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Google Feb Product Review Update Done, New Google Desktop Search Design, Discover & Helpful Content Update, Bard & Bing Chat And More…

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Google Feb Product Review Update Done, New Google Desktop Search Design, Discover & Helpful Content Update, Bard & Bing Chat And More...

It’s time for the SEO video recap; in this episode, I talk about how the February 2023 Google product reviews update finished rolling out on March 7th. I spoke about more flutters we saw this past weekend with the Google Search results. Google has launched the new sitename, favicon, and sponsored ad label for desktop search results. Google flip-flopped again on Google Discover, being impacted by the helpful content update. Google reminded its employees that Bard is not Search. Bing Chat is working on saving chats, improving language support, and sharing some stats on its growth. Bing Chat also has answer cards and is now showing some referral data for analytics. Google spoke about a site with a long history of spamming. Google double downed on not using the link disavow tool. Google Ads performance max for travel goals is rolling out globally. Google Local Service Ads added tons of new service types. Google updated its review guidelines for personal information and fake engagement. Google launched the blue highlights for featured snippets. Google has local results in the Google Explore feature. Google Search is testing alternatives to people also ask. Google launched a more datasets button. Google Trends has a new look. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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SEARCHENGINES

Bing Search Testing Short Search Menu

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Short Bing Robot In Room

Microsoft Bing Search is testing showing fewer options in the search bar menu below the search box. We saw this with Bing Image search before and now we are seeing this with Bing web search.

This was spotted by Frank Sandtmann on Mastodon who wrote, “Bing is testing a massively reduced top navigation. Most navigation items have been grouped under “More”. Besides “All”, only “Chat” and “Shopping” are displayed.”

Here is his screenshot (click to enlarge it):

click for full size

I believe I saw this before, but I cannot find my story on this. So I am a bit confused if I really saw it or not. Did you see this before?

I am not a fan of a short menu if there is space but that is me.

Forum discussion at Mastodon.

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SEARCHENGINES

Bing Testing Search Result Listing Side Labels

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Bing Robot Labels Notes

Bing seems to be testing placing labels that describe the search result listing, on the left side bar of the search result listing. It seems the label will help define what the search result listing is about, maybe listing out some of its entities.

Frank Sandtmann spotted this and posted this screenshot on Mastodon (click to enlarge):

click for full size

Frank said, “Possibly these boxes represent entities and main keywords of these pages.” “At first glance I don´t see the advantage for regular users. So, maybe this is giving a glimpse into how Bing organizes results? Maybe it’s not meant for the public?”

What do you think these are?

Forum discussion at Mastodon.

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See also  Google Says Rich Results Manual Actions Can Lead To Removal Of Rich Results & Broader Spam Penalties
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Google View In 3D Product Results With QR Code On Desktop Search

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Man Qr Code Google Logo

The other day we reported that Google was showing 3D product images not just on mobile search but on desktop. Now, Google is testing showing a QR code that the searcher can scan with their mobile phone so they can quickly see the product in 3D, since that is hard to do on desktop devices.

Brian Freiesleben posted a screenshot of this on Twitter showing the QR code displayed after clicking on a product. It says “scan the QR code with your mobile phone camera to view the item in your space.” This way you can see the 3D product image using augmented reality in your space.

Here is his screenshot:

click for full size

Brian wrote, “Wow, okay so I was just added into this test again and spotted a new addition to this feature for 3D/AR on desktop. Google is testing displaying a QR code that you can scan with your mobile device camera to view the item in your space. Interesting.”

This is a smart way for Google to handle this feature on desktop.

Forum discussion at Twitter.



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