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SEARCHENGINES

Google Early May Search Algorithm Unconfirmed Update Heating Up

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Google Logo Melting

Earlier this week, we reported on an unconfirmed Google search ranking update on May 1st and 2nd. Well, throughout the week, things have heated up a lot more, and we are seeing more volatility reported by the tools and more SEO chatter within the community.

Again, Google has not confirmed any update is going on but there are definitely signs of an update taking place.

The April 2023 reviews update was the last official Google update published by Google. That finished on April 25th.

Google Tracking Tools

Let’s start this time with what the automated tools are showing in terms of volatility. Many of them are showing levels of volatility that you’d see from really big core updates. Something big is happening. Here are those graphs:

RankRanger:

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Semrush:

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SERPmetrics:

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Mozcast:

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Advanced Web Rankings:

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Accuranker:

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Cognitive SEO:

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Algoroo:

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SERPstat:

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SEO Chatter

Here is some of the newer chatter since my last report earlier this week. This is what I am seeing SEOs talking about in public forums and online, mostly here and at WebmasterWorld and Black Hat World:

I have been noticing that across the board on my websites dramatic ranking drops in the past 2 days.

30% of websites have lost rankings. I’m talking a position decrease of 20-60. Sites that were in the top 3, now banished to page 7.

Looking online I can see only a handful of other webmasters reporting similar.

Google is obviously in the middle of an algorithm update.

My suspicion is it’s low content related. Or possibly backlink penalty related as I have used BHW link building packages on majority of my sites.

Yes there is an Google update in May month therefore its happening. Wait for few days may be its get ranked.

From what I can see, it seems this update is effecting low DA sites.

Sites with DA 0-4 have completely dropped off the map. DA 5+ have had minimal changes.

Huge drop today! ((Here We Go Again)) 😐

Huge drop here too…it’s 10am and my USA traffic is -60%. Uk is -22%. Search is -29%. This is not due to a global slump, you don’t lose 90% of the traffic to some pages on your site due to the economy. My ranking hasn’t changed much either…in fact it went up today.

We’ve seen a very slight uptick since May began. Nothing worth getting excited about, but better than continued erosion.

Traffic is all over the place these days…yesterday a huge drop in USA traffic, but by the evening it had mostly recovered and USA ended -4% on the day, while the UK had dropped 40% on the day. This morning again the USA starts the day at -59% and search is -35% at 10am. Every day now some major drop or disappearing act for traffic is sure to occur. I am seeing the top three spots reverting to showing the same few sites over and over…a repeat of 2022.

Another Google update and I’m being crawled again thousands of times by Berlin, Germany
ISP / Trafficforce, Uab

Yes, I have noticed a decrease in organic traffic over the past two days.

Traffic went up Monday and Tuesay, but now it’s falling again. My experience is that there’s always an initial surge, followed by a slump.

So my SERP Checkers notified me I lost some top 10s positions (again, on a losing streak).

Check the report and, well, as expected, replaced by sponsored content sites and PDF spams. Along with irrelevant sites from authority pages.

At this point I’m not even surprised and don’t bother anymore.

Something big seems to be happening and there is no word from Google on these fluctuations. What are you all noticing?

Forum discussion at WebmasterWorld and Black Hat World.

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SEARCHENGINES

Billions Of Google goo.gl URLs To 404 In The Future

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Google Lazer Bounce

Google announced that it will stop serving the Google URL Shortener, so any URL that was set up to redirect using goo.gl, which Google stopped supporting adding new ones back in 2019, will also stop serving.

Starting August 23, 2024, goo.gl links will start displaying an interstitial page for a percentage of existing links to notify users that the link will no longer be supported after August 25, 2025 prior to navigating to the original target page. Then after August 25, 2025, the link will then 404 and not redirect to the right destination URL.

So any redirects you have pointing to your site using goo.gl Google’s service, will die and not be counted.

As Glenn Gabe noted on X, that means billions of URLs on the web will simply vanish and begin to 404. Glenn shared how Majestic knows of 3.6 billion goo.gl links 36 billion historical links in its database.

This is the Interstitial page shown for some goo.gl links starting on August 23, 2024:

Goog Gl Links No Longer Work

Here is the Majestic report from Glenn Gabe:

Majestic Goog Gl

Google wrote:

Over time the percentage of links that will show the interstitial page will increase until the shutdown date. This interstitial page should help you track and adjust any affected links that you will need to transition as part of this change. We will continue to display this interstitial page until the shutdown date after which all links served will return a 404 response.

Note that the interstitial page may cause disruptions in the current flow of your goo.gl links. For example, if you are using other 302 redirects, the interstitial page may prevent the redirect flow from completing correctly. If you’ve embedded social metadata in your destination page, the interstitial page will likely cause these to no longer show up where the initial link is displayed. For this reason, we advise transitioning these links as soon as possible.

Note: In the event the interstitial page is disrupting your use cases, you can suppress it by adding the query param “si=1” to existing goo.gl links.

Is this a pain for any of you? I personally won’t be asking anyone with goo.gl links to update them for me.

Forum discussion at X and WebmasterWorld.



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SEARCHENGINES

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

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Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More


For the original iTunes version, click here.

Google said that the next Google core update should be coming in the coming weeks. Google had some search ranking volatility, an unconfirmed Google update, around July 18th. Google said it will host more creator meetings. Google Search Notes is coming to an end this month. Google is testing AI Overviews for Workspace accounts and in the UK. Google barely shows Reddit and Quora in the AI Overviews anymore. Google may have an AI generated content score for sites. A public company lowered its earnings forecasts because of the Google site reputation abuse policy. Google said removing your disavow list should not make you worry. Google URL shortener links will stop serving in a year, resulting in billions of links and redirects to all 404. Google is testing AI-organized local search results pages. Google may be rolling out more 3D and AR images in Search. Google Merchant Center Next is rolling out to all merchants. Merchant Center Next now also supports supplemental feeds. Google knowledge panels are testing store rating reviews. Google Search chat feature for local businesses no longer works. Google Ads changed broad match to intent match in Japan. That was the search news this week at the Search Engine Roundtable.

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Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:

Search Topics of Discussion:

Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don’t forget to comment below with the right answer and good luck!

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SEARCHENGINES

Daily Search Forum Recap: July 19, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google’s URL shortener will stop working in a year and all those billions of links / redirects will vanish. Google says ccTLDs do help a little for ranking. Google gave advice on how to know if your SEO team is doing good. Google Merchant Center Next now supports supplemental feeds. Google local lets you search by product with your camera. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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