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Google Featured Snippet Callouts, False Premises, MUM & More

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Google From The Web & Other Sites Say Featured Snippet

Google has launched some improvements to featured snippets, about this result and the content advisories in Google Search. MUM now works with featured snippets to help Google understand the notion of consensus and then highlight words in the featured snippets, known as callouts.

I dug deep into this on Search Engine Land, so here is the short version.

Featured Snippet Callouts & MUM for General Consensous

Google featured snippet callouts, the word or words called out above the featured snippet in a larger font, now can be powered by MUM (which is a new and rare use of MUM in search) to check what other sources are saying about the topic. Google said, “our systems can check snippet callouts against other high-quality sources on the web, to see if there’s a general consensus for that callout, even if sources use different words or concepts to describe the same thing.” “We’ve found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts,” Google told us.

Here is what it looks like:

click for full size

And Pandu Nayak, Vice President of Search and Fellow, Google, told us that it is hard to game consensus here because featured snippets come from the top search results and those generally are not low quality.

Featured Snippet & People Also Ask False Premise Queries

False premise queries are when a specific query is for information about things that did not happen. Google will show you information that is accurate and remove the false part from the featured snippet in this case. In fact, Google said they have “reduced the triggering of featured snippets in these cases by 40% with this update.”

So if you ask [when did snoopy assassinate Abraham Lincoln] – snoopy did not do that but Google will tell you who did:

1660228122 447 Google Featured Snippet Callouts False Premises MUM More

This also works for people also ask, because those are built using featured snippets.

About This Result

About this result which launched in February 2021 have been used more than 2.4 billion times Google said.

Google is expanding it to eight more languages including Portuguese (PT), French (FR), Italian (IT), German (DE), Dutch (NL), Spanish (ES), Japanese (JP), and Indonesian (ID), coming later this year.

Plus Google is expanding what it shows in the about this result, adding such as how widely a source is circulated, online reviews about a source or company, whether a company is owned by another entity, or even when our systems can’t �find much info about a source.

click for full size

Content Advisories Expand

Content advisories launched in 2020, which tells searchers when Google is not so confident with the search results it is presenting. Well, Google is going to show more of that.

Google said it is expanding content advisories to searches where its systems “do not have high confidence in the overall quality of the results available for the search.” Google said this does not mean that there no helpful information is available, or that a pa�rticular result is low-quality. “These notices provide context about the whole set of results on the page, and you can always see the results for your query, even when the advisory is present,” Google added.

1660228122 95 Google Featured Snippet Callouts False Premises MUM More

Here are some of the SEO takes on Twitter:

Forum discussion at Twitter.



Source: www.seroundtable.com

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SEARCHENGINES

Daily Search Forum Recap: September 19, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


The Google Search ranking volatility continues, with another big swing yesterday, September 18th. Google is mass suspending Google Business Profiles in some industries and segments. Google again said stop worrying too much about Core Web Vitals. Google is showing videos in the top insights products section. A new Google AI Overview study shows links mostly go to informational intent pages.


Search Engine Roundtable Stories:


  • Google Search Ranking Volatility Continue With Big Movement Again 9/18


    To be honest, the Google Search ranking volatility has not cooled at all since the pre-launch of the Google August 2024 core update. But something happened yesterday which caused a bit more of a swing of things in the rankings at Google Search.

  • Google Suspending Many Google Business Profiles


    I am seeing a flood of complaints in the Google Business Profiles forums where businesses are complaining that their Google Business Profiles were suspended. Supposedly, Google is mass disabling Business Profiles in specific sets of industries or niches.

  • Google: Core Web Vitals Aren’t As Important As Some People Might Think


    Google again has downplayed the importance of Core Web Vitals as a Google Search ranking signal. Google’s Martin Splitt said in a video yesterday, “also core web vitals aren’t as important as some people might think.” He added, “they are they are not irrelevant though but do not over focus on these things.”

  • Google Product Results Top Insights With YouTube Videos


    Google is now showing videos, I guess from YouTube but I suspect it can support other video sites, within the top insights section of the product detail results. Previously, Google would just show review content but now Google added video content to this section.



  • Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages


    Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the case, after analyzing over 1 million keywords in its data set.



  • Google’s Doogler Day


    Did you know Google has a special day for the Google Dogs, Dooglers. It is called Doogler Day and here is a photo of Doogler Day 2024.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: September 18, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search will soon show if an image is AI-generated, edited with photo editing software or taken by a camera. Google Search Console has a bug showing product snippet search appearances in the search performance report again. Google Ads announced negative keywords for PMax, new insights, expanding more AI features and more. Google Local Service Ads validation logic for bids email. Bing is testing scrollable search result snippets.


Search Engine Roundtable Stories:


  • Google Ads Gains Negative Keywords, Insights, Reporting To PMax & Much More


    Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more.

  • Google Search To Label Images As AI Generated, Edited Or Taken With Camera


    Google Search will soon label images as AI-generated, edited with photo editing software or if it was taken with a camera in the image search results. This label will be added to the about this image feature, according to The Verge who spoke to Laurie Richardson, vice president of trust and safety at Google.

  • Google Search Console Product Snippets Report Surge Again, Likely A Bug


    It looks like we are seeing another surge in the Google Search Console Search Performance report when you filter by the product snippets search appearance filter. We had this happen in May of this year, it was a bug that Google fixed, and now we are seeing it happen again.


  • Bing Search Result Snippets That Are Scrollable


    Bing now lets you scroll within a specific search result snippet. So if you are looking at a specific search result, that specific snippet, you can scroll through, until you get to the next snippet.



  • Google LSAs Changes In Validation Logic For Bid Modifications


    Some advertisers received an email from Google this week with the subject line, “Changes in validation logic for bid modifications.” This email was sent to Google Local Service Ads advertisers who potentially used the API for that service.


  • Dancers At The Google App Summit


    Here is a video of dancers, they seem hired and not Googlers, dancing at a Google event named the App Summit. I found this on Instagram and found it a bit weird but what do I know.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: September 17, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


There are complaints about the Google Indexing API not working but I suspect it is working as Google planned. Google is testing sticky headers for ads and search results. Google is testing swipeable dots for carousels. Google Local Service Ads tests viewed X hours/minutes ago. Google is testing an expanded version of discussions and forums.


Search Engine Roundtable Stories:


  • The Google Indexing API Not Working For Some Or Indexing Issues…


    There are complaints in the Black Hat SEO World forums that the Google Indexing API is not working. Some are saying Google is returning a call saying all is good but when it comes to indexing the content, it is not happening.

  • Google Tests Sticky Headers For Ads & Results


    Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you scroll.

  • Google Search Tests Swipeable Dots For Carousels


    Google is testing a new interface in the search results to help searchers know they can swipe over a carousel to see more options. Google is placing swipeable dots at the bottom of some search boxes.

  • Google Tests Expanded & More Discussions and Forums Results


    If you didn’t have enough Reddit and forum results in your Google Search results page, well, now Google is testing showing even more in the Discussions and Forums box. Generally, Google shows a short snippet of maybe three results, now Google is letting you expand them to see even more.

  • Google Local Service Ads Shows You Viewed X Minutes/Hours Ago


    Google is testing showing the last time you viewed an ad, a Google Local Service Ad, by adding a label with those details. In this case, Google is showing “You viewed 15 minutes ago” next to this ad.

  • Yahoo Buildings Sign


    Here is a super exciting photo of the sign outside of the Yahoo! campus. It has arrows to which Yahoo building number is in which direction. I can’t remember the last time I was at a Yahoo office…

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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