SEARCHENGINES
Google Discover Stories For Destination Queries By TikTok, Facebook & YouTube

Google is testing a new format for destination queries that not only shows things to do but now showed this story format “Discover” section. Google embeds stories from TikTok, YouTube, Facebook, and possibly other platforms for this section.
I personally cannot replicate this, but Saas AK shared a video of this in action on Twitter – here is a screenshot followed by his videos:
Example 2:
Sending to: @rustybrick SIR. pic.twitter.com/N0WK0TB69Z
— Saad AK (@SaadAlikhan1994) July 14, 2022
I am not too sure how much I like this feature but since younger people prefer TikTok and Instagram over Google, maybe it makes sense?
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Showing Fewer Review Rich Results In Shopping Category

Google may be showing fewer reviews in the search result snippets, fewer review rich results, specifically when you filter by the shopping vertical. This seemed to happen right when Google released the Google Product Reviews update, there was a five percentage point drop in the number of review snippets for this category.
Aleyda Solis noticed this and posted on Twitter that when you filter the Semrush Sensor chart in the Shopping category and then dig into review stars, you will see the drop from about 69% of results having review stars to only 62%. Here is the chart:
Here is Aleyda’s tweet:
Analyzing the product reviews update outcome for ecommerce clients and can’t help to notice the drop of reviews search features around that time reflected in the shopping category of @semrush Sensor, which doesn’t happen across *all* websites categories 👀 pic.twitter.com/nLWgRxCVu8
— Aleyda Solis 🇺🇦 (@aleyda) August 9, 2022
Super interesting and yes, the product reviews update can result in rich results not showing up, so it does make sense that this directly impacted that category. But I am surprised the results that replaced those sites do not have review rich results to replace them. Something seems out of whack.
The other tools do not let you filter by vertical and SERP feature. Did you notice this?
Forum discussion at Twitter.
Source: www.seroundtable.com
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