication about the core updates when we can say more about them,” he added. If Google can’t say more, then Gary thinks say nothing. But does Gary feel Google should say more?

Gary said “if we could give more guidance or more information about what’s in an update or how… Or what kind of site it’s affecting or content it’s affecting, then I would be all for it, but at the moment we cannot. And at the moment, we are just saying that: “Hello, there was a core update or incoming core update in two hours.” And then four weeks later, we are like: “Yeah, we are finished with this core update.”

Clearly, it seems Gary wants Google to be more transparent about the specific Google core updates and what they are doing.

In any event, the conversation is an interesting one to listen to, it is from about 11 minutes in through 20 minutes.

Glenn Gabe also understood this like I did:

Forum discussion at Twitter.

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Google Testing Search Results Without Descriptions Again

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Google Testing Search Results Without Descriptions Again


Google has confirmed it has been testing Google Search result listings without any descriptions, again. Google first tested this in 2015 and is now testing it again for the past couple of weeks.

Aishwarya Tapadar from Google confirmed this in a Google Web Search Help thread saying “this is a small experiment that will be ending in the next day or so.”

Here is a screenshot from that thread with what this looks like (click to enlarge):

click for full size

Aishwarya Tapadar from Google added “we appreciate your patience and apologize for any inconvenience.”

I am not a fan of search results without descriptions but I guess Google is collecting data for some legislation purposes?

Forum discussion at Google Web Search Help.



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Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More

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Google Algorithm Fluctuations, FLoC FLoPs, New Google Robots Tag & More


This week, we had another unconfirmed Google search ranking update on January 22nd. Google has admitted defeat with its FLoC cookieless proposal and is now going with Topics API. Google launched a new robots tag named indexifembedded that controls indexing of embedded content. Google Search Console had an image search reporting bug it is working to fix, it is just a reporting issue. Google Ads has new tools to help you transfer from smart shopping and local campaigns to performance max. Google probably won’t go live with a label in the search results that meet the page experience update criteria. Newzdash data shows that 67% of Google search results have duplicated top stories and web search results. An SEO poll shows that most SEOs agree that if Google gave 100% transparency in the search results it would lead to poorer quality results. A dental office is named Dentist Near Me but is that a good local SEO strategy? We also have an SEO poll on near me queries. Google’s John Mueller said there is no schema for product images in search. Google launched a new search refinement named People Search Next. Google Maps now shows “updates from customers” which might be a concern for review management. Google is deprecating the Google My Business API on April 20th, it will be replaced. Google is once against testing search results without snippet descriptions. Google confirms it is testing showing favicons in the search ads. Google image search related colored theme design. Google is discontinuing Cameos on Google. Google AdSense is separating out YouTube earnings with other earnings. Google Assistant now lets us say “stop” without saying “hey Google” first.And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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Sponsored by Sponsored by Duda, the website building platform ranked #1 in Google’s recent CWV report, is offering 15% OFF their annual plans with a special promo code for you at agency.duda.co/barry.

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Polestar At Google

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Polestar At Google


Here is a newish Polestar all electric car at the GooglePlex, the Google headquarters in Mountain View, California.

It was posted on Instagram where they wrote “Google’s Android Automotive OS was specifically designed for electric cars and Polestar is the first to have it.”

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.





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