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Google Debates About Sharing More Details On Core Updates

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2 years ago

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Google Debates About Sharing More Details On Core Updates

In the most recent Search Off The Record podcast, John Mueller, Gary Illyes and Martin Splitt debate about if and what they should share when it comes to the Google core updates.

It seems like Gary Illyes wants Google to share more specifics about what each update does so SEOs can act on it, but if not, stop announcing them all together. At least that is how I understood what he was saying.

John Mueller said SEOs still want confirmation that what they are seeing, even if it is obviously an update, is indeed confirmed by someone at Google.

The conversation on this topic starts around 11 minutes into the podcast:

John leads Gary with “So, Gary, are we announcing core updates?” In which Gary responds “We seem to announce score updates” Martin then asks Gary “are you happy with the way that we’re
doing it?” In which Gary said “I don’t know how to give an answer to that without getting fired.” Clearly, Gary has some strong opinions on this topic, which he did say right after “so I have very strong feelings about core updates in general.”

He said that “our team generally knows what we are doing when we are doing core updates or what the things in the core updates do, more specifically.” Gary then explains that most of the time it is the advice Google has been handing out for years, Gary said “in the vast majority of the cases, the things are just focusing on the guidelines that we’ve been publishing for the past 20 years. So basically, write good content, right, don’t buy links, whatever, I don’t know. So every single time we do one of these core updates, we are basically saying that… follow our guidelines, and that’s also our advice.”

But Gary added that “if you are affected by these updates or if you want to learn more about it.” But what Google says is the same thing “here’s the Webmaster guidelines that you can check out or this post that is based on the Webmaster guidelines that you can check out.” “So then why are we publicizing the core updates?” He said it is “obvious that there was an
update,” “So I don’t know what’s the benefit of having communication about the core updates when we can say more about them,” he added. If Google can’t say more, then Gary thinks say nothing. But does Gary feel Google should say more?

Gary said “if we could give more guidance or more information about what’s in an update or how… Or what kind of site it’s affecting or content it’s affecting, then I would be all for it, but at the moment we cannot. And at the moment, we are just saying that: “Hello, there was a core update or incoming core update in two hours.” And then four weeks later, we are like: “Yeah, we are finished with this core update.”

Clearly, it seems Gary wants Google to be more transparent about the specific Google core updates and what they are doing.

In any event, the conversation is an interesting one to listen to, it is from about 11 minutes in through 20 minutes.

Glenn Gabe also understood this like I did:

Forum discussion at Twitter.




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Google Discover Showing Older Content Since Follow Feature Arrived

Published

10 hours ago

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December 2, 2023

By

Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

Forum discussion at X.



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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

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1 day ago

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December 2, 2023

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Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console and Rich Results test support. Google’s crawl rate setting is going away soon. Google Search Console went down a couple of times this week. Google spoke about the SEO value of bringing back 404 pages for links. Did you see the Google patent for what appears to be SGE? Microsoft is working to bring GPT-4 Turbo to Copilot and Bing Chat. Google Ads won’t allow personalized ads for consumer finance topics in February 2024. Google Local Service Ads has new impression metrics. Google Ads released its Ads API schedule for 2024. Google is testing Gray accepted labels in the search results. Google is testing line separators between sitelinks. Google is testing an interview label for news results. Google local photos is testing hearts and other emotion reactions. Google is testing removing the cache link from the search result listings. Google’s head of search ads, Jerry Dischler, is stepping down after 15 years. And I’ve been covering the search industry and search for 20 years now. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.

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Generative Summaries For Search Results

Published

2 days ago

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December 1, 2023

By

Google Professor Robot

Google has a published patent named “Generative summaries for search results” which is believed to be the patent behind the Search Generative Experience launch we saw earlier this year. This patent was filed on March 20, 2023 and approved on September 26, 2023 under the patent ID US11769017B1.

Juan Gonzalez Villa posted a thread on X breaking it down, which I will embed below so you can read it.

The abstract reads:

At least selectively utilizing a large language model (LLM) in generating a natural language (NL) based summary to be rendered in response to a query. In some implementations, in generating the NL based summary additional content is processed using the LLM. The additional content is in addition to query content of the query itself and, in generating the NL based summary, can be processed using the LLM and along with the query content—or even independent of the query content. Processing the additional content can, for example, mitigate occurrences of the NL based summary including inaccuracies and/or can mitigate occurrences of the NL based summary being over-specified and/or under-specified.

Here are Juan’s posts:

Nice write up Juan!

Forum discussion at X.



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