Connect with us

SEARCHENGINES

Google Search Ranking Algorithm Update On January 11, 2022 (Unconfirmed)

Published

on

Google Algorithm Update


There may have been a Google search ranking algorithm update on January 11, 2022. This would be the first real unconfirmed update for the 2022 year. I am seeing both chatter spike up starting on January 10th and continue through today. Plus, many of the tracking tools are showing big movements in the Google search results.

SEO Chatter

The ongoing WebmasterWorld has many folks saying big changes in their rankings over the past couple of days. Here is what some of the SEOs said:

I think Google released an update yesterday, even if no sensor has signaled it. Every competitor’s keywords position has suddenly changed and my own as well. Curious that everything is so quiet.

I think you might be right. It’s been eerily quiet(er). That would make sense.

My USA traffic dropped considerably again yesterday, but International remained very strong. Today USA is also down, while international traffic is very strong. Sunday just looks like a reversion back to the previous throttling of USA traffic.

Heavy bot traffic this morning, Google crawling and few real humans in-between. Constant shuffling in the SERPS, but Amazon crowded listings remain a permanent fixture at the top which is a huge help to our Chinese competitors I’m sure.

For me Europe woke up from its Xmas / New Year yesterday along with a torrent of USA single page visitors. The single page visitors all went to individual widget pages which, for me, is most un-botlike.

Traffic was at 308.3%.

My traffic was also up yesterday and looks quite perky today too, so far. Mine much more in line with what I would expect this time of year.

Huge drop today. Semrush again on fire now… Another coincidence? πŸ™‚

Something was definitely rolled out. All competitors in my niche are up (semrush). Some +10, +5. +3, +7 etc. Me? +0.05.

Clobbered again, zero-day.

Tracking Tools

Like I said, the tracking tools are showing big movements as well. Here are some of those tools showing a Google update.

See also  Google Survey Asks You If You Want Ad Free Search Results For Paid Subscription

Mozcast:

click for full size

Semrush:

click for full size

RankRanger:

click for full size

Accuranker:

click for full size

Advanced Web Rankings:

click for full size

Cognitive SEO:

click for full size

SERPMetrics:

click for full size

Algoroo:

click for full size

What are you seeing?

Forum discussion at WebmasterWorld.



Source link

SEARCHENGINES

Google Says Deep Subfolders In URLs Doesn’t Matter For SEO

Published

on

Google Says Deep Subfolders In URLs Doesn't Matter For SEO


Does it matter how deep your subfolder URL structure is for SEO purposes and Google rankings? No, not really. John Mueller of Google said even recently on Twitter “I don’t think any search engine would care either way.”

This is a topic we covered a bunch of times including (but not limited to):

The only case where Google might do something special for the URL paths are when it comes to separating out adult content and/or location/country/language specific sections of your site.

As I explained before as long as GoogleBot can find the URL, you are good. If you hide a link to a URL deep within your site, on a page that GoogleBot needs to click several times to get to, there is less of a chance Google will find that URL.

John Mueller of Google added that you should likely not change your current URL structure over long paths in the URL, doing so won’t really benefit you. John added “So if you have a reasonable URL structure, flat’ish or deep’ish, I’d just stick to it. If you’re making a new site, pick a structure that makes maintenance & tracking easier for you, and that you can keep for 5-10 years.”

Here are those tweets for context:

Forum discussion at Twitter.

See also  Taking a PPC holiday: how to take a break from your ads without disaster





Source link

Continue Reading

SEARCHENGINES

Daily Search Forum Recap: January 26, 2022

Published

on


Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has dropped FLoC and is trying to replace it with the Topics API – how embarrassing for Google. Google said the product reviews update is for products, but not places or things. Google said deep folder URLs is not an issue for Google or SEO, again. Google Assistant now lets you just say “Stop” to stop it from talking without first saying “Hey Google.” Most SEOs understand that if Google gave over 100% transparency about its search algorithm, it would lead to poorer results.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





Source link

See also  Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools
Continue Reading

SEARCHENGINES

Google Product Reviews Update Not Designed To Work On Reviews Of Places Or Things

Published

on

Google Product Reviews Update Not Designed To Work On Reviews Of Places Or Things


Lily Ray asked John Mueller of Google if the product reviews update work also for reviews of places or things. For example, think about comparing universities, online courses, vacation locations, etc. John Mueller said no, “I suspect not, since these aren’t really products,” he said.

Here are those tweets:

There are tons of affiliate sites that do reviews outside of the product space. So product review sites may review laptops, best camera for 2022, best pair of pants for bloggers, etc. While there are affiliates who create niche sites for reviews of universities, credit cards, vacation rentals, nursing homes and the list goes on – it is infinite. Any one who provides an affiliate program for anything would we elgible.

But when it comes to the product reviews update, that is focused on actual product.

Forum discussion at Twitter.





Source link

See also  10 Visual Google Ads PPC Reports You Should Use
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending