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Google Discover Changes “More Recommendations” Label To “More Products”

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Google Discover Changes "More Recommendations" Label To "More Products"

In March, I wrote a post about a button labeled “More recommendations” being surfaced in Google Discover. The call to action would show up after researching products in Google Search and would lead to a “Task Dashboard” containing a boatload of content that helps users continue researching products (including articles, video, product comparison functionality, and more). It’s like a Google Shopping Assistant.

In my post I explained how Google was tying Search with Discover from a shopping perspective, and then driving users back to Search to complete their shopping journey via the task dashboard. We know Google has pushed a ton of shopping features in the SERPs recently and the change from “More recommendations” to “More products” is a simple, yet important one in my opinion. It signals that Google is working to become even more of a shopping assistant.

“More products” in Discover: A Google Shopping Assistant

As you can see below in the screenshots, when tapping “More products” in Discover, I’m taken to a task dashboard that first provides updates based on products I’ve been researching (including price drops where applicable). Note, Chrome will be providing price drop functionality soon (but that’s for another post).

First, here is what I see in Discover:

More products button in Google Discover

Which takes me to a “task dashboard”. Also notice sharing is disabled (for now)…

Task Dashboard in Google Discover

Then there’s a section titled “Continue researching” with more product pages in the list. And below that there are “Suggested articles” which should be very interesting for affiliate marketers out there. Many of the pages I see listed there are “best X category” pages that contain product reviews (and affiliate links).

Continue researching section in Discover's task dashboard.

After that, there is a section labeled “Continue browsing”, which contains products I have viewed, along with similar products that Google thinks I would like. Also, you can compare those products right in the task dashboard (which leads to a fresh SERP comparing the products). Yes, a fresh SERP.

Continue browsing section in Discover's task dashboard

And finally there are videos based on the products I was viewing and People Also Ask. Again, your “Task Dashboard” aggregates various types of content and functionality to assist with your shopping journey.

Purchasing via Google: The one step that’s missing (for now)…

With “More products” functionality, Google is providing a ton of information to help users make the most informed shopping decision possible. But, there is something missing – you can’t purchase there (yet). If Google provided purchase functionality right from your task dashboard, it could help with every aspect of the shopping cycle (and not just the research phase). Google Shopping already has the ability to purchase via Google, so it wouldn’t be a stretch to see this added in your task dashboard. Time will tell.

Also, I explained in my post from March that Google could tie Search with Discover (via “More products”), and then combine that with Journeys in Chrome. If Google did that, we could very well see a new SERP feature labeled “More products” that takes you to your task dashboard for researching products (while you are in the search results).

One thing is for sure, Google is driving forward at a fierce pace with shopping features and functionality in the SERPs (and now Discover). I’m eager to see where all of this leads. And I’m sure Amazon is too. 🙂

Source: www.seroundtable.com

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

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