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New anti-Ukraine disinfo campaign aims to bog down Western media

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This online disinformation campaign blamed on Russia involves not just the spreading of anti-Ukrainian fake news but also challenges Western media outlets to verify it

This online disinformation campaign blamed on Russia involves not just the spreading of anti-Ukrainian fake news but also challenges Western media outlets to verify it – Copyright AFP Federico Parra

Théo MARIE-COURTOIS, Juliette MANSOUR

A message on X asked a major French channel to verify what seemed to be a Deutsche Welle report about a Ukrainian artist who “sawed down the Eiffel Tower.”

“I see these kind of stories every day. Official media don’t talk about them, what should I believe?”  “Kathe” asked BFMTV on December 4.

But this was no innocent question, this was part of an online disinformation campaign blamed on Russia that involves not just the spreading of anti-Ukrainian false news, but also challenges Western media outlets to verify it.

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It first appeared in September, and is a “vast enterprise of diversion” targeting journalists, experts say.

It is seemingly part of Russia’s war on Ukraine, almost two years on since Moscow launched an invasion that has claimed tens of thousands of lives.

The “Antibot4Navalny” collective that tracks inauthentic Russian-language accounts on X, formerly Twitter, has christened this new disinformation campaign, operation “Matryoshka”, after the Russian stacking dolls that are placed one inside another.

In the space of a few hours, “Kathe” had also contacted dozens of other major French media such as Paris Match, FranceInfo, Le Figaro and Le Parisien.

The X account then remained inactive for two weeks before publishing a picture of graffiti, purportedly from Los Angeles and depicting Ukraine President Volodymyr Zelensky as a homeless person begging.

Subsequently, another X user asked various media to verify it.

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The “Antibot4Navalny” collective trackers provided information that allowed AFP to identify scores of accounts that were also asking media to verify false stories.

The accounts AFP identified mostly appeared to have been dormant and then pirated.

These accounts posted frequently, sometimes as often as once per minute, in a tell-tale sign of false behaviour.

AFP analysis found that accounts requesting media to verify false news subsequently re-published them soon afterwards.

– ‘Diversion for fact-checkers’ –

Posts that are part of this campaign always target Ukrainians and attempt to foster the idea that Europe and the United States are weary of Kyiv.

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Examples include thefts from the Paris catacombs by a Ukrainian, military aid misappropriated by Ukraine, doctored or fake graffiti of Zelensky, false adverts on New York’s Times Square.

Most of these images were first posted by Russian users, generally on the Telegram social media platform and news blogs, according to AFP research.

This campaign followed in the wake of another in recent months called “Doppelganger”, which consisted of posting anti-Ukraine fake images that impersonated Western media.

French Intelligence services attributed that to Russia, experts told AFP.

David Chavalarias, director of the French scientific research centre CNRS, said this campaign is about “diversion for fact-checkers” in order to keep them “occupied on crude subjects (that are) difficult to verify”.

This campaign can also give visibility to false information, said Chavalarias.

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“The goal seems to be to capture the attention of fact-checkers in order to interfere with their work,” said researcher Julien Nocetti, who specialises in cyber issues.

He added that the objective also seemed to be to generate more long-term effects on the narrative of the war by testing the ability of certain content to go viral.

The Russians are learning “and there is a type of agility in testing different methods,” he added.

A French security source told AFP that Russia is “looking for visibility, they want us to talk about them, for better or for worse”.

– ‘Battle of narratives’ –

The same bots that took part in the “Doppleganger” campaign also shared anti-Ukrainian posts as part of the “Matryoshka” operation.

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A December 2023 report by Insikt Group, the threat research division of US cybersecurity company Recorded Future, indicated that the “Doppleganger” campaign was still highly active on social media, using at least 800 bots dedicated to promoting fake news impersonating Ukrainian media.

According to German press last week, Germany has uncovered a vast “pro-Russian disinformation campaign” using thousands of fake X accounts to publish anti-Ukraine content alongside the visuals of German media.

“Ukraine continues to be the country most often targeted by information manipulation — not by accident,” European Union foreign policy chief Josep Borrell said last week during a press conference about disinformation and foreign interference.

“We are engaging on a ‘battle of narratives’,” he added. “Security is no longer just a matter of weaponry… It is a matter of information.:

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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